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Author: Hany ANIS Publisher: ISBN: 9781792795800 Category : Languages : en Pages : 65
Book Description
Chapter 1 - What Is Search Engine Optimization?Search Engine Optimization (SEO) is used in all aspects of web marketing. You need tounderstand as much as you can about how SEO works in order to get the propermarketing of your website online.When you use SEO in all of your content - both text and visual, you can draw moretraffic to your site. In order to understand how to use SEO, you need to know whypeople use this type of marketing and rely on it so heavily in order to get the desiredtraffic to their website. SEO is what gets a website noticed in the search engines.So what exactly is SEO? This sets up your text, photos and videos so that they are easyto find when someone is searching for them using the various search engines online.While it is often said that Google relies more on SEO content than Yahoo, which reliesmore on link building, the truth of the matter is that in order for a website to bediscovered online, it must come up in the search engine.For example, if you have a website that sells cooking appliances, you will want to makesure that you structure your site so that others who may be looking for the products yousell will be able to find it online. Those who are looking online for what you have to sellmay do it in a number of different ways, although the easiest way for someone to findsomething online is to use the search engines. Most of the traffic to your website willcome from search engine optimization.You need to know which keywords will work for your website. These are the words orphrases that people will put into the search engine bars to receive the search engineresults pages. Many people today are putting in longer phrases into the search engines tonarrow down their search.There are tools that the website owner can use to investigate the best keywords for theirwebsite, based on what they sell and what words potential customers are likely to pluginto the search bars that will lead them to the site. In order to succeed at this, a websiteowner must not only know the concept of SEO, but also much about the target market,which is those who are most likely to purchase the products on the website.If you are just starting out your website, or if you have a website up and running already,you need to know how to use search engine optimization in all facets of your marketing.While there are other ways to market your website and products without using SEO, thefact of the matter is that 60 percent of all traffic on websites comes from those who foundthe website in the search engines. These people are seeking out what you have to offerand are finding you online as long as you are accessible.Once your site is search engine optimized, you can expect to get more traffic to your sitefrom the search engines. People who may be interested in your site will find it easier ifyour website is search engine optimized. Most people use the search engines to find what
Author: Hany ANIS Publisher: ISBN: 9781792795800 Category : Languages : en Pages : 65
Book Description
Chapter 1 - What Is Search Engine Optimization?Search Engine Optimization (SEO) is used in all aspects of web marketing. You need tounderstand as much as you can about how SEO works in order to get the propermarketing of your website online.When you use SEO in all of your content - both text and visual, you can draw moretraffic to your site. In order to understand how to use SEO, you need to know whypeople use this type of marketing and rely on it so heavily in order to get the desiredtraffic to their website. SEO is what gets a website noticed in the search engines.So what exactly is SEO? This sets up your text, photos and videos so that they are easyto find when someone is searching for them using the various search engines online.While it is often said that Google relies more on SEO content than Yahoo, which reliesmore on link building, the truth of the matter is that in order for a website to bediscovered online, it must come up in the search engine.For example, if you have a website that sells cooking appliances, you will want to makesure that you structure your site so that others who may be looking for the products yousell will be able to find it online. Those who are looking online for what you have to sellmay do it in a number of different ways, although the easiest way for someone to findsomething online is to use the search engines. Most of the traffic to your website willcome from search engine optimization.You need to know which keywords will work for your website. These are the words orphrases that people will put into the search engine bars to receive the search engineresults pages. Many people today are putting in longer phrases into the search engines tonarrow down their search.There are tools that the website owner can use to investigate the best keywords for theirwebsite, based on what they sell and what words potential customers are likely to pluginto the search bars that will lead them to the site. In order to succeed at this, a websiteowner must not only know the concept of SEO, but also much about the target market,which is those who are most likely to purchase the products on the website.If you are just starting out your website, or if you have a website up and running already,you need to know how to use search engine optimization in all facets of your marketing.While there are other ways to market your website and products without using SEO, thefact of the matter is that 60 percent of all traffic on websites comes from those who foundthe website in the search engines. These people are seeking out what you have to offerand are finding you online as long as you are accessible.Once your site is search engine optimized, you can expect to get more traffic to your sitefrom the search engines. People who may be interested in your site will find it easier ifyour website is search engine optimized. Most people use the search engines to find what
Author: Steven Lee Publisher: Steven Lee ISBN: 9781802310436 Category : Languages : en Pages : 0
Book Description
★ 55% Discount for Bookstores! Now at $27.95 instead of 36.95! ★ If You Want to Increase High-Quality Traffic to Your Website With Search Engine Optimization This Book is for You. Your Customers Will Never Stop to Use This Awesome Book. Trying to get the site listed optimally on Google or other engines must be the priority for any business, and SEO is one of the important ways to generate and direct traffic to a particular site. This should be part of any online business growth strategy that seeks the highest success. This Guide Will Help You to Avoid Costly Trial and Error Mistakes by Learning Directly from SEO Experts Who Tell You How it is Done. You will find: The basics of SEO Research keywords: how it really works Things and mistakes to avoid How to create easily a fresh content ...and much more! With this book you're going to learn the basics all about SEO and the easy way to benefit from it. Buy it NOW and let your customers get addicted to this amazing book!
Author: Dave Amerland Publisher: Pearson Education ISBN: 0789751348 Category : Business & Economics Languages : en Pages : 240
Book Description
Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html
Author: Evan Bailyn Publisher: Que Publishing ISBN: 0132678683 Category : Business & Economics Languages : en Pages : 355
Book Description
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search
Author: Feras Alhlou Publisher: John Wiley & Sons ISBN: 1119144019 Category : Business & Economics Languages : en Pages : 624
Book Description
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522531645 Category : Computers Languages : en Pages : 387
Book Description
In the digital era, the Internet has evolved into a ubiquitous aspect of modern society. With the prominence of the Dark Web, understanding the components of the Internet and its available content has become increasingly imperative. The Dark Web: Breakthroughs in Research and Practice is an innovative reference source for the latest scholarly material on the capabilities, trends, and developments surrounding the secrecy of the Dark Web. Highlighting a broad range of perspectives on topics such as cyber crime, online behavior, and hacking, this book is an ideal resource for researchers, academics, graduate students, and professionals interested in the Dark Web.
Author: David Vass Publisher: iUniverse ISBN: 0595493599 Category : Business & Economics Languages : en Pages : 104
Book Description
Inside this book you will discover techniques that allow network marketers to build massive downlines in one year which would otherwise take 10 years. Anyone who desires to understand true marketing principles and how to apply them to your MLM business should read this book. The old tactics of nagging your family and friends are gone . welcome to the new and refreshing way of growing your business!
Author: Melanie Mitchell Publisher: FT Press ISBN: 0133088219 Category : Business & Economics Languages : en Pages : 136
Book Description
Use Cutting-Edge Search Engine Optimization Techniques to Drive Breakthrough Results! In three new short e-books, Melanie Mitchell takes you to the cutting edge of search engine optimization (SEO), demonstrating how to use powerful new techniques to achieve unprecedented results! In SEO & PPC: Better Together, Mitchell transcends the debate between SEO and pay-per-click, showing how to use them both together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers than ever before and use data from both to improve the performance of each. Next, How to Make SEO Work for You completely demystifies SEO, showing you how to grab value from “low hanging fruit” and start optimizing everything from pages, text, and keywords to images–even your page’s underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic; measure everything from the quality of visitor engagement to sales conversions; structure sites that are friendlier to both searchers and search engines; earn the honest links that search algorithms love; and much more. Finally, in Unleash the Power of Paid Search, Mitchell brings together the processes, knowledge, and tools you need to build and manage exceptionally successful paid search campaigns. Mitchell guides you through the entire process of building and executing a winning campaign: defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. These eBooks draw on Mitchell’s immense “in-the -trenches” experience to illuminate concepts, terminology, and best practices you need now, whether you’re “doing it yourself” or working with specialists.
Author: Jennifer Grappone Publisher: John Wiley & Sons ISBN: 0470902590 Category : Computers Languages : en Pages : 432
Book Description
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522539301 Category : Social Science Languages : en Pages : 550
Book Description
In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.
Author: Hany ANIS
Author: Hany ANIS
Author: Steven Lee
Author: Dave Amerland
Author: Evan Bailyn
Author: Feras Alhlou
Author: Management Association, Information Resources
Author: David Vass
Author: Melanie Mitchell
Author: Jennifer Grappone
Author: Management Association, Information Resources