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Selling to the Affluent

Selling to the Affluent PDF Author: Thomas J. Stanley
Publisher: McGraw Hill Professional
ISBN: 9780070610491
Category : Business & Economics
Languages : en
Pages : 502

Book Description
Dr. Stanley shows how to push the "hot buttons" of the people you've found to improve your closing percentage . . . . and income. This essential resource reveals the three most important things you can do to land affluent prospects.

Selling to the Affluent

Selling to the Affluent PDF Author: Thomas J. Stanley
Publisher: McGraw Hill Professional
ISBN: 9780070610491
Category : Business & Economics
Languages : en
Pages : 502

Book Description
Dr. Stanley shows how to push the "hot buttons" of the people you've found to improve your closing percentage . . . . and income. This essential resource reveals the three most important things you can do to land affluent prospects.

Make a Fortune Selling to Women

Make a Fortune Selling to Women PDF Author: Connie Podesta
Publisher: Made For Success Publishing
ISBN: 1613397704
Category : Business & Economics
Languages : en
Pages : 128

Book Description

Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country?

There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women.

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for how to sell to women and how to market to women.

With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:

  1. She doesn't want to play the game
  2. She doesn't think the salesperson views her as a legitimate decision maker
  3. She doesn't like the salesperson
  4. She doesn't trust the salesperson
  5. She doesn't think the salesperson is the right person for the job

Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Discover exactly the right approach when selling to women and use it to close the deal.



101 Insider Secrets for Marketing to Affluent Women

101 Insider Secrets for Marketing to Affluent Women PDF Author: Annette Bau
Publisher:
ISBN: 9780983957409
Category :
Languages : en
Pages : 128

Book Description


The Complete Guide to Selling and Marketing to Affluent Customers

The Complete Guide to Selling and Marketing to Affluent Customers PDF Author: Tamsen Butler
Publisher: Atlantic Publishing Company
ISBN: 1601383274
Category : Business & Economics
Languages : en
Pages : 290

Book Description
The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product or service to affluent clients can be difficult, but for those that manage to make it happen, it's possible to quickly build a wealthy clientele by word-of-mouth and effective service. With this book, your business will soon become a top producer for the world's most prominent, richest people. --

Think and Grow Rich for Women

Think and Grow Rich for Women PDF Author: Sharon Lechter
Publisher: Penguin
ISBN: 0698160754
Category : Self-Help
Languages : en
Pages : 192

Book Description
Women are the future of American business. According to a recent Nielsen report, women will control two-thirds of American consumer wealth in less than a decade. And yet almost all business and success literature is still written for men—dispensing advice that doesn’t take into account women’s unique strengths or address the demands of family life on mothers. Think and Grow Rich for Women is a powerful new book—from the award-winning author of Think and Grow Rich: Three Feet from Gold and coauthor of the multimillion-selling Rich Dad, Poor Dad. It combines Hill’s classic Thirteen Steps to Success with case studies of noteworthy women (including Sandra Day O’Connor, Maya Angelou, Katie Couric, Caroline Kennedy, Madonna, Oprah Winfrey, Margaret Thatcher, Condoleeza Rice, J. K. Rowling, Barbara De Angelis, Marianne Williamson Angela Merkel, Mary Kay Ash, IBM CEO Ginni Rometty and many more), outlining a master plan for success for all women.

Millionaire Women Next Door

Millionaire Women Next Door PDF Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795314892
Category : Business & Economics
Languages : en
Pages : 277

Book Description
The New York Times–bestselling author of The Millionaire Next Door reveals the spending and saving habits of financially successful women. Millionaire Women Next Door presents a variety of groundbreaking concepts involving the personality, lifestyle, motives, beliefs, and spending habits of economically successful American businesswomen. Most of these women report being raised in nurturing family environments. They were trained not only to succeed financially but also to be generous in giving to noble causes. Stanley asks, “How did these businesswomen become millionaires? They did it by doing more of the key activities and achieving better results than most of their male counterparts.” Praise for Thomas J. Stanley’s The Millionaire Mind “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel

Smart Women Finish Rich, Expanded and Updated

Smart Women Finish Rich, Expanded and Updated PDF Author: David Bach
Publisher: Currency
ISBN: 0525573054
Category : Business & Economics
Languages : en
Pages : 432

Book Description
THE MILLION-COPY NEW YORK TIMES, BUSINESS WEEK, WALL STREET JOURNAL AND USA TODAY BESTSELLER IS BACK - COMPLETELY UPDATED! With over ONE MILLION copies sold - Smart Women Finish Rich is one of the most popular financial books for women ever written. A perennial bestseller for over two decades, now Bach returns with a completely updated, expanded and revised edition, Smart Women Finish Rich, to address the new financial concerns and opportunities for today's women. Whether you are just getting started in your investment life, looking to manage your money yourself, or work closely with a financial advisor, this book is your proven roadmap to the life you want and deserve. With Smart Women Finish Rich, you will feel like you are being coached personally by one of America's favorite and most trusted financial experts. The Smart Women Finish Rich program has helped millions of women for over twenty years gain confidence, clarity and control over their financial well-being--it has been passed from generations to generation -- and it now can help you.

Selling Luxury

Selling Luxury PDF Author: Robin Lent
Publisher: John Wiley & Sons
ISBN: 0470498374
Category : Business & Economics
Languages : en
Pages : 180

Book Description
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.

Smart Girls Marry Money

Smart Girls Marry Money PDF Author: Elizabeth Ford
Publisher: ReadHowYouWant.com
ISBN: 1458779785
Category : Antiques & Collectibles
Languages : en
Pages : 238

Book Description
This irreverent manifesto sparked both conversation and controversy when it made its debut as a hardcover in 2009. From essays in The Wall Street Journal to debates in the blogosphere, women weighed in on the book's provocative message, which ultimately challenges the ideals and assumptions we've blindly accepted about love and marriage. Smart Girls Marry Money is a hard-hitting indictment on society (peppered with plenty of wry observations) that empowers women with a new way to take control of their economic and romantic lives. Now in a paperback edition, there will be more ''smart Girls'' who will join in on the heated debate on how we can make healthier (and wealthier!) marriages.

Selling to the Affluent

Selling to the Affluent PDF Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795325991
Category : Business & Economics
Languages : en
Pages : 713

Book Description
From the New York Times–bestselling coauthor of The Millionaire Next Door: “No one better illuminates the who, where, and how of the affluent market” (J. Arthur Urciuoli, former chairman at Merrill Lynch). In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent—and delivers a strategy for salespeople to leverage that information to the best advantage. This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs—frequently different from those of less affluent markets—and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset—including business owners, men and women, and the retired. It’s the most detailed and inclusive manual on the market for selling to the wealthy. “Dr. Stanley’s strategies consider the real needs of the high income professionals—needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual’s extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means.” —Carolyn J. Cole, chairman and founder of The Cole Group and The institute of Economics and Finance “Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent.” —William D. Danko, PhD, coauthor of The Millionaire Next Door