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Author: John A. Morello Publisher: Bloomsbury Publishing USA ISBN: 0313075263 Category : Political Science Languages : en Pages : 126
Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: John A. Morello Publisher: Bloomsbury Publishing USA ISBN: 0313075263 Category : Political Science Languages : en Pages : 126
Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: Laton McCartney Publisher: Random House Trade Paperbacks ISBN: 0812973372 Category : History Languages : en Pages : 386
Book Description
In this amazing and at times ribald story, Laton McCartney tells how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his “oil cabinet” made it possible for cronies to secure vast fuel reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous. Drawing on contemporary records newly made available to McCartney, The Teapot Dome Scandal reveals a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators–all told in a dazzling narrative style.
Author: H. W. Brands Publisher: Macmillan ISBN: 9780805069556 Category : Biography & Autobiography Languages : en Pages : 194
Book Description
An acclaimed historian and Pulitzer Prize finalist offers a clear, comprehensive, and timely account of Wilson's unusual route to the White House, his campaign against corporate interests, and his decline in popularity and health following the rejection by Congress of his League of Nations.
Author: Jules Witcover Publisher: Routledge ISBN: 1135312044 Category : Political Science Languages : en Pages : 320
Book Description
As the United States marks its first presidential election of a new century, Witcover shows us how professional mercenaries -- with little party loyalty and diminished political principles, driven by an insatiable need for money -- are poisoning public life. At the same time, politicians themselves have condoned and even encouraged these developments, responding to the demands of a media-driven age in which the press corps pursues its own quest for celebrity and financial reward. Sharp, revealing, and rich with anecdotes, No Way to Pick a President offers a wealth of presidential history, from the role of the vice president's office to campaign funds, television and the electoral college.
Author: Carl Sferrazza Anthony Publisher: William Morrow ISBN: Category : Biography & Autobiography Languages : en Pages : 696
Book Description
Tells the story of Florence Harding's rise from young unwed mother to First Lady and reveals her influence behind Harding's ascent to America's most scandal-ridden presidency and her role in his death. The drama of her life is set against the stage of the White House in the Jazz Age, and involves exciting elements such as mistresses, blackmail, poisoning, and opium addicts. Includes bandw photos. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Garland Tucker Publisher: Greenleaf Book Group ISBN: 193711029X Category : Political Science Languages : en Pages : 346
Book Description
Historians have generally failed to understand the significance of the election of 1924, the last time both major political parties nominated a bona fide conservative candidate. 'The High Tide of American Conservatism' casts new light on both the election and the two candidates, John W. Davis and Calvin Coolidge. Both nominees articulately expounded a similar philosophy of limited government and maximum individual freedom; and both men were exemplary public servants.
Author: Charles L. Mee Jr. Publisher: Rowman & Littlefield ISBN: 1590772881 Category : Biography & Autobiography Languages : en Pages : 257
Book Description
When Warren G. Harding was elected president in 1920, he brought to Washington some of his political chums from Ohio. They played poker; they sold illegal liquor permits, pardons and paroles. They sold fixes in the Justice Department and transported contraband across state lines. They sold naval oil reserves at Teapot Dome and sheets out of Army warehouses. The Ohio Gang, an historical entertainment peopled with the characters of the day, follows Harding and his cronies from their Ohio childhoods to the smoke-filled rooms of the Republican convention and on to the White House. We meet Henry Daugherty, the attorney general with the disconcerting eyes; Jess Smith, tall and pigeon-toed; Nan Britton, the teenage girl who fell in love with Harding’s campaign posters and who later became his mistress and mother to his illegitimate daughter; and America’s first lady, the Duchess. Following the antics of the president and his administration, The Ohio Gang concludes with Harding’s whistle-stop tour of the country—his final, despairing attempt to keep his presidency from coming undone. An entertaining and immensely readable encapsulation of democracy American-style, The Ohio Gang is an historical tour de force in which the presidency is seen as a traveling medicine show.
Author: Charles F. McGovern Publisher: Univ of North Carolina Press ISBN: 080787664X Category : History Languages : en Pages : 553
Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author: John A. Morello
Author: John A. Morello
Author: Joe McGinniss
Author: Joe MacGinniss
Author: Laton McCartney
Author: H. W. Brands
Author: Jules Witcover
Author: Carl Sferrazza Anthony
Author: Garland Tucker
Author: Charles L. Mee Jr.
Author: Charles F. McGovern