Author: Tirza ShulmanPublisher:
ISBN:
Category :
Languages : en
Pages : 100
Book Description
Self-monitoring and Advertising Preference
Author: Tirza ShulmanThe Effects of Self-monitoring and Source Physical Attractiveness on Advertisement Preferences
Author: Stacey ArrigoniPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 110
Book Description
Associations of Protective and Acquisitive Self-monitoring with Consumer Attitudes and Behaviors
Author: Alexis N. LovaasPublisher:
ISBN:
Category : Acquisitiveness -- Psychological aspects
Languages : en
Pages :
Book Description
Acquisitive self-monitors are motivated by gaining social standing (getting ahead, standing out), whereas protective self-monitors are driven by avoiding social disapproval (getting along, blending in; Wolfe et al., 1986). Extending prior research on these orientations and their associations with consumer attitudes and behaviors, participants in Studies 1a (MTurk; N = 156) and 1b (undergraduates; N = 143) completed the Self-Monitoring Scale (Snyder, 1974) and various consumer scales. In these two studies, regression results revealed support for the hypotheses that protective self-monitoring was related to communal consumerism, socially-conscious consumerism, frugality, and conspicuous consumption, whereas agentic consumerism and self-interested values were related to acquisitive self-monitoring. Study 2 (MTurk; N = 275) used experimental manipulation of advertisements to examine differential ad appeals tailored to protective, acquisitive, and low self-monitoring (bivariate model). Moderation analyses showed protective self-monitoring to be a significant predictor of protective ad preference, whereas no specific ad preferences were found with acquisitive self-monitoring. Overall, results suggest that associations of self-monitoring and consumer behaviors are driven by protective self-monitoring rather than acquisitive self-monitoring. Implications (e.g., market research), limitations (e.g., ad strength, convenience samples), and future directions (e.g., examining multivariate appeals for low self-monitoring) are discussed.
The Psychology of Advertising
Author: Bob M. FennisPublisher: Psychology Press
ISBN: 1317398955
Category : Psychology
Languages : en
Pages : 451
Book Description
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Handbook of Demonstrations and Activities in the Teaching of Psychology
Author: Mark E. WarePublisher: Psychology Press
ISBN: 1317759389
Category : Psychology
Languages : en
Pages : 343
Book Description
For those who teach students in psychology, education, and the social sciences, the Handbook of Demonstrations and Activities in the Teaching of Psychology, Second Edition provides practical applications and rich sources of ideas. Revised to include a wealth of new material (56% of the articles are new), these invaluable reference books contain the collective experience of teachers who have successfully dealt with students' difficulty in mastering important concepts about human behavior. Each volume features a table that lists the articles and identifies the primary and secondary courses in which readers can use each demonstration. Additionally, the subject index facilitates retrieval of articles according to topical headings, and the appendix notes the source as it originally appeared in Teaching of Psychology--especially useful for users needing to cite information. The official journal of the Society for the Teaching of Psychology, Division Two of the American Psychological Association, Teaching of Psychology is a highly respected publication devoted to improving teaching and learning at all educational levels. Volume III consists of 95 articles about teaching personality, abnormal, clinical-counseling, and social psychology. Divided into four sections (one for each specialty), the book suggests ways to work with case studies, advocate a research perspective, use the arts and literature as teaching tools, and otherwise facilitate understanding of theoretical concepts.
The Role of Affect in Advertising and Consumer Behavior
Author: Richard J. HarnishPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 448
Book Description
Psychological Foundations of Marketing
Author: Publisher: Routledge
ISBN: 1136183639
Category : Business & Economics
Languages : en
Pages : 306
Book Description
A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Telethnography of Self-monitoring
Author: Sooyeon YooMedia Regulation, Public Interest and the Law
Author: Mike FeintuckPublisher: Edinburgh University Press
ISBN: 0748627154
Category : Law
Languages : en
Pages : 320
Book Description
Regulation of the media has traditionally been premised upon claims of 'the public interest', yet the term itself remains contested and generally ill defined. In the context of technological development and convergence, as well as corporate conglomeration, traditional 'public service' values in British broadcasting are challenged by market values. With such ongoing trends continuing apace, regulators must increasingly justify their interventions.The communication industries' commercialisation and privatisation pose a fundamental threat to democratic values. Media Regulation, Public Interest and the Law argues that regulators will only successfully protect such values if claims associated with 'citizenship' are recognised as the rationale and objective for the regulatory endeavour. While such themes are central to the book, this second edition has been substantially revised and updated, to take account of matters such as European Directives, the UK's Communications Act 2003, the process of reviewing the BBC's Charter, and relevant aspects of the reform of general competition law.Key Features*Identifies and examines the rationales underlying media regulation and the current challenges to them.*Considers fully the actual and potential utility of legal mechanisms and principles in the design and activities of regulatory institutions.*Fully updated to take account of the European Union's 2002 New Regulatory Framework and the UK's Communications Act 2003.*Accessible to a wide readership in media studies, journalism, broadcasting and law.Praise for the First Edition"e;A detailed and critical assessment of the problems and confusions of recent media regulation in the UK including digital television franchising and the Broadcasting Complaints Commission... it is well organised, and should be a useful resource for more advanced students and academics...for updating the public regulation case with vigour and clarity this book is to be welcomed."e;THES
Measuring Advertising Effectiveness
Author: William D. WellsPublisher: Psychology Press
ISBN: 1317779509
Category : Business & Economics
Languages : en
Pages : 424
Book Description
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.