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Author: Ned L. Fielden Publisher: ISBN: Category : Computers Languages : en Pages : 124
Book Description
Explaining how search engines work and how they locate and display information, this introductory guide gives information on where and how to do research on the Internet, provides information about specific directories, describes the features of specificsearch engines, and offers further insights.
Author: Ned L. Fielden Publisher: ISBN: Category : Computers Languages : en Pages : 124
Book Description
Explaining how search engines work and how they locate and display information, this introductory guide gives information on where and how to do research on the Internet, provides information about specific directories, describes the features of specificsearch engines, and offers further insights.
Author: Randolph Hock Publisher: Information Today, Inc. ISBN: 9780910965767 Category : Computers Languages : en Pages : 364
Book Description
A guide to effectively searching the Internet covers such topics as search engines, directories, newsgroups, image resources, and reference resources.
Author: Boris Mordkovich Publisher: Lulu.com ISBN: 1411628179 Category : Business & Economics Languages : en Pages : 204
Book Description
You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.
Author: Michael Miller Publisher: Penguin ISBN: 9781592578351 Category : Computers Languages : en Pages : 356
Book Description
Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Author: Gerald J. Alred Publisher: Macmillan ISBN: 1250004411 Category : Language Arts & Disciplines Languages : en Pages : 677
Book Description
Combining guidance for writing over 40 typers of professional documents with thorough coverage of grammar, usage, and style, the Handbook of Technical Writing functions as both a writer's handbook and a complete guide to technical communication. It provides quick access to hundreds of topics and scores of sample documents and visuals. [publisher's note]
Author: Renée Register Publisher: DataCurate ISBN: 0985828897 Category : Language Arts & Disciplines Languages : en Pages : 143
Book Description
For book publishers large and small: the #1 guide to creating and distributing metadata for maximum sales. The Metadata Handbook shows how metadata works, enhancing findability, discoverability, and, of course, book sales. It introduces industry standards (think ONIX!) and best practices, and outlines the essential components for successful metadata creation and distribution. This handbook is a must for every publisher, both for print books and for ebooks. The new second edition is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.
Author: Adam Greco Publisher: Pearson Education ISBN: 0133089312 Category : Business & Economics Languages : en Pages : 587
Book Description
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Author: Munindar P. Singh Publisher: CRC Press ISBN: 0203507223 Category : Computers Languages : en Pages : 1139
Book Description
The Practical Handbook of Internet Computing analyzes a broad array of technologies and concerns related to the Internet, including corporate intranets. Fresh and insightful articles by recognized experts address the key challenges facing Internet users, designers, integrators, and policymakers. In addition to discussing major applications, it also
Author: Michael M. Wagner Publisher: Elsevier ISBN: 0080459994 Category : Science Languages : en Pages : 621
Book Description
Provides a coherent and comprehensive account of the theory and practice of real-time human disease outbreak detection, explicitly recognizing the revolution in practices of infection control and public health surveillance. - Reviews the current mathematical, statistical, and computer science systems for early detection of disease outbreaks - Provides extensive coverage of existing surveillance data - Discusses experimental methods for data measurement and evaluation - Addresses engineering and practical implementation of effective early detection systems - Includes real case studies
Author: Ned L. Fielden
Author: Ned L. Fielden
Author: Randolph Hock
Author: Boris Mordkovich
Author: Michael Miller
Author: Jansen, Bernard J.
Author: Gerald J. Alred
Author: Renée Register
Author: Adam Greco
Author: Munindar P. Singh
Author: Michael M. Wagner