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Author: Ron Tepper Publisher: ISBN: Category : Business & Economics Languages : en Pages : 248
Book Description
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
Author: Ron Tepper Publisher: ISBN: Category : Business & Economics Languages : en Pages : 248
Book Description
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
Author: Robert Skrob Publisher: Entrepreneur Press ISBN: 1599184109 Category : Business & Economics Languages : en Pages : 385
Book Description
Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate $1 million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to deliver customers to your business The single most profitable marketing tool any business can use to make its marketing generate a profit How to sell paper printed from your computer for thousands of dollars How to follow in the footsteps of 12 successful info marketers—case studies inside Discover exactly what you need to do to launch your business, generate sales, and deposit money into your checking account before the end of TODAY.
Author: Denny Hatch Publisher: McGraw Hill Professional ISBN: 9780844203492 Category : Business & Economics Languages : en Pages : 374
Book Description
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author: Bruce Schneier Publisher: John Wiley & Sons ISBN: 1119092434 Category : Computers Languages : en Pages : 453
Book Description
This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn't, just the facts. Known as the master of cryptography, Schneier uses his extensive field experience with his own clients to dispel the myths that often mislead IT managers as they try to build secure systems. A much-touted section: Schneier's tutorial on just what cryptography (a subset of computer security) can and cannot do for them, has received far-reaching praise from both the technical and business community. Praise for Secrets and Lies "This is a business issue, not a technical one, and executives can no longer leave such decisions to techies. That's why Secrets and Lies belongs in every manager's library."-Business Week "Startlingly lively....a jewel box of little surprises you can actually use."-Fortune "Secrets is a comprehensive, well-written work on a topic few business leaders can afford to neglect."-Business 2.0 "Instead of talking algorithms to geeky programmers, [Schneier] offers a primer in practical computer security aimed at those shopping, communicating or doing business online-almost everyone, in other words."-The Economist "Schneier...peppers the book with lively anecdotes and aphorisms, making it unusually accessible."-Los Angeles Times With a new and compelling Introduction by the author, this premium edition will become a keepsake for security enthusiasts of every stripe.
Author: Canada. Distribution Services Industries Directorate Publisher: ISBN: Category : Advertising, Direct-mail Languages : en Pages : 46
Book Description
Direct marketing refers to all of the activities connected with a seller transferring some kind of good, service or information to a buyer. It includes the use of controlled communications by some kind of media (mail, telephone, etc.) to reach a specific audience (those most likey to respond). One of the major types of direct marketing is mail order/catalogue selling, which is used to generate both consumer and business-to-business sales. This document assists those interested in mail order/catalogue selling. Identifies sources of information in a variety of areas and focuses on Canadian association and print information sources, although some American sources are also listed. This publication is not all inclusive because the direct marketing industry is changing rapidly and new sources of information appear daily.
Author: Publisher: ISBN: Category : Small business Languages : en Pages : 1326
Book Description
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
Author: Herman Holtz Publisher: John Wiley & Sons ISBN: 9780471508168 Category : Business & Economics Languages : en Pages : 298
Book Description
Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing
Author: Robert W. Bly Publisher: Morgan James Publishing ISBN: 1614489025 Category : Business & Economics Languages : en Pages : 263
Book Description
Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally. Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob’s advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny. In 87 Secrets of Outrageous Business Success, you will discover: ** 7 steps to outrageous business success ** How to make yourself indispensable ** 7 ways to command higher fees ** How to become a more confident public speaker ** The 22 undeniable truths of life ** How to start your own home business after 50 ** The 4 keys to success and happiness ** How to get really good at anything ** 10 ways to achieve Internet marketing success ** And more… You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in 87 Secrets of Outrageous Business Success, you can soon achieve all three goals—and live a more harmonious and rewarding life.
Author: Ron Tepper
Author: Ron Tepper
Author: Robert Skrob
Author: Denny Hatch
Author: Bruce Schneier
Author: Canada. Distribution Services Industries Directorate
Author: 
Author: Melvin Powers
Author: 
Author: Herman Holtz
Author: Robert W. Bly