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Author: Josh Weltman Publisher: Workman Publishing ISBN: 076118175X Category : Business & Economics Languages : en Pages : 193
Book Description
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
Author: Josh Weltman Publisher: Workman Publishing Company ISBN: 0761184198 Category : Business & Economics Languages : en Pages : 193
Book Description
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
Author: Josh Weltman Publisher: Workman Publishing ISBN: 076118175X Category : Business & Economics Languages : en Pages : 193
Book Description
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
Author: Ashley March Publisher: Penguin ISBN: 1101464496 Category : Fiction Languages : en Pages : 245
Book Description
Love and marriage don't have to be strangers... Gambling. Carousing. Flirting. Charlotte, Duchess of Rutherford, will do anything to escape her painful marriage and force her husband to divorce her. But when Phillip, Duke of Rutherford, promises a divorce if Charlotte will help him become a better husband for another woman, she wonders if she really wants to lose him...
Author: Ben Arogundade Publisher: ISBN: 9781367376977 Category : Languages : en Pages :
Book Description
Dennison Carr is an eccentric millionaire - charismatic, mysterious, successful - and bored. He invents a bizarre game in which he pays a group of handpicked men to seduce women he selects at random from the streets, bars and clubs of London town. The chosen women are diverse - young, old, black, white, married, single - but they all seem to share the same desire for the thrill of no strings sex with a stranger. One of the male seducers, a down-and-out graphic designer named Erskine, is recovering from a recent trauma that has made him averse to relationships. Things begin to unravel when, against the rules of Dennison's game, he begins to develop feelings for one of the women he is paid to seduce - a commitment-phobic jazz singer called Natascha. As they both battle against their aversion to intimacy, and their expanding feelings for one another, neither is prepared for the shocking conclusion that Dennison has planned. PRAISE FOR 'THE SEXUAL LANGUAGE OF STRANGERS''A clever, dark drama.'Esquire 'Brilliant. Inspirational. Flawless.'Laurence Fishburne
Author: Lisa Kleypas Publisher: Wheeler Publishing, Incorporated ISBN: 9781587244070 Category : Large print books Languages : en Pages : 0
Book Description
Anxious to esacpe her impending wedding to a much-despised fiance, Lysette Kersaint seeks refuge with Maximilien Vallerand, a dangerous and powerful rake for whom the innocent beauty represents his ultimate tool for revenge.
Author: Shayla Black Publisher: Shelley Bradley LLC ISBN: 1936596687 Category : Fiction Languages : en Pages :
Book Description
Just how deep will she fall after one night with a hot stranger? I’m Calla. I’m responsible. I plan. I’m cautious—always. Until I see the gorgeous stranger with the rugged hands and the dark mood. I want him. When he makes me an indecent proposal, I do something reckless. I say yes. I follow a man I don’t know to his hotel room and surrender my body. But he may be more than I can handle. Especially when I discover the shocking identity of my sexy stranger…
Author: Christine Merrill Publisher: Harlequin ISBN: 1426845359 Category : Fiction Languages : en Pages :
Book Description
Though Lieutenant Tom Godfrey had never met Victoria Paget, he desired her. The late Captain Paget's stories of his wife--and her portrait--were enough to arouse his envy...and his lust. Now Tom's returned from the peninsula--and never expected to find the young widow in a bawdy house! Necessity had brought Victoria to the house of ill repute: it was the only place she could confront Tom, whom she suspected was responsible for her husband's death. But when she meets the virile soldier, his gallantry and her body's passionate response to him take her completely by surprise. What started as a one-night seduction may lead to much more...but will they still have a future when all their secrets are revealed?
Author: Crystal Downing Publisher: Routledge ISBN: 1317429206 Category : Religion Languages : en Pages : 205
Book Description
Salvation from Cinema offers something new to the burgeoning field of "religion and film": the religious significance of film technique. Discussing the history of both cinematic devices and film theory, Crystal Downing argues that attention to the material medium echoes Christian doctrine about the materiality of Christ’s body as the medium of salvation. Downing cites Jewish, Muslim, Buddhist, and Hindu perspectives on film in order to compare and clarify the significance of medium within the frameworks of multiple traditions. This book will be useful to professors and students interested in the relationship between religion and film.
Author: Robert Collier Publisher: ISBN: 9781774642191 Category : Languages : en Pages : 406
Book Description
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Author: Josh Weltman
Author: Josh Weltman
Author: Josh Weltman
Author: Ashley March
Author: Ben Arogundade
Author: Lisa Kleypas
Author: Shayla Black
Author: Edwin T. Arnold
Author: Christine Merrill
Author: Crystal Downing
Author: Robert Collier