Introduction to Business PDF Download

Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Author: Hector L. MacQueen
Publisher: Oxford University Press, USA
ISBN: 0199263396
Category : Law
Languages : en
Pages : 1024

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Book Description
The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.

Author: Ben Ryan Shields
Publisher: McGraw-Hill Education
ISBN: 9780071454094
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Author: Hallee Adelman
Publisher: Albert Whitman & Company
ISBN: 0807586803
Category : Juvenile Fiction
Languages : en
Pages : 35

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Book Description
Sometimes being worried can keep you from having fun. Brock is worried. Way past worried, with his heart thumping and his mind racing. Today is his friend Juan's superhero party and he’s going all by himself. What if nobody plays with him? What if everyone laughs at him? Brock doesn’t feel like a superhero, but...what if he can save the day and find a way past worried all by himself? This engaging story speaks to kids’ emerging emotional intelligence skills and helps them learn to manage worry.

Author: Charles Barkley
Publisher: Penguin
ISBN: 1101217405
Category : Political Science
Languages : en
Pages : 271

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Book Description
In this controversial national bestseller, former NBA star and author of I May Be Wrong But I Doubt It Charles Barkley takes on the major issue of our time. Who's Afraid of a Large Black Man is a series of charged, in-your-face conversations about race with some of America's most prominent figures, including Bill Clinton, Barack Obama, Jesse Jackson, Samuel L. Jackson, Morgan Freeman, Ice Cube, Marian Wright Edelman, Tiger Woods, Peter Guber, and Robert Johnson.

Author: Robert B. Parker
Publisher: Dell
ISBN: 030756956X
Category : Fiction
Languages : en
Pages : 210

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Book Description
New York Times bestselling author of the Spenser series of crime thrillers—Book 1 in the series “The toughest, funniest, wisest, private eye in the field these days.”—Houston Chronicle Spenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surpised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up marked “D”—for dead.

Author: Kim Lorenz
Publisher: Made For Success Publishing
ISBN: 1641464313
Category : Business & Economics
Languages : en
Pages : 279

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Book Description
"Timeless tips on business success. A must-read for entrepreneurial-minded executives." —HOWARD BEHAR, President of Starbucks (retired) What is it that makes someone a success in business? What drives an individual to create success? Is it being hit by a “lucky stick” or is it something else? Lorenz started from nothing, a common theme, but founded two companies, ran them successfully and sold them to Fortune 500’s. Through thought-provoking, insightful and engaging stories with real world examples Lorenz provides intuitive practical advice on the fundamentals of life success: seek and seize the opportunities in front of you. Your eyes will be opened to new possibilities at every turn of the page. Your next decision could dictate the trajectory you take. How you spend your time, and the decisions you make all matter. You will enjoy learning how to see business and life differently, the opportunities that so many others fail to see. Luck is when preparation meets opportunity. Tireless is a testimony to those who strive to seek opportunity. It is a must-read for everyone that is determined to win.

Author: William F. Arens
Publisher: McGraw-Hill Companies
ISBN: 9780073135694
Category : Advertising
Languages : en
Pages : 0

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Book Description
Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....

Author: Constantino Stavros
Publisher: Routledge
ISBN: 9781032176727
Category :
Languages : en
Pages : 104

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Book Description
For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.