Selling in the Digital Age PDF Download

Author: Grant Leboff
Publisher: Kogan Page Publishers
ISBN: 0749475080
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.

Author: Eric Schmidt
Publisher:
ISBN: 9781848546226
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

Author: Bruce May
Publisher: Lulu.com
ISBN: 0359648231
Category :
Languages : en
Pages : 207

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Author: John O'Connor
Publisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

Author: Roland Kümin
Publisher: tredition
ISBN: 3384023730
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
Dive into the exciting and often surprising world of B2B sales with «Navigating B2B Sales: The Digital Age Unpacked». This guidebook, curated from the best articles on B2BModernSelling.com, is more than a reference - it's an engaging narrative that is both informative and entertaining. Through sixteen distinct chapters, this book from Roland Kümin peels back the curtain on the current state of B2B sales, serving as an indispensable roadmap for entrepreneurs, accomplished sales and revenue individuals, and anyone keen to gain the upper hand in the digitally-driven marketplace of today. From the art of building an elite sales team to the intriguing rise of AI and MACH technology, we traverse a myriad of topics that sit at the heart of modern B2B sales. We'll delve into the significance of data, the simplification of the purchase process, the redefinition of customer value, and the fresh mindset required of today's B2B marketers. We discuss the role of authentic events, the importance of active listening, the innovative approaches to customer targeting, and the growing impact of video email communication. We conclude with a comprehensive overview of future B2B sales trends and a handy guide to the latest sales technologies. «Navigating B2B Sales: The Digital Age Unpacked» is your go-to resource for mastering the waves of the B2B sales ocean, making it a fun, insightful, and ultimately rewarding journey. Hop on board, and let's conquer the digital age of sales together!

Author: Isaac Finch
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
Your indispensable guide to succeeding in the always-changing landscape of contemporary sales and company development is "Social Selling In The Digital Era: Using Social Media to Drive Sales and Grow Your Business". Harnessing the power of social media is no longer a choice; it is a requirement in this dynamic and interconnected world. Learn the tactics and techniques needed to succeed in the digital age, as well as to survive it. This extensive book reveals the art of "social selling," a revolutionary strategy that makes the most of social media's enormous potential to forge deep relationships and boost sales like never before. Explore the nuances of social media sites like YouTube, Instagram, Facebook, LinkedIn, and Twitter to find out how to use their special features to the advantage of your company. As you create engaging content, optimize it for various platforms, and build a strong online presence, you can unleash the power of content marketing, thought leadership, and engagement tactics. Establishing a reputation in your sector becomes second nature, and cultivating connections and gaining trust become effortless tasks. Learn how to measure and analyze the effectiveness of your social selling activities so that you can make data-driven choices that will lead to long-term success. Discover useful tips for time management and productivity in a world that is always moving faster. Learn how to organize your work to get the most out of it. When the inevitable complaints and criticism come, use empathy, openness, and skillful communication to convert them into learning opportunities. Discover how to scale your social selling tactics for long-term success and help your company prosper in a time when the digital environment is always changing. Establish measurable goals, create scalable procedures, and make use of technology to create a successful online presence. In a world where the digital revolution is inexorable, "Social Selling In The Digital Era" is your ticket to success. It is a guide to succeeding in the thrilling field of social selling, not simply a book. This book provides you with the skills and information required to succeed in the field of social selling, regardless of whether you're an experienced salesperson or an entrepreneur looking to grow your company. Accept the power of social media and allow it to propel your company's expansion and sales. This book is your dependable travel companion as you embark on your adventure in the digital age. Get your copy now to join the ranks of prosperous companies that see the real potential of social selling in the digital era. The current corporate world is waiting for you!

Author: Michael Ahearne
Publisher:
ISBN:
Category :
Languages : en
Pages : 47

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Book Description
Advances in technology ha ...

Author: Bob Skeens
Publisher:
ISBN:
Category :
Languages : en
Pages : 148

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Book Description
Learn the strategies of the top 1% of enterprise salespeople - with a foreword by John Waples, former business editor, The Sunday Times.This book is about how to sell differently. It shows you how to view your client as someone you sell with, rather than someone you sell to, during your sales campaigns. It teaches you how to build your clients into champions who will work with you to get your solution adopted by their company. Champion Building was created by modelling the techniques used by the world's most successful salespeople in the digital age: salespeople who consistently earned high six- or seven-figure incomes, because they learned how to build champions in their accounts. Champion Building takes the techniques these expert sellers use and distils them into a set of easily digestible tools that can be used in this virtual age of selling to catapult you into the top 1% of salespeople in the world. Richly illustrated and written in a highly personal style, Champion Building reveals a step-by-step sales system that will teach you how to: 1. Start your sales campaigns at the very top of your client's business - in their executive suite.2. Get your solution selected more often by learning how to nail your sales pitch, whether in person or online.3. Turn prospects into champions by becoming an expert in the art and science of strategic influence.4. Crack the ultimate sales formula.5. Close more deals by mastering win-win negotiations.6 .Get into 'the zone' by understanding the outer and the inner game of selling.7. Harness the ultimate achievement formula.8. Regularly achieve over 200% of target.Champion Building shows you how to master the inner and the outer game of selling so that you accelerate your sales success and transform yourself from a good salesperson into a great one.Bob Skeens, the author of Champion Building - enterprise selling in the digital age, started his sales career working for a small UK tech company ... for no salary. When he left the company two years later, he was earning more than the CEO. Bob then joined a number of US tech start-ups that specialised in selling to brands in the UK and across Europe. He went on to win many Presidents Club awards and earned more than a million dollars a year on multiple occasions. More importantly, the people around Bob, who were also using the strategies that Bob was using, were also making hundreds of thousands of dollars per year. Bob was regularly asked by his employers, such as Salesforce and MicroStrategy, to teach his techniques to his colleagues. Finally, the time came for Bob to hang up his boots. He distilled the methods he and his colleagues had used into the Champion Building methodology, and now runs workshops and provides coaching to leading technology companies.

Author: Keith Thompson
Publisher: SalesWasy Press
ISBN: 9780973724707
Category : Business & Economics
Languages : en
Pages : 340

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Author: Dustin Ruge
Publisher: Thunderbird Publishing
ISBN: 0990504646
Category : Business & Economics
Languages : en
Pages : 421

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Book Description
The Top 20%: Why 80% of small businesses fail at SALES & MARKETING and how you can succeed is a new book published by best-selling author and industry veteran Dustin W Ruge. In the book, Dustin covers the critical aspects as to why 80% of small businesses fail and how to successfully create a sales and marketing strategy that can help get any small business professional to the top 20% in their industry. Book Endorsements From Sales Industry Leaders: “Anyone who’s ever wanted to become a top-notch small business owner can confidently benefit from the down-to-earth knowledge in this book.” —Michael LeBoeuf, Best-Selling Author of How to Win Customers and Keep Them for Life “It's amazing to find someone like Dustin, who has such an understanding of professional advertising.” —Larry Deutsch, Founder and President, Patient Marketing Specialists “Outstanding! A must-read for anyone who wants a successful career as a business professional.” —Christopher Levinson, Administrator of Vititoe Law Group/Consumer Advocate “This book is going on my ‘must-read list’ for all my new clients!” —Stephen Fairley, CEO, The Rainmaker Institute