Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 96
Book Description
Selecting an Advertising Agency
Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 96
Book Description
Choosing an Advertising Agency
Author: William M. WeilbacherPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
The Critical Partnership
Author: Mack HananPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
Book Description
USA. Relationship of the advertiser to the publicity agency. Management methods for agency selection include screening and interviewing. Agency standard of performance and financial aspects compensation. Planning, execution and control of advertising.
Selecting an Advertising Agency
Author: Robert H. LundinPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 17
Book Description
Choosing & Working with Your Advertising Agency
Author: William M. WeilbacherPublisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Using and Choosing an Advertising Agency
Author: John WardPublisher:
ISBN: 9781841160740
Category : Advertising agencies
Languages : en
Pages : 136
Book Description
How to Start and Run Your Own Advertising Agency
Author: Allan KrieffPublisher: McGraw-Hill Companies
ISBN: 9780070352193
Category : Business & Economics
Languages : en
Pages : 346
Book Description
This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business.
How to Select an Advertising Agency
Author: Institute of Canadian AdvertisingPublisher:
ISBN:
Category :
Languages : en
Pages : 15
Book Description
The Levitan Pitch. Buy This Book. Win More Pitches
Author: Peter LevitanPublisher:
ISBN: 9780988311923
Category :
Languages : en
Pages : 266
Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Agency
Author: R. WebbPublisher: Springer
ISBN: 1137501227
Category : Business & Economics
Languages : en
Pages : 324
Book Description
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.