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Author: John A. Morello Publisher: Bloomsbury Publishing USA ISBN: 0313075263 Category : Political Science Languages : en Pages : 126
Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: John A. Morello Publisher: Bloomsbury Publishing USA ISBN: 0313075263 Category : Political Science Languages : en Pages : 126
Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: John A. Morello Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 136
Book Description
Shows the role Albert Lasker, well-known for promoting Lucky Strikes, Van Camp's Pork & Beans, and Sunkist Oranges, played in the election of Warren G. Harding, forever changing the way political candidates are publicized.
Author: Laton McCartney Publisher: Random House ISBN: 1588367665 Category : History Languages : en Pages : 369
Book Description
Mix hundreds of millions of dollars in petroleum reserves; rapacious oil barons and crooked politicians; under-the-table payoffs; murder, suicide, and blackmail; White House cronyism; and the excesses of the Jazz Age. The result: the granddaddy of all American political scandals, Teapot Dome. In The Teapot Dome Scandal, acclaimed author Laton McCartney tells the amazing, complex, and at times ribald story of how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his so-called “oil cabinet” made it possible for the oilmen to secure vast oil reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous for the nation and for the principles in the plot to bilk the taxpayers: Harding’s administration was hamstrung; Americans’ confidence in their government plummeted; Secretary of the Interior Albert Fall was indicted, convicted, and incarcerated; and others implicated in the affair suffered similarly dire fates. Stonewalling by members of Harding’s circle kept a lid on the story–witnesses developed “faulty” memories or fled the country, and important documents went missing–but contemporary records newly made available to McCartney reveal a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators. In giving us a gimlet-eyed but endlessly entertaining portrait of the men and women who made a tempest of Teapot Dome, Laton McCartney again displays his gift for faithfully rendering history with the narrative touch of an accomplished novelist.
Author: Charles W. Calhoun Publisher: University Press of Kentucky ISBN: 0813161797 Category : Biography & Autobiography Languages : en Pages : 289
Book Description
Union general, federal judge, presidential contender, and cabinet officer—Walter Q. Gresham of Indiana stands as an enigmatic character in the politics of the Gilded Age, one who never seemed comfortable in the offices he sought. This first scholarly biography not only follows the turns of his career but seeks also to find the roots of his disaffection. Entering politics as a Whig, Gresham shortly turned to help organize the new Republican Party and was a contender for its presidential nomination in the 1880s. But he became popular with labor and with the Populists and closed his political career by serving as secretary of state under Grover Cleveland. In reviewing Gresham's conduct of foreign affairs, Charles W. Calhoun disputes the widely held view that he was an economic expansionist who paved the way for imperialism. Gresham, instead, is seen here as a traditionalist who tried to steer the country away from entanglements abroad. It is this traditionalism that Calhoun finds to be the clue to Gresham's career. Troubled with self-doubt, Gresham, like the Cato of old, sought strength in a return to the republican virtues of the Revolutionary generation. Based on a thorough use of the available resources, this will stand as the definitive biography of an important figure in American political and diplomatic history, and in its portrayal of a man out of step with his times it sheds a different light on the politics of the Gilded Age.
Author: Scott Farris Publisher: Rowman & Littlefield ISBN: 0762784210 Category : History Languages : en Pages : 393
Book Description
Veteran political journalist Scott Farris tells the stories of legendary presidential also-rans, from Henry Clay to Stephen Douglas, from William Jennings Bryan to Thomas Dewey, and from Adlai Stevenson to Al Gore. He also includes concise profiles of every major candidate nominated for president who never reached the White House but who helped promote the success of American democracy. Farris explains how Barry Goldwater achieved the party realignment that had eluded FDR, how George McGovern paved the way for Barack Obama, and how Ross Perot changed the way all presidential candidates campaign. There is Al Smith, the first Catholic nominee for president; and Adlai Stevenson, the candidate of the "eggheads" who remains the beau ideal of a liberal statesman. And Farris explores the potential legacies of recent runners-up John Kerry and John McCain. The book also includes compact and evocative portraits of such men as John C. Fremont, the first Republican Party presidential candidate; and General Winfield Scott, whose loss helped guarantee the Union victory in the Civil War. This new edition of Almost President brings the work up-to-date with a section that explores the results and ramifications of the 2012 presidential election.
Author: Alfred P Sloan Publisher: eNet Press ISBN: 1618863991 Category : Business & Economics Languages : en Pages : 552
Book Description
Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.
Author: Garland Tucker Publisher: Greenleaf Book Group ISBN: 193711029X Category : Political Science Languages : en Pages : 346
Book Description
Historians have generally failed to understand the significance of the election of 1924, the last time both major political parties nominated a bona fide conservative candidate. 'The High Tide of American Conservatism' casts new light on both the election and the two candidates, John W. Davis and Calvin Coolidge. Both nominees articulately expounded a similar philosophy of limited government and maximum individual freedom; and both men were exemplary public servants.
Author: Charles F. McGovern Publisher: Univ of North Carolina Press ISBN: 080787664X Category : History Languages : en Pages : 553
Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author: Edward L. Widmer Publisher: Macmillan ISBN: 0805069224 Category : Biography & Autobiography Languages : en Pages : 208
Book Description
The first president born after America's independence ushers in a new era of no-holds-barred democracy The first "professional politician" to become president, the slick and dandyish Martin Van Buren was to all appearances the opposite of his predecessor, the rugged general and Democratic champion Andrew Jackson. Van Buren, a native Dutch speaker, was America's first ethnic president as well as the first New Yorker to hold the office, at a time when Manhattan was bursting with new arrivals. A sharp and adroit political operator, he established himself as a powerhouse in New York, becoming a U.S. senator, secretary of state, and vice president under Jackson, whose election he managed. His ascendancy to the Oval Office was virtually a foregone conclusion. Once he had the reins of power, however, Van Buren found the road quite a bit rougher. His attempts to find a middle ground on the most pressing issues of his day-such as the growing regional conflict over slavery-eroded his effectiveness. But it was his inability to prevent the great banking panic of 1837, and the ensuing depression, that all but ensured his fall from grace and made him the third president to be denied a second term. His many years of outfoxing his opponents finally caught up with him. Ted Widmer, a veteran of the Clinton White House, vividly brings to life the chaos and contention that plagued Van Buren's presidency-and ultimately offered an early lesson in the power of democracy.
Author: John A. Morello
Author: John A. Morello
Author: John A. Morello
Author: Laton McCartney
Author: Charles W. Calhoun
Author: Scott Farris
Author: Alfred P Sloan
Author: Garland Tucker
Author: Jules Witcover
Author: Charles F. McGovern
Author: Edward L. Widmer