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Author: Jonathan Tulloch Publisher: Random House UK ISBN: Category : Fiction Languages : en Pages : 268
Book Description
Sewell and Gerry have only one purpose in life as well as one thing in common, they each need to get a season ticket to see Newcastle United, and for that they need money. Lots of money. This is the story of how they go about getting it.
Author: Jonathan Tulloch Publisher: Random House UK ISBN: Category : Fiction Languages : en Pages : 268
Book Description
Sewell and Gerry have only one purpose in life as well as one thing in common, they each need to get a season ticket to see Newcastle United, and for that they need money. Lots of money. This is the story of how they go about getting it.
Author: Mark Dodds Publisher: Routledge ISBN: 1317486528 Category : Business & Economics Languages : en Pages : 541
Book Description
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
Author: Publisher: ISBN: Category : Languages : en Pages : 80
Book Description
Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author: Office of The Federal Register Publisher: IntraWEB, LLC and Claitor's Law Publishing ISBN: 1640241086 Category : Law Languages : en Pages : 1246
Author: Bernard J. Mullin Publisher: Human Kinetics ISBN: 1492584347 Category : Business & Economics Languages : en Pages : 504
Book Description
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Author: Lopiano, Donna Publisher: Human Kinetics ISBN: 0736082816 Category : Business & Economics Languages : en Pages : 474
Book Description
Athletic Director’s Desk Reference is the most authoritative and comprehensive resource available for collegiate athletic administrators. This book and web resource guide program administrators in navigating their increasingly complex roles in athletic programs of any size.
Author: Jonathan Tulloch
Author: Jonathan Tulloch
Author: Chad Reynolds
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Author: United States. Internal Revenue Service
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Author: Mark Dodds
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Author: Office of The Federal Register
Author: Bernard J. Mullin
Author: Lopiano, Donna