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Author: Robert Heath Publisher: John Wiley & Sons ISBN: 0470974885 Category : Psychology Languages : en Pages : 60
Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Author: Robert Heath Publisher: John Wiley & Sons ISBN: 0470974885 Category : Psychology Languages : en Pages : 60
Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Author: Robert Heath Publisher: John Wiley & Sons ISBN: 111996900X Category : Psychology Languages : en Pages : 60
Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Author: Robert Greene Publisher: Profile Books ISBN: 1847651402 Category : Family & Relationships Languages : en Pages : 496
Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Author: Paul Feldwick Publisher: Troubador Publishing Ltd ISBN: 1784628468 Category : Business & Economics Languages : en Pages : 208
Book Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Author: Julian Barnes Publisher: Vintage ISBN: 0307957330 Category : Fiction Languages : en Pages : 158
Book Description
BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.
Author: Allison Burnett Publisher: Broadway ISBN: 0767913337 Category : Fiction Languages : en Pages : 259
Book Description
The unemployed, middle-aged, unattractive, troubled, and lonely gay narrator, B. K. Troop falls madly in lust with his attractive new neighbor, Christopher Ireland, an idealistic young would-be novelist reeling from a bitter divorce embarking on his own quest for a meaningful life, and sets out seduce him. Original.
Author: Leil Lowndes Publisher: Citadel Press ISBN: 9780806527932 Category : Self-Help Languages : en Pages : 274
Book Description
Leil Lowndes offers a new way to look at male-female communication offering straightforward advice in a relaxed no-nonsense style on how to recognise and read the 26 most common female sex signals. Bestselling author and communications expert Leil Lowndes literally shows men what sex signals to look for with dozens of photos that illustrate women's non-verbal body language. Full of foolproof dating advice on everything from the best activity for a first date to how a guy should dress to impress, UNdercover Sex Signals can help even the most clueless men to dating success.
Author: Psi Research Institute Publisher: Thompson Pub ISBN: 9780976386223 Category : Body, Mind & Spirit Languages : en Pages : 84
Book Description
Sexually attract beautiful women using the unlimited power of your own mind! Learn how to reach out and touch someone the psychic way. These easy to understand, simple techniques can be used on anyone at anytime and anywhere! Have gorgeous girls knocking on your door for dates and a whole lot more! Look for these other best selling titles: "How to Become a Porn Director: Making Amateur Adult Films", "Asian Dreams" "Dating for the Shy" and "Latin Lust".
Author: Victoria Zdrok Publisher: Simon and Schuster ISBN: 1416564632 Category : Self-Help Languages : en Pages : 495
Book Description
For the first time ever, a book on how to pick up hot women by a hot woman! Penthouse columnist Dr. Z shows you how it's done. You're at a party, or just a coffee shop, when suddenly -- there she is. Across the room is the hottest woman you've ever seen, one who makes your palms sweat and your breath come faster. She's amazing, a real knockout. But you're just an average guy, with average looks and an average job. What chance would you ever have of scoring with a babe like that? In Dr. Z on Scoring, Dr. Victoria Zdrok shows you that it's possible to not only pick up your hottie but also charm and seduce her. A stunner herself, Victoria has the distinction of being the only woman who has been both a Playboy centerfold and a Penthouse Pet of the Year, and with a JD in law and a PhD in clinical psychology, she has both beauty and brains. She uses her personal and professional knowledge of how beautiful women think to give you the information you need to: Approach a hot woman Engage her in conversation Ask her out and entertain her Get her into bed and please her With research from psychology experts and insights from hot models who have posed in the pages of Playboy and Penthouse, you'll learn that beautiful women really do appreciate guys for more than just their looks or money. With the information in Dr. Z on Scoring, you can make your move on the woman of your dreams!
Author: Stephen Genco Publisher: Intuitive Consumer Insights LLC ISBN: 9780578576961 Category : Business & Economics Languages : en Pages : 408
Book Description
Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.
Author: Robert Heath
Author: Robert Heath
Author: Robert Heath
Author: Robert Greene
Author: Paul Feldwick
Author: Julian Barnes
Author: Allison Burnett
Author: Leil Lowndes
Author: Psi Research Institute
Author: Victoria Zdrok
Author: Stephen Genco