Digital Selling PDF Download

Author: Grant Leboff
Publisher: Kogan Page Publishers
ISBN: 0749475080
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.

Author: Bruce May
Publisher: Lulu.com
ISBN: 0359648231
Category : Business & Economics
Languages : en
Pages : 207

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Book Description
This book shows you how to sell in the digital age. It includes the most important lessons in using digital, social and content marketing best practices. Discover how you can use automated marketing platforms to capture, nurture and convert leads.

Author: Tanner Mirrlees
Publisher: Routledge
ISBN: 1000704920
Category : Social Science
Languages : en
Pages : 274

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Book Description
This book advances a critical political economy approach to EdTech and analyses the economic, political and ideological structures and social power relations that shape the EdTech industries and drive EdTech’s development and diffusion. Particular attention is paid to the integration of EdTech with some of the most contentious developments of our time, including platformization and data-veillance, the automation of work and labor, and globalization-imperialism. By using a political economy of communication approach, this book will be of value to anyone interested in the current transformations of capitalism, the State, higher education and online learning in the digital age.

Author: Jennifer Holt
Publisher: Routledge
ISBN: 113508128X
Category : Performing Arts
Languages : en
Pages : 279

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Book Description
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

Author: Timothy Hughes
Publisher: Kogan Page Publishers
ISBN: 0749478020
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

Author: Joe O'Mahoney
Publisher: Routledge
ISBN: 1000521206
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
Nearly half of small consultancies fail within their first five years, but over 250 are sold every month. How do you ensure you are in the right group? How can you successfully grow a consulting firm? How do you maximise the value of your consultancy for an exit or investment? This is the first evidence-based book to tackle these questions. Based upon interviews with 72 founders who grew and sold their firms, two international surveys, and a long career researching and advising consultancies, Professor Joe O’Mahoney provides a detailed, evidence-based approach to successful growth and exit for consultancy leaders. Accessible, evidence-based and written by a leading expert in the field, this book is essential reading for anyone looking to set up, grow or sell their own consultancy business.

Author: Eric Schmidt
Publisher:
ISBN: 9781848546226
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

Author: Doug Stephens
Publisher: Figure 1 Publishing
ISBN: 177327144X
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.

Author: Frederick M. Hess
Publisher: Corwin Press
ISBN: 1452255490
Category : Education
Languages : en
Pages : 217

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Book Description
“By deconstructing learning science and making the connection to technology, Hess and Saxberg have outlined key strategies for school leaders as they work to transform traditional practices in schools. Whether it is whole-school reform or targeted interventions, principals will be motivated to rethink or‘re-engineer’ the use of technology to optimize teaching and learning.” —Gail Connelly, Executive Director National Association of Elementary School Principals.

Author: R. Barri Flowers
Publisher: Praeger
ISBN: 0313384606
Category : Law
Languages : en
Pages : 0

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Book Description
This candid book reveals the enormity of the commercial sex-for-sale industry in the modern era. For those without direct experience with the seamy, real-life world of prostitution, it can be easy to accept the glamorized depictions of the sex-for-sale industry as it is often portrayed in fiction and Hollywood or sensationalized in the media. In reality, the business of sexual exploitation such as prostitution, sex trafficking, pornography, and sex tourism is far from attractive. This latest book from literary criminologist R. Barri Flowers updates the subject of prostitution for the 21st century, explaining why the commercial sex trade industry continues to flourish and exploring its proliferation in the digital world of the Internet, cell phones, and text messaging. The grim ramifications of prostitution—such as victimization, substance abuse, HIV, arrest, or even death—are addressed. Careful attention has also been paid to the various individuals involved: those who are prostituted (female and male), customers, pimps, traffickers, and other players in the sex trade.