Author: Pierre-Yves Donzé
Publisher: Bloomsbury Publishing
ISBN: 1350335797
Category : Business & Economics
Languages : en
Pages : 185
Book Description
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Selling Europe to the World
Selling Europe to the World
Author: Pierre-Yves Donzé
Publisher: Bloomsbury Publishing
ISBN: 1350335800
Category : Business & Economics
Languages : en
Pages : 185
Book Description
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Publisher: Bloomsbury Publishing
ISBN: 1350335800
Category : Business & Economics
Languages : en
Pages : 185
Book Description
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Buying and Selling
Author: Shanti Graheli
Publisher: BRILL
ISBN: 9004340394
Category : History
Languages : en
Pages : 583
Book Description
Buying and Selling explores the business of books in and beyond Europe, investigating the practices adopted by traders and customers.
Publisher: BRILL
ISBN: 9004340394
Category : History
Languages : en
Pages : 583
Book Description
Buying and Selling explores the business of books in and beyond Europe, investigating the practices adopted by traders and customers.
The World's Largest Market
Author: Robert Williams
Publisher: AMACOM/American Management Association
ISBN: 9780814459898
Category : Corporations, American
Languages : en
Pages : 280
Book Description
A comprehensive guide to the European Economic Community countries, (EC).
Publisher: AMACOM/American Management Association
ISBN: 9780814459898
Category : Corporations, American
Languages : en
Pages : 280
Book Description
A comprehensive guide to the European Economic Community countries, (EC).
The New Europe
Author: Jytte Olsen
Publisher:
ISBN: 9788773518113
Category :
Languages : en
Pages : 87
Book Description
Publisher:
ISBN: 9788773518113
Category :
Languages : en
Pages : 87
Book Description
New Old World
Author: Pallavi Aiyar
Publisher: Macmillan
ISBN: 125007231X
Category : Biography & Autobiography
Languages : en
Pages : 318
Book Description
Award-winning journalist Pallavi Aiyar brings a unique Asian perspective to Europe's current crises
Publisher: Macmillan
ISBN: 125007231X
Category : Biography & Autobiography
Languages : en
Pages : 318
Book Description
Award-winning journalist Pallavi Aiyar brings a unique Asian perspective to Europe's current crises
The Ascendancy of Europe
Author: M.S. Anderson
Publisher: Routledge
ISBN: 1317868528
Category : History
Languages : en
Pages : 461
Book Description
This new edition of the seminal and best selling history of Europe's century of global ascendancy includes a new introduction and bibliography. The carefully drawn discussions are pulled together and reinforced by a new afterword. Presented in a new textbook format and thoroughly revised throughout, the survey provides students with an invaluable guide to a notoriously complex period. Lucidly written and constructed as a series of essays, the text covers the political and economic balance of power, the mechanics of government, economy and society, states, nations, europe and the world, Armed Forces and war and romanticism, evolution and consciousness. Reviews of the previous editions`Anderson's book is one of the few that explains economic, social, military, intellectual and colonial developments in a clear, precise and engaging manner.'Teaching History `Packed with shrewdness, wisdom and well-directed erudition...invaluble to university students and teachers.' British Book News
Publisher: Routledge
ISBN: 1317868528
Category : History
Languages : en
Pages : 461
Book Description
This new edition of the seminal and best selling history of Europe's century of global ascendancy includes a new introduction and bibliography. The carefully drawn discussions are pulled together and reinforced by a new afterword. Presented in a new textbook format and thoroughly revised throughout, the survey provides students with an invaluable guide to a notoriously complex period. Lucidly written and constructed as a series of essays, the text covers the political and economic balance of power, the mechanics of government, economy and society, states, nations, europe and the world, Armed Forces and war and romanticism, evolution and consciousness. Reviews of the previous editions`Anderson's book is one of the few that explains economic, social, military, intellectual and colonial developments in a clear, precise and engaging manner.'Teaching History `Packed with shrewdness, wisdom and well-directed erudition...invaluble to university students and teachers.' British Book News
Market World and Chronicle
Selling Out a Superpower
Author: Ronald R. Pollina
Publisher: Prometheus Books
ISBN: 1616142634
Category : Business & Economics
Languages : en
Pages : 352
Book Description
In 1968, there were sixty-two lobbyists in Washington; today there are thirty-four thousand, outnumbering members of Congress and their staffers two to one. By 2008, these lobbyists were spending approximately $8.2 million for influence per day. Few, if any, of these lobbyists represent the majority of Americans in the middle class. So it’s not surprising, given these statistics, that real median household income in America has stagnated for over a decade. This hard-hitting book documents that a combination of special interest groups and their army of money-peddling lobbyists, along with government mismanagement of business and the economy by both parties, have betrayed the American middle and lower classes for the last twenty years. The result is a host of misguided laws and policies that have driven jobs and whole industries offshore, never to return. The author takes issue with those who emphasize the potential benefits of globalization without taking notice of its many negative effects on American society. He also argues that inept policy threatens to derail the American economy permanently and that our economic malaise is more than a short-term reaction to a financial market collapse or global market forces. He cites critical areas where changes must be made to reverse the negative trend: • Improving our 1950s-era educational system to produce a workforce able to compete for 21st-century jobs. • Reform of tax codes that have been driving companies and jobs offshore. We are currently a nation that manufactures practically nothing! • Weaning all levels of government away from deficit spending, which drains economic power • Pursuing free trade that also means fair trade. • Ending the cycle of credit-card debt and all-too-easy mortgage credit to finance ultimately unaffordable lifestyles. • Making the United States more business friendly, so companies will grow and provide desperately needed jobs here at home. The author warns that unless we implement these and other recommended changes, the American economy will inevitably decline while China, India, and other up-and-coming nations ascend. He maintains that all is not lost. If we follow the course he sets, we can reinvigorate and renew our economy, rebuild America’s greatness, create 21st-century jobs, and more. This book provides a roadmap for reclaiming American preeminence.
Publisher: Prometheus Books
ISBN: 1616142634
Category : Business & Economics
Languages : en
Pages : 352
Book Description
In 1968, there were sixty-two lobbyists in Washington; today there are thirty-four thousand, outnumbering members of Congress and their staffers two to one. By 2008, these lobbyists were spending approximately $8.2 million for influence per day. Few, if any, of these lobbyists represent the majority of Americans in the middle class. So it’s not surprising, given these statistics, that real median household income in America has stagnated for over a decade. This hard-hitting book documents that a combination of special interest groups and their army of money-peddling lobbyists, along with government mismanagement of business and the economy by both parties, have betrayed the American middle and lower classes for the last twenty years. The result is a host of misguided laws and policies that have driven jobs and whole industries offshore, never to return. The author takes issue with those who emphasize the potential benefits of globalization without taking notice of its many negative effects on American society. He also argues that inept policy threatens to derail the American economy permanently and that our economic malaise is more than a short-term reaction to a financial market collapse or global market forces. He cites critical areas where changes must be made to reverse the negative trend: • Improving our 1950s-era educational system to produce a workforce able to compete for 21st-century jobs. • Reform of tax codes that have been driving companies and jobs offshore. We are currently a nation that manufactures practically nothing! • Weaning all levels of government away from deficit spending, which drains economic power • Pursuing free trade that also means fair trade. • Ending the cycle of credit-card debt and all-too-easy mortgage credit to finance ultimately unaffordable lifestyles. • Making the United States more business friendly, so companies will grow and provide desperately needed jobs here at home. The author warns that unless we implement these and other recommended changes, the American economy will inevitably decline while China, India, and other up-and-coming nations ascend. He maintains that all is not lost. If we follow the course he sets, we can reinvigorate and renew our economy, rebuild America’s greatness, create 21st-century jobs, and more. This book provides a roadmap for reclaiming American preeminence.