Selling Outer Space PDF Download

Author: James Kauffman
Publisher: University Alabama Press
ISBN: 9780817355906
Category : History
Languages : en
Pages : 190

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Author: Jeffrey Manber
Publisher: Apogee Books
ISBN: 9781926592084
Category : History
Languages : en
Pages : 0

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For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

Author: Brian Burns
Publisher: McGraw Hill Professional
ISBN: 0071639683
Category : Business & Economics
Languages : en
Pages : 241

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Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Author: David Meerman Scott
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145

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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Author: Linda Dawson
Publisher: Springer
ISBN: 3319930524
Category : Technology & Engineering
Languages : en
Pages : 215

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With the recent influx of spaceflight and satellite launches, the region of outer space has become saturated with vital technology used for communication and surveillance and the functioning of business and government. But what would happen if these capabilities were disrupted or even destroyed? How would we react if faced with a full-scale blackout of satellite communications? What can and has happened following the destruction of a satellite? In the short term, the aftermath would send thousands of fragments orbiting Earth as space debris. In the longer term, the ramifications of such an event on Earth and in space would be alarming, to say the least. This book takes a look at such crippling scenarios and how countries around the world might respond in their wake. It describes the aggressive actions that nations could take and the technologies that could be leveraged to gain power and control over assets, as well as to initiate war in the theater of outer space. The ways that a country's vital capabilities could be disarmed in such a setting are investigated. In addition, the book discusses our past and present political climate, including which countries currently have these abilities and who the aggressive players already are. Finally, it addresses promising research and space technology that could be used to protect us from those interested in destroying the world's vital systems.

Author: John Logsdon
Publisher: Penguin
ISBN: 1101993499
Category : Technology & Engineering
Languages : en
Pages : 402

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Book Description
The fascinating story of how NASA sent humans to explore outer space, told through a treasure trove of historical documents--publishing in celebration of NASA's 60th anniversary and with a foreword by Bill Nye "An extremely useful and thought provoking documentary journey through the maze of space history. There is no wiser or more experienced navigator through the twists and turns and ups and downs than John Logsdon." -James Hansen, New York Times bestselling author of First Man, now a feature film starring Ryan Gosling and Claire Foy Among all the technological accomplishments of the last century, none has captured our imagination more deeply than the movement of humans into outer space. From Sputnik to SpaceX, the story of that journey--including the inside history of our voyages to the moon depicted in First Man--is told as never before in The Penguin Book of Outer Space Exploration. Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars, and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more. In these pages, we such gems as Eisenhower's reactions to Sputnik, the original NASA astronaut application, John Glenn's reflections on zero gravity, Kennedy's directives to go to the moon, discussions on what Neil Armstrong's first famous first words should be, firsthands accounts of spaceflight, and so much more.

Author: James Lee Kauffman
Publisher: University Alabama Press
ISBN:
Category : History
Languages : en
Pages : 216

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"Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review

Author: Nirmala Nataraj
Publisher: Chronicle Books
ISBN: 1452146055
Category : Science
Languages : en
Pages : 178

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“[A] glorious, pictorial tour of the universe . . . beginning with photos depicting Earth from space and progressing through . . . the individual planets.” —School Library Journal Preface by Bill Nye Take a tour of the universe with this breathtaking collection of photographs from the archives of NASA. Astonishing images of Earth from above, the phenomena of our solar system, and the celestial bodies of deep space will captivate readers and photography lovers with an interest in science, astronomy, and the great beyond. Each extraordinary photograph from the legendary space agency is paired with explanatory text that contextualizes its place in the cosmic ballet of planets, stars, dust, and matter—from Earth’s limb to solar flares, the Jellyfish Nebula to Pandora’s Cluster. Featuring a preface by Bill Nye, this engaging ebook offers up-close views of our remarkable cosmos, and sparks wonder at the marvels of Earth and space. “Delve into the great beyond with these awe-inspiring photos from NASA’s archive.” —Entertainment Weekly “Puts some of our most magnificent space imagery in context, and it’s enough to make anyone feel like just the tiniest little speck of stardust.” —BuzzFeed

Author: Jean Nugent
Publisher:
ISBN: 9780590332361
Category : Interstellar travel
Languages : en
Pages : 100

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The reader builds a radio telescope for a science fair project which transmits the message, "Calling outer space." But when extraterrestrials answer your message, you must decide what to do. By choosing specific pages, the reader determines the outcome of the plot.

Author: Jeffrey Kluger
Publisher: Penguin
ISBN: 059318470X
Category : Fiction
Languages : en
Pages : 353

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One of Literary Hub’s August “Best Sci-Fi and Fantasy Books” | Geek Tyrant’s “The Most Highly Anticipated Sci-Fi and Fantasy Books of August 2021” | Gizmodo’s “49 New Sci-Fi and Fantasy Books to Keep You Turning Pages in August” When evil forces are going unchecked on Earth, a principled astronaut makes a spilt-second decision to try to seek justice in the only place she knows how—the International Space Station. Walli Beckwith is a model astronaut. She graduated at the top of her class from the Naval Academy, had a successful career flying fighter jets, and has spent more than three hundred days in space. So when she refuses to leave her post aboard the International Space Station following an accident that forces her fellow astronauts to evacuate, her American and Russian colleagues are mystified. For Walli, the matter at hand feels all too clear and terrifying for her to be worried about ruining her career. She is stuck in a race against time to save a part of the world that seems to have been forgotten—and also the life of the person she loves the most. She will go to any length necessary, using the only tool she has, to accomplish what she knows is right.