Self-Regulatory Principles for Online Behavioral Advertising PDF Download
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Author: Barry Leonard Publisher: DIANE Publishing ISBN: 143793210X Category : Business & Economics Languages : en Pages : 55
Book Description
This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Author: Barry Leonard Publisher: DIANE Publishing ISBN: 143793210X Category : Business & Economics Languages : en Pages : 55
Book Description
This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Author: Publisher: ISBN: Category : Advertising Languages : en Pages : 37
Book Description
A report analyzing the current behavioral advertising frameworks of the Federal Trade Commission, Network Advertising Initiative, Interactive Advertising Bureau and Privacy Group Coalition (none of which have been comprehensively implemented as of this paper's release) and providing CDT's recommendations for protecting consumers in this space.
Author: Berin Szóka Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
The Federal Trade Commission should avoid laying the groundwork for more onerous regulation of the online advertising marketplace, which could become the equivalent of a disastrous industrial policy for the Internet and choke resources needed to fuel e-commerce and online free speech going forward. With the release of the FTC's updated "Self-Regulatory Principles for Online Behavioral Advertising," the burden of proof remains on the FTC to show how concrete, not conjectural harms, would flow from efforts to create more targeted forms of advertising, before creating more regulatory mandates that would co-opt the voluntary self-regulatory process. Why is it that the FTC and so-called privacy advocates aren't doing more to highlight existing self-help tools or working to encourage the development of additional - and more robust - tools? FTC intervention in privacy policies of online advertisers could have major consequences for continued creativity and innovation. Tighter regulation of the online advertising market in the form of privacy mandates would severely curtail the overall quantity of content and services offered - and greatly limit the ability of new providers to enter the market with innovative offerings. A better alternative is for self-regulation to be part of a layered approach that includes user education and empowerment through the development of tools and methods by which users can take privacy into their own hands.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade Publisher: ISBN: Category : Computer security Languages : en Pages : 236
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection Publisher: ISBN: Category : Data protection Languages : en Pages : 212
Author: American Bar Association. Section of Intellectual Property Law Publisher: American Bar Association ISBN: 9781604427929 Category : Intellectual property Languages : en Pages : 420
Book Description
This book provides a thoughtful and balanced treatment of key legal developments in the courts, agencies, and legislatures in every area of IP law. The 2009 edition reports on nearly 200 top IP legal developments, including: In re Volkswagen of America, Inc.; In re TS Tech USA Corp.;Tafas v. Doll;Broadcom v. Qualcomm;In re Bose Corp.;Elsevier v. Muchnick; and Salinger v. Colting
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection Publisher: ISBN: Category : Data protection Languages : en Pages : 238
Author: Barry Leonard
Author: Barry Leonard
Author: American Association of Advertising Agencies
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Author: 
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Author: Berin Szóka
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Author: American Bar Association. Section of Intellectual Property Law
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection