The Dip PDF Download

Author: Seth Godin
Publisher: Penguin
ISBN: 1101216344
Category : Business & Economics
Languages : en
Pages : 97

View

Book Description
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Author: James Schramko
Publisher: Superfastbusiness
ISBN: 9780648206002
Category : Business enterprises
Languages : en
Pages : 151

View

Book Description
In 2006, whilst working in a full-time job, James Schramko wrote this in a notebook: MY GOALS ... create automated income so that I am independently wealthy and enjoy my life passionately.Within three years, he'd built his own business and achieved those goals. At which point he set about helping his coaching clients do the same. Leveraging his knowledge and experience, they were able to make more money while reducing their work hours. Significantly.This freed them up to spend more time living.It's easy to think working less and making more is something available only to a blessed few. But James has proven over and over again that this is not the case. All you require is: - An open mind, - The ability to focus on what's important, - An understanding of business models, and- A willingness to challenge your assumptions.Work Less, Make More will break down all the barriers standing between you and the above.It will teach you how to effectively leverage yourself, your team and your business via: - Increasing your personal effectiveness- Planning and goalsetting- Learning focus and the power of 64:4- Building a team- Creating an offer that converts- Leveraging the Profit Formula to boost cash flow- Understanding the importance of Customer Lifetime Value- Choosing the right business model- Removing compromise from your lifeThis book is for you if you are: - A business owner (big or small)- Currently in a job with a hard ceiling on how much you can earn- Overworked and underpaid- Stressed out and missing out on precious time with family and friends.If you want to build a business that gives you financial peace of mind while allowing you to enjoy life NOW, not later ... Work Less, Make More will get you on your way. It will help ensure the business you're building will work for you, not the other way a

Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370

View

Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Author: Marianne Cantwell
Publisher: Kogan Page Publishers
ISBN: 0749497106
Category : Business & Economics
Languages : en
Pages : 324

View

Book Description
DISTINGUISHED FAVORITE: NYC Big Book Award 2020 - Career Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming your own boss. It's about life on your terms, working when, where and how you want - so you don't have to fit yourself into someone else's box to make a great income. This second edition won't just inspire you, it will give you unconventional and practical steps to: - Discover what you really want to do with your life (even if no answer has ever fully fit) - Get started in 90 days, with what you have - Create a free range career, tailor-made for you and the life you want (be it travelling the world or hanging out in your favourite café) - Stand out from the crowd and get paid well to be you Be A Free Range Human was one of the first and most popular guides to creating a custom career (without an office or a boss). Updated with new advice on how to make free range work for your personality (you don't need to be a constantly-networking extrovert. have an MBA, or get funding), this smart, energizing guide will help you cut through the noise, see your options in a new way, and get the freedom and fulfilment you crave.

Author: John Warrillow
Publisher: Penguin
ISBN: 159184746X
Category : Business & Economics
Languages : en
Pages : 226

View

Book Description
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306

View

Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Author: Kristen Fischer
Publisher: Red Wheel/Weiser
ISBN: 1601635435
Category : Business & Economics
Languages : en
Pages : 224

View

Book Description
Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to: Run a profitable, fulfilling business Market themselves alongside seasoned pros, in-house talent and established agencies Understand the legalities of doing business Spearhead hassle-free accounting and bookkeeping practices Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships

Author: Dan Lyons
Publisher: Hachette Books
ISBN: 031630607X
Category : Biography & Autobiography
Languages : en
Pages : 321

View

Book Description
An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Author: Jeffrey Shaw
Publisher: Page Two
ISBN: 1774580047
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
Caught between entrepreneurship and small business, self-employed people often feel overlooked and left out. Host of the The Self-Employed Life podcast, Jeffrey Shaw believes that as we develop ourselves, we raise the bar - we're capable of even more success. This book is all about creating the environment, the Self-Employed Ecosystem, to attract the success you want. Shaw plots a path forward for the solopreneur who knows that small is better. He shows you how you can set up your environment to create the success you want.

Author: Mary Mihaly
Publisher: Simon and Schuster
ISBN: 1440512957
Category : Business & Economics
Languages : en
Pages : 158

View

Book Description
I want to be my own boss. I never want to punch another timeclock. I want to follow my own dream. Each year, millions of Americans choose the path of self-employment—whether as freelancers, consultants, or microbusiness owners. And every year, they encounter pitfalls and detours along the way. When they have questions, where can they turn? This book answers 250 of the most critical questions about short- and long-term success, such as: What are the specific tax benefits of being self-employed? What kind of insurance coverage do I need for a home-based business? What's a domain name, and where can I get one? When should I hire employees? Planning is key to any self-employment arrangement. Accomplished freelancer Mary Mihaly calls on fifteen-plus years of experience to present the questions that you might not even know to ask--the ones that will set you up for success. With this book by your side, you can find happiness in your true calling.