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Author: Dr Jeffrey R Wigelsworth Publisher: Ashgate Publishing, Ltd. ISBN: 1409481956 Category : Science Languages : en Pages : 232
Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Dr Jeffrey R Wigelsworth Publisher: Ashgate Publishing, Ltd. ISBN: 1409481956 Category : Science Languages : en Pages : 232
Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Publisher: ISBN: Category : Languages : en Pages :
Book Description
At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Jeffrey R. Wigelsworth Publisher: Ashgate Publishing, Ltd. ISBN: 9781409400752 Category : History Languages : en Pages : 232
Book Description
At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: John G. Burke Publisher: Univ of California Press ISBN: 0520362705 Category : History Languages : en Pages : 228
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.
Author: Jeffrey R. Wigelsworth Publisher: Routledge ISBN: 1317057341 Category : Science Languages : en Pages : 218
Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: William J. Boerst Publisher: Morgan Reynolds Publishing ISBN: 9781931798013 Category : Physicists Languages : en Pages : 0
Book Description
Isaac Newton's monumental work is unparalleled in the history of scientific thought. In seventeenth century England, he developed three laws of motion that, combined with his principle of universal gravitation, explained the elemental forces of the universe. His experiments in optics revolutionized our understanding of the nature of light. To better explain his discoveries, he created a new method of mathematics, which today we call calculus. His genius has shaped our perception of the universe we inhabit. Perhaps the most profound scientific thinker ever to live, Isaac Newton was also a complex, quarrelsome, and private man, who was as devoted to theology and the ancient art of alchemy as he was to science. Isaac Newton: Organizing the Universe brings this intriguing man and his provocative ideas to life for a new generation of readers. Book jacket.
Author: Gale E. Christianson Publisher: Oxford University Press ISBN: 0199762368 Category : Juvenile Nonfiction Languages : en Pages : 161
Book Description
In 1665, when an epidemic of the plague forced Cambridge University to close, Isaac Newton, then a young, undistinguished scholar, returned to his childhood home in rural England. Away from his colleagues and professors, Newton embarked on one of the greatest intellectual odysseys in the history of science: he began to formulate the law of universal gravitation, developed the calculus, and made revolutionary discoveries about the nature of light. After his return to Cambridge, Newton's genius was quickly recognized and his reputation forever established. This biography also allows us to see the personal side of Newton, whose life away from science was equally fascinating. Quarrelsome, quirky, and not above using his position to silence critics and further his own career, he was an authentic genius with all too human faults.
Author: Thomas Levenson Publisher: Faber & Faber ISBN: 0571265758 Category : History Languages : en Pages : 338
Book Description
Already famous throughout Europe for his theories of planetary motion and gravity, Isaac Newton decided to take on the job of running the Royal Mint. And there, Newton became drawn into a battle with William Chaloner, the most skilful of counterfeiters, a man who not only got away with faking His Majesty's coins (a crime that the law equated with treason), but was trying to take over the Mint itself. But Chaloner had no idea who he was taking on. Newton pursued his enemy with the cold, implacable logic that he brought to his scientific research. Set against the backdrop of early eighteenth-century London with its sewers running down the middle of the streets, its fetid rivers, its packed houses, smoke and fog, its industries and its great port, this dark tale of obsession and revenge transforms our image of Britain's greatest scientist.
Author: Sarah Dry Publisher: Oxford University Press ISBN: 0199354197 Category : History Languages : en Pages : 355
Book Description
When Isaac Newton died in 1727 without a will, he left behind a wealth of papers that, when examined, gave his followers and his family a deep sense of unease. Some of what they contained was wildly heretical and alchemically obsessed, hinting at a Newton altogether stranger and less palatable than the one enshrined in Westminster Abbey as the paragon of English rationality. These manuscripts had the potential to undermine not merely Newton's reputation, but that of the scientific method he embodied. They were immediately suppressed as "unfit to be printed," and, aside from brief, troubling glimpses spread across centuries, the papers would remain hidden from sight for more than seven generations. In The Newton Papers, Sarah Dry illuminates the tangled history of these private writings over the course of nearly three hundred years, from the long span of Newton's own life into the present day. The writings, on subjects ranging from secret alchemical formulas to impassioned rejections of the Holy Trinity, would eventually come to light as they moved through the hands of relatives, collectors, and scholars. The story of their disappearance, dispersal, and rediscovery is populated by a diverse cast of characters who pursued and possessed the papers, from economist John Maynard Keynes to controversial Jewish Biblical scholar Abraham Yahuda. Dry's captivating narrative moves between these varied personalities, depicting how, as they chased the image of Newton through the thickets of his various obsessions, these men became obsessed themselves with the allure of defining the "true" Newton. Dry skillfully accounts for the ways with which Newton's pursuers have approached his papers over centuries. Ultimately, The Newton Papers shows how Newton has been made and re-made throughout history by those seeking to reconcile the cosmic contradictions of an extraordinarily complex man.
Author: Dr Jeffrey R Wigelsworth
Author: Dr Jeffrey R Wigelsworth
Author: 
Author: Jeffrey R. Wigelsworth
Author: John G. Burke
Author: Jeffrey R. Wigelsworth
Author: William J. Boerst
Author: Gale E. Christianson
Author: Thomas Levenson
Author: William L. Harper
Author: Sarah Dry