Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Management, 3rd Edition PDF full book. Access full book title Marketing Management, 3rd Edition by Kumar Arun & Meenakshi N.. Download full books in PDF and EPUB format.
Author: Kumar Arun & Meenakshi N. Publisher: Vikas Publishing House ISBN: 9325982404 Category : Business & Economics Languages : en Pages : 690
Book Description
In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Author: Publisher: Wilson Learning Library ISBN: 9789077256343 Category : Business & Economics Languages : en Pages : 0
Book Description
The Counselor approach to sales gives both buyer and seller a win. Relating, Discovering, Advocating and Supporting stages lead the way to measurable, sustainable success.
Author: Mark HUNTER Publisher: AMACOM Div American Mgmt Assn ISBN: 0814420095 Category : Business & Economics Languages : en Pages : 289
Book Description
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
Author: Kumar Arun & Meenakshi N. Publisher: Vikas Publishing House ISBN: 9325982404 Category : Business & Economics Languages : en Pages : 690
Book Description
In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Author: Gail Damerow Publisher: Storey Publishing ISBN: 1603426965 Category : Technology & Engineering Languages : en Pages : 450
Book Description
Gail Damerow shows you how to choose the right breeds for your needs, build efficient chicken coops, provide necessary medical attention for your animals, and much more. Whether you’re raising broilers for meat or preparing your chickens to win a blue ribbon at the next county fair, Storey’s Guide to Raising Chickens will help you achieve your poultry-raising goals.
Author: Richard Denny Publisher: Kogan Page Publishers ISBN: 9780749444358 Category : Business & Economics Languages : en Pages : 148
Book Description
Communication and motivation are essential for business survival and learning the skills and techniques to improve both is never time wasted. In Communicate to WIn Richard Denny, famous for his powers of communication, shows how anyone can turn their dream of success into reality. Using his engaging and inspirational style, he reveals the secrets of successful communication.Now in its second edition there is even more sound and practical advice on every aspect of business and personal communication. It includes new insights into how body lanuage affects image; how to conduct good conversations and explains the importance of developing listening skills. There is also valuable information on the art of posessing good presention skills and advice on how to handle interviews.Whatever your profession or your goals in life, Communicate to Win will help to improve your communication skills.
Author: Richard Denny Publisher: Kogan Page Publishers ISBN: 9780749444365 Category : Business & Economics Languages : en Pages : 228
Book Description
Success means different things to different people - for some it could be that first million, for others the security of a loving relationship.In this new edition of the best-selling Succeed for Yourself , Richard Denny shows how anyone can transform their individual dream of success into reality. Crammed with common-sense advice and inspiring ideas, Succeed for Yourself will help anyone to believe in themselves. It takes every reader on a journey of self-discovery that will help them to find self-belief, set goals - and achieve them, overcome setbacks and rejection, become highly motivated and find happiness at home and at work.Richard Denny believes that everybody has the potential within them for achieving success, wealth and happiness. The power of his message resonates with people from all walks of life, and Succeed for Yourself gives everyone the opportunity to put his ideas into practice.
Author: Emmanuel Danstan Chinunda Publisher: Strategic Book Publishing Rights Agency ISBN: 1622128060 Category : Business & Economics Languages : en Pages : 159
Book Description
The Attitude of Success: Powerful Workplace Lessons makes it clear that we cannot succeed on our own. The book reveals secrets gleaned from living a successful life, and admonishes readers to reflect on the many issues with universal appeal that affect businesspeople. It uses proverbs to explain the difficult parts of business, and each chapter comes to a solid conclusion, allowing for a quick grasp of the issues covered. Do you want to succeed in business and in life? This motivational book provides the lessons needed for success, especially for people engaged in the workplace. Its universal appeal and practical application will put you on the right path to success.
Author: Tom Hopkins Publisher: John Wiley & Sons ISBN: 1118047311 Category : Business & Economics Languages : en Pages : 386
Book Description
Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much more. The wonderful world of selling — discover what selling is (and isn't) and find out how mastering selling skills can benefit all areas of your life Stand out from the crowd — find out how knowing your clients sets you apart from average persuaders and helps you hear more yeses Scale the steps to success — discover the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales,and more If you build it, they will come — take your career to the next level with valuable tips on how to stay in touch with clients, harness the power of the Internet to make more sales, manage your time wisely, and partner with others Open the book and find: Tips for approaching selling with passion and a positive attitude The latest prospecting and qualification strategies Top techniques for sales presentations Helpful hints on handling client concerns Guidance on getting referrals The scoop on using the latest technology to your advantage Information on establishing goals and planning your time efficiently Advice on staying upbeat when you don't succeed Learn to: Be truly well-prepared for every selling situation you encounter or create Close sales in seven steps or less Take advantage of the latest technology during the selling process Set and achieve sales goals to grow your business
Author: Robert B. Miller Publisher: Kogan Page Publishers ISBN: 9780749445010 Category : Business & Economics Languages : en Pages : 230
Book Description
"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring framework for protecting and growing your most important customer relationships."- Damon Jones, COO, Miller Heiman, Inc."The Large Account Management Process has implemented a discipline that allows people to work together and communicate, setting strategies and sales goals that benefit both our customers and our own company."- Joseph L Cash, senior vice president of sales, Equifax Corporation"Miller Heiman's Large Account Management Process delivers a disciplined process for gathering the information required to really understand the trends impacting our largest clients. This critical information defines the strategies that provide long-term customer value and drive consistently superior business results."- Paul Wichman, vice president and senior division sales manager, Schwab Institution'The New Successful Large Account Management' now in its third edition, is thoroughly revised and updated and takes into consideration recent changes in the industry. This hard-hitting and no-nonsense book advises you how to best manage your most important business accounts. The authors of the best-selling books The New Strategic Selling and The New Conceptual Selling provide comprehensive and practical lessons that will help you to protect and improve your most crucial customer relationships. By following their clearly definied and dynamic approach to the account planning process, you will learn how to devise a strategic action plan to manage your key accounts; manage them effectively and profitably; build long term client relationships; climb ahead of competitors and move your relationship up the buy-sell hierarchy. Whatever business you're in, this excellent book shows you how to protect those crucial accounts that you can't afford to lose.
Author: Lisa Spiller Publisher: SAGE ISBN: 1529765013 Category : Business & Economics Languages : en Pages : 423
Book Description
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field. Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter overviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors. Suitable for courses on selling and sales management at all college and university levels.
Author: Kumar Arun & Meenakshi N.
Author: 
Author: Mark HUNTER
Author: Kumar Arun & Meenakshi N.
Author: Gail Damerow
Author: Richard Denny
Author: Richard Denny
Author: Emmanuel Danstan Chinunda
Author: Tom Hopkins
Author: Robert B. Miller
Author: Lisa Spiller