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Author: Tom Ahern Publisher: Emerson & Church ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Author: Tom Ahern Publisher: Emerson & Church ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Author: Tom Ahern Publisher: Emerson & Church, Publishers ISBN: 9781889102313 Category : Business & Economics Languages : en Pages : 196
Book Description
Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
Author: Sarah Gray Publisher: HarperCollins ISBN: 0062438247 Category : Biography & Autobiography Languages : en Pages : 201
Book Description
A donor mother’s powerful memoir of grief and rebirth that is also a fascinating medical science whodunit, taking us inside the world of organ, eye, tissue, and blood donation and cutting-edge scientific research. When Sarah Gray received the devastating news that her unborn son Thomas was diagnosed with anencephaly, a terminal condition, she decided she wanted his death—and life—to have meaning. In the weeks before she gave birth to her twin sons in 2010, she arranged to donate Thomas’s organs. Due to his low birth weight, they would go to research rather than transplant. As transplant donors have the opportunity to meet recipients, Sarah wanted to know how Thomas's donation would be used. That curiosity fueled a scientific odyssey that leads Sarah to some of the most prestigious scientific facilities in the country, including Harvard, Duke, and the University of Pennsylvania. Pulling back the curtain of protocol and confidentiality, she introduces the researchers who received Thomas’s donations, held his liver in their hands, studied his cells under the microscope. Sarah’s journey to find solace and understanding takes her beyond her son’s donations—offering a breathtaking overview of the world of medical research and the valiant scientists on the horizon of discovery. She goes behind the scenes at organ procurement organizations, introducing skilled technicians for whom death means saving lives, empathetic counselors, and the brilliant minds who are finding surprising and inventive ways to treat and cure disease through these donations. She also shares the moving stories of other donor families. A Life Everlasting is an unforgettable testament to hope, a tribute to life and discovery, and a portrait of unsung heroes pushing the boundaries of medical science for the benefit of all humanity.
Author: Kathy Kingston Publisher: John Wiley & Sons ISBN: 1119017890 Category : Business & Economics Languages : en Pages : 291
Book Description
Transform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You'll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors. This book offers a fresh approach to fundraising, showing you how charity benefit auctions can be made a centerpiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission. Using Kingston's proven framework, you'll learn effective ways to: Strategically increase high-profit revenue streams Increase your organization's donor base Empower the board toward efficiency and productivity Engage supporters more deeply and keep them invested Donors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid is the expert guide to optimizing these special events for maximum impact.
Author: Jonah Halper Publisher: ISBN: 9780997143102 Category : Languages : en Pages :
Book Description
Do you want to master the art of seduction for social good? Date Your Donors teaches you how to approach the most attractive charitable partners, make them fall in love with your mission, and say "I Do" when you ask them for their time and money.
Author: Rebecca Warne Peters Publisher: Rutgers University Press ISBN: 1978808984 Category : Political Science Languages : en Pages : 214
Book Description
Implementing Inequality argues that the international development industry’s internal dynamics—between international and national staff, and among policy makers, administrators, and implementers—shape interventions and their outcomes as much as do the external dynamics of global political economy. Through an ethnographic study in postwar Angola, the book demonstrates how the industry’s internal social pressures guide development’s methods and goals, introducing the innovative concept of the development implementariat: those in-country workers, largely but not exclusively “local” staff members, charged with carrying out development’s policy prescriptions. The implementariat is central to the development endeavor but remains overlooked and under-supported as most of its work is deeply social, interactive, and relational, the kind of work that receives less recognition and support than it deserves at every echelon of the industry. If international development is to meet its larger purpose, it must first address its internal inequalities of work and professional class.
Author: Joan Garry Publisher: John Wiley & Sons ISBN: 1119293065 Category : Business & Economics Languages : en Pages : 256
Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Author: Publisher: Springer Nature ISBN: 3031481291 Category : Business & Economics Languages : en Pages : 2291
Book Description
This reference work is an important resource in the growing field of heroism studies. It presents concepts, research, and events key to understanding heroism, heroic leadership, heroism development, heroism science, and their relevant applications to businesses, organizations, clinical psychology, human wellness, human growth potential, public health, social justice, social activism, and the humanities. The encyclopedia emphasizes five key realms of theory and application: Business and organization, focusing on management effectiveness, emotional intelligence, empowerment, ethics, transformational leadership, product branding, motivation, employee wellness, entrepreneurship, and whistleblowers; clinical-health psychology and public health, focusing on stress and trauma, maltreatment, emotional distress, bullying, psychopathy, depression, anxiety, family disfunction, chronic illness, and healthcare workers’ wellbeing; human growth and positive psychology, discussing altruism, authenticity, character strengths, compassion, elevation, emotional agility, eudaimonia, morality, empathy, flourishing, flow, self-efficacy, joy, kindness, prospection, moral development, courage, and resilience; social justice and activism, highlighting anti-racism, anti-bullying, civil disobedience, civil rights heroes, climate change, environmental heroes, enslavement heroes, human rights heroism, humanitarian heroes, inclusivity, LGBTQ+ heroism, #metoo movement heroism, racism, sustainability, and women’s suffrage heroes; and humanities, relating to the mythic hero’s journey, bliss, boon, crossing the threshold, epic heroes, fairy tales, fiction, language and rhetoric, narratives, mythology, hero monomyth, humanities and heroism, religious heroes, and tragic heroes.
Author: Simone P. Joyaux Publisher: John Wiley & Sons ISBN: 0470888512 Category : Business & Economics Languages : en Pages : 437
Book Description
The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans Includes the same tools and resources for fundraising planning This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.
Author: Tom Ahern
Author: Tom Ahern
Author: Tom Ahern
Author: Sarah Gray
Author: Kathy Kingston
Author: Jonah Halper
Author: Tom Ahern
Author: Rebecca Warne Peters
Author: Joan Garry
Author: 
Author: Simone P. Joyaux