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Author: Russ Crumley Publisher: Human Resource Development ISBN: 1599961377 Category : Selling Languages : en Pages : 107
Book Description
If you think you'd like to challenge yourself, improve your approach to sales and create the powerful results you deserve, try "selling the moment." The "moment" is that point in time when a customer interacts with you on a one-to-one level. It can be brief - lasting only seconds - or extend throughout the day. It can be in person or on the phone. What occurs during this moment has the potential to change the customer's life - and yours. Author Russ Crumley believes "moment-based sales" are dependent on your ability to transform potentially routine sales interactions into meaningful and memorable moments for the customer. Open yourself up to the greater moment. Selling the Moment will provide you with the tools, techniques and approaches to making more sales ... a way to make the sales process more meaningful and memorable for you and your customers.
Author: Russ Crumley Publisher: Human Resource Development ISBN: 1599961377 Category : Selling Languages : en Pages : 107
Book Description
If you think you'd like to challenge yourself, improve your approach to sales and create the powerful results you deserve, try "selling the moment." The "moment" is that point in time when a customer interacts with you on a one-to-one level. It can be brief - lasting only seconds - or extend throughout the day. It can be in person or on the phone. What occurs during this moment has the potential to change the customer's life - and yours. Author Russ Crumley believes "moment-based sales" are dependent on your ability to transform potentially routine sales interactions into meaningful and memorable moments for the customer. Open yourself up to the greater moment. Selling the Moment will provide you with the tools, techniques and approaches to making more sales ... a way to make the sales process more meaningful and memorable for you and your customers.
Author: Ben Kench Publisher: John Wiley & Sons ISBN: 1118489535 Category : Business & Economics Languages : en Pages : 256
Book Description
Get a handle on the most up–to–date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you the latest information on how to research your prospects, master the steps of the sales process, follow up with happy customers, and much more. This straight–talking guide helps you develop the sales, communication, and negotiating skills you need to deliver successful presentations, win and retain customers, and get the results you want. Discover what selling is - and isn′t! Find out how knowing your clients sets you apart from the rest and helps you get to ‘yes’ Use the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales and more Get valuable tips on how to follow up and build a long-term relationship with clients Learn how you can sell well in any economy
Author: Tom Hopkins Publisher: John Wiley & Sons ISBN: 1118967232 Category : Business & Economics Languages : en Pages : 384
Book Description
Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales. Includes expert tips for harnessing the power of the Internet to increase sales Covers the latest selling strategies and techniques in the Digital Age Explains how mastering selling skills can benefit all areas of your life Explores the newest prospecting and qualification strategies If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.
Author: Michael Tasner Publisher: FT Press ISBN: 0132485524 Category : Business & Economics Languages : en Pages : 17
Book Description
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online
Author: Brian Signorelli Publisher: John Wiley & Sons ISBN: 1119473276 Category : Business & Economics Languages : en Pages : 288
Book Description
Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.
Author: Joe Nunziata Publisher: John Wiley & Sons ISBN: 0470175117 Category : Business & Economics Languages : en Pages : 243
Book Description
Praise for spiritual selling "This is the only book I have ever read that seamlessly combines spiritual laws and sales. It shows you how to make internal changes that will impact your outside world. For my money, this is the best book out there for entrepreneurs and salespeople." --Dr. Joe Vitale, author of The Attractor Factor and Zero Limits "Nunziata has discovered the secret to success and abundance: that it comes from within and is created by your thoughts and feelings. His techniques are easy to follow and essential in helping you attain your true business potential. He knows that being successful is not about how many hours you work, but how you see yourself on your most basic level."?? ?? --Susan Kerr, spiritual counselor and author of The System for Soul Memory "Nunziata is the real deal when it comes to creating more sales. He has gone deep in his own life to learn his invisible blocks and is the master at teaching others how to do the same. He has an effective process to help salespeople and entrepreneurs move those blocks with ease-like they're children's block toys! As the creator of the Selling-Without-Selling program, I share his philosophy and know you will learn so much about yourself and what blocks your way. If you're serious about selling from your heart and soul and feeling really great about yourself and about selling, this book is a must!" --Dr. Terri Levine, Master Certified Coach and author of The Successful Coach, Work Yourself Happy, and Stop Managing, Start Coaching "If you're?tired of the push and pull that comes with traditional methods of selling, Spiritual Selling is a must-have. The principles Nunziata teaches are based on attraction rather than force. His approach is not some pie-in-the-sky theory. Rather, he skillfully shows how you can begin attracting business to you rather than chasing after it-more business than you dreamed possible. Regardless of what you sell, this book will enlighten you in ways you never imagined." --Kathleen Gage, author of The Law of Achievement
Author: Gary M. Grikscheit Publisher: John Wiley & Sons ISBN: 9780471600855 Category : Business & Economics Languages : en Pages : 474
Book Description
Updated and revised to present a clear yet basic understanding of the objectives, ideas and tools needed to sell effectively. Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics involved in selling to a committee rather than individuals. New features include application of computer, video-recording and playback technology to develop and measure key behaviors in the sales process.
Author: Bob Etherington Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814794899 Category : Business & Economics Languages : en Pages : 146
Book Description
Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople – they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term. Selling Skills for Complete Amateurs presents a set of basic skills for selling, aimed exclusively at those people who have never been trained in the art of selling. Based on the successful courses which the author has been running for over ten years for beginners in sales, this book is intended to enable anyone to make a sound contribution to the overall sales process. 10 reasons you must buy this book and stop wrecking sales efforts in your organisation! 1. Amateurs make 10 fatal selling statements that instantly turn customers off. 2. You can cut objections to your sales pitch by up to 90% (and deal easily with the remaining few) using a proven method. 3. A truly persuasive sales letter doesn’t look anything like the attempts that amateurs make. 4. No validated research supports the business folklore that sales objections are “buying signals in disguise” – in fact they have the opposite effect! 5. Unconscious emotional need – that’s what you need to generate when your customer is at the point of making a buying decision. 6. There are two key human attributes which you can use to encourage customers to persuade themselves for you. 7. “Telling isn’t selling” – what can you do to make a massive change in the outcome of your next meeting with a customer? 8. Prolonging the investigative phase of your sale increases customer desire for the solution your product provides. 9. You don’t want to be marooned in “great-presentation-we’ll-call-you-soon” limbo. 10. Wake up to the real cause of the commonest objection of all – “You’re too expensive” – and discover what you can do to stop it immediately.
Author: Leon Cai Publisher: CRC Press ISBN: 1040098606 Category : Business & Economics Languages : en Pages : 133
Book Description
"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the behaviors and actions of selling products to customers. Hence, this book is completely different from other books on these subjects—Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated. Primarily, it focuses on the interaction and transition between "the behavior of service" and "the behavior of selling" by sharing methods and skills of how those two are interrelated. This book provides many helpful guidelines and solutions for turning customers’ satisfaction with service into growth in sales. Through many refreshing ideas, the author helps you deeply understand the significance of integration of and conversion between service and selling and the harm of disconnection between service and selling. Many new ideas and viewpoints, which are different from other service books or sales books, are discussed, such as the contention that "over-service and over-selling should be prevented." Instead of: Giving highly complex and abstract definitions of "service" or "selling," this book redefines service and selling with "say YES to customers" and "Make customers say YES" respectively. Insisting that customers’ satisfaction with service will naturally lead to their long-term loyalty, this book emphasizes that customers' satisfaction with service has a shelf lifetime, which will soon fade over time. Taking the achievement of customer satisfaction as the final purpose of service, the author believes that "the end of service is not customer satisfaction, but to create new customer needs and achieve increased sales." Taking "meeting or exceeding customer expectations" as the golden rule, the author insists that "customer expectations need to be reduced first, then satisfied, and upgraded finally." Focusing on the development of customers’ buying needs like other books do, this book focuses oppositely on the research of "why customers have no buying needs."
Author: Russ Crumley
Author: Russ Crumley
Author: Ben Kench
Author: Tom Hopkins
Author: Michael Tasner
Author: Brian Signorelli
Author: Joe Nunziata
Author: Gary M. Grikscheit
Author: Kimberly K. Richmond
Author: Bob Etherington
Author: Leon Cai