Selling Yoga PDF Download

Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 019939024X
Category : Health & Fitness
Languages : en
Pages : 265

View

Book Description
Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.

Author: Andrea R. Jain
Publisher:
ISBN: 0190888628
Category : Psychology
Languages : en
Pages : 225

View

Book Description
Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story. The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

Author: Christina Sell
Publisher: SCB Distributors
ISBN: 1935387413
Category : Health & Fitness
Languages : en
Pages : 239

View

Book Description
With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.

Author: Srivatsa Ramaswami
Publisher: Da Capo Lifelong Books
ISBN: 9781569244029
Category : Health & Fitness
Languages : en
Pages : 288

View

Book Description
Sri T. Krishnamacharya (1888–1989) was the most influential figure in the last 100 years in the field of yoga. Many of today's best-known yoga teachers—including his brother-in-law B. K. S. Iyengar, his son T. K. V. Desikachar, and Pattabhi Jois, founder of Ashtanga yoga—studied with him and modeled their own yoga styles after his practice and teaching. Yet, despite his renowned status, Krishnamacharya's wisdom has never before been made completely available, just as he taught it. Now, in The Complete Book of Vinyasa Yoga, Srivatsa Ramaswami—Krishnamacharya's longest-standing student outside his own family—presents his master's teachings of yogasanas in unprecedented detail. Drawing upon his 33 years of direct study, beginning in 1955 and continuing nearly until his teacher's death, Ramaswami presents more than nine hundred poses and variations in logically structured sequences, precisely describing Krishnamacharya's complete Vinyasakrama system. Along with every movement of each yoga posture, he covers the proper breathing techniques for each pose—something no other book also derived from Krishnamacharya's teaching does. Nearly 1,000 full-color photographs are featured in this authoritative landmark presentation of the study practiced by the "grandfather of modern yoga."

Author: Ava Taylor
Publisher: Human Kinetics
ISBN: 1718207913
Category : Health & Fitness
Languages : en
Pages : 257

View

Book Description
The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with 36 downloadable and customizable business forms available online, to guide you through the process of reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity; defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; building a business plan by clarifying your dreams and setting your goals; refining your message by mastering consistent and courageous marketing; implementing your plan by creating connections and identifying strategies; and getting it done by knowing how to be the boss you need to be. Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. Note: A code for accessing HKPropel is included with this ebook.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 184

View

Book Description
For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-being they seek in their everyday lives. With every issue,Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-depth, thoughtful editorial on topics such as yoga, food, nutrition, fitness, wellness, travel, and fashion and beauty.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160

View

Book Description
For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-being they seek in their everyday lives. With every issue,Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-depth, thoughtful editorial on topics such as yoga, food, nutrition, fitness, wellness, travel, and fashion and beauty.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 200

View

Book Description
For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-being they seek in their everyday lives. With every issue,Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-depth, thoughtful editorial on topics such as yoga, food, nutrition, fitness, wellness, travel, and fashion and beauty.

Author: Alistair Shearer
Publisher: Oxford University Press
ISBN: 1787383725
Category : History
Languages : en
Pages :

View

Book Description
How did an ancient Indian spiritual discipline turn into a $20+ billion-a-year mainstay of the global wellness industry? What happened along yoga's winding path from the caves and forests of the sages to the gyms, hospitals and village halls of the modern West? This comprehensive history sets yoga in its global cultural context for the first time. It leads us on a fascinating journey across the world, from arcane religious rituals and medieval body-magic, through muscular Christianity and the British Raj, to the Indian nationalist movement and the arrival of yoga in the twentieth-century West. We discover how the practice reached its present-day ubiquity and how it became embedded in powerful social currents shaping the world's future, such as feminism, digital media, celebrity culture, the stress pandemic and the quest for an authentic identity in the face of unprecedented change. Shearer's revealing history boasts a colorful cast of characters past and present, who tell an engaging tale of scholars and scandal, science and spirit, wisdom and waywardness. This is the untold story of yoga, warts and all.

Author: Suzie Carmack
Publisher: Singing Dragon
ISBN: 1805010263
Category : Health & Fitness
Languages : en
Pages : 258

View

Book Description
One-to-one yoga teaching is a great way to ensure that every client is practicing yoga safely while reducing risks that may cause them unintentional harm. Through the process of co-creation, yoga teachers can move beyond the development of one-time class practices into the development of tailored yoga practice programs that can truly meet their clients where they are and take them where they want to go - on and off of the mat. Blending the science of shared decision-making with an evidence-informed approach to health intervention design, this book offers yoga teachers and other movement professionals a simple, systemic and strategic process for co-creating a yoga practice program on and off the mat. Interviewing, assessment, and choreography strategies provide a wealth of options for better understanding clients' current needs and strengths and future possibilities. Behavior and lifestyle change and strategic planning processes offer a step-by-step method for developing a kosha-based practice program that keeps clients on track to their optimal health, wellness and well-being.