Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Segmenting the Mature Market PDF full book. Access full book title Segmenting the Mature Market by Carol M. Morgan. Download full books in PDF and EPUB format.
Author: Carol M. Morgan Publisher: ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Author: Carol M. Morgan Publisher: ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Author: Robert S. Menchin Publisher: iUniverse ISBN: 0595094759 Category : Consumer behavior Languages : en Pages : 290
Book Description
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Author: Ian Robert Patterson Publisher: CABI ISBN: 1845931513 Category : Business & Economics Languages : en Pages : 240
Book Description
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Author: George Moschis Publisher: Praeger ISBN: 0899308872 Category : Business & Economics Languages : en Pages : 0
Book Description
Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing process: key issues are raised and information is presented to address them. This volume is intended for the busy marketer who needs access to "state-of-the art" knowledge and its implications for marketing strategy development.
Author: Andrew Sixsmith Publisher: Springer Science & Business Media ISBN: 1441983481 Category : Family & Relationships Languages : en Pages : 232
Book Description
The challenge of population aging requires innovative approaches to meet the needs of increasing numbers of older people. Emerging information and communication technologies (ICTs), such as pervasive computing and ambient assistive technology, have considerable potential for enhancing the quality of life of many older people by providing additional safety and security while also supporting mobility, independent living, and social participation. The proposed book will be a landmark publication in the area of technology and aging that will serve as a statement of the current state-of-the-art and as a pointer to directions for future research and emerging technologies, products, and services.
Author: Carol M. Morgan
Author: Carol M. Morgan
Author: Melinda Hughey
Author: Packaged Facts (Firm)
Author: Robert S. Menchin
Author: Robert Brown
Author: Ian Robert Patterson
Author: George Moschis
Author: 
Author: 
Author: Andrew Sixsmith