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Author: Rob Garner Publisher: John Wiley & Sons ISBN: 1118283414 Category : Business & Economics Languages : en Pages : 410
Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Author: Rob Garner Publisher: John Wiley & Sons ISBN: 1118283414 Category : Business & Economics Languages : en Pages : 410
Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Author: Ron Jones Publisher: John Wiley & Sons ISBN: 1118216911 Category : Business & Economics Languages : en Pages : 357
Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Gary Scott Smith Publisher: Lexington Books ISBN: 9780739101964 Category : History Languages : en Pages : 656
Book Description
In their studies of social Christianity, scholars of American religion have devoted critical attention to a group of theologically liberal pastors, primarily in the Northeast. Gary Scott Smith attempts to paint a more complete picture of the movement. Smith's ambitious and thorough study amply demonstrates how social Christianity--which included blacks, women, Southerners, and Westerners--worked to solve industrial, political, and urban problems; reduce racial discrimination; increase the status of women; curb drunkenness and prostitution; strengthen the family; upgrade public schools; and raise the quality of public health. In his analysis of the available scholarship and case studies of individuals, organizations, and campaigns central to the movement, Smith makes a convincing case that social Christianity was the most widespread, long-lasting, and influential religious social reform movement in American history.
Author: Özgür Ulusoy Publisher: Springer ISBN: 3319143794 Category : Computers Languages : en Pages : 294
Book Description
This edited volume offers a clear in-depth overview of research covering a variety of issues in social search and recommendation systems. Within the broader context of social network analysis it focuses on important and up-coming topics such as real-time event data collection, frequent-sharing pattern mining, improvement of computer-mediated communication, social tagging information, search system personalization, new detection mechanisms for the identification of online user groups, and many more. The twelve contributed chapters are extended versions of conference papers as well as completely new invited chapters in the field of social search and recommendation systems. This first-of-its kind survey of current methods will be of interest to researchers from both academia and industry working in the field of social networks.
Author: Paul C. Light Publisher: Rowman & Littlefield ISBN: 0815701594 Category : Business & Economics Languages : en Pages : 313
Book Description
Research on social entrepreneurship is finally catching up to its rapidly growing potential. In The Search for Social Entrepreneurship, Paul Light explores this surge of interest to establish the state of knowledge on this growing phenomenon and suggest directions for future research. Light begins by outlining the debate on how to define social entrepreneurship, a concept often cited and lauded but not necessarily understood. A very elemental definition would note that it involves individuals, groups, networks, or organizations seeking sustainable change via new ideas on how governments, nonprofits, and businesses can address significant social problems. That leaves plenty of gaps, however, and without adequate agreement on what the term means, we cannot measure it effectively. The unsatisfying results are apple-to-orange comparisons that make replication and further research difficult. The subsequent section examines the four main components of social entrepreneurship: ideas, opportunities, organizations, and the entrepreneurs themselves. The copious information available about each has yet to be mined for lessons on making social entrepreneurship a success. The third section draws on Light's original survey research on 131 high-performing nonprofits, exploring how they differ across the four key components. The fourth and final section offers recommendations for future action and research in this burgeoning field.
Author: Judith F. Stone Publisher: SUNY Press ISBN: 9780887060229 Category : Law Languages : en Pages : 282
Book Description
During the last one hundred years, programmatic social reform legislation has increasingly been accepted as an essential economic, social and political component of advanced capitalist nations. The Search for Social Peace investigates the reform movement in France--from its origins in the 1890s until the First World War--and details the struggle to end class conflict and achieve social peace. Who the reformers were, what they argued and how successful they were in fulfilling their promises are among the questions answered in The Search for Social Peace. Facing the pressures of an industrializing economy and the rise of an active, enfranchised working class, French reformers coalesced into a parliamentary force which, by 1910, could claim passage of a number of major reform laws. Judith Stone examines the results of this reform effort and demonstrates why legislation failed to alter deeply entrenched patterns in labor relations. Her study deepens our understanding of the social and political stalemate during the Third Republic. Social legislation, its cost and impact on the labor market and labor relations, is again the subject of intense debate. The current political climate makes all the more relevant the earlier reform effort, its supporters, their goals, their opponents--all of which are covered in this lucid work.
Author: Aleksej Heinze Publisher: Taylor & Francis ISBN: 1317422120 Category : Business & Economics Languages : en Pages : 346
Book Description
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Author: Charles D. Smith Publisher: SUNY Press ISBN: 9780873957106 Category : History Languages : en Pages : 272
Book Description
Examines the cultural and intellectual history of modern Egypt through 1952, as well as the intellectual evolution of Muhammad Husayn Haykal.
Author: Alan Glazier Publisher: AuthorHouse ISBN: 1456738933 Category : Business & Economics Languages : en Pages : 238
Book Description
The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation". When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. "Searchial" is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a "searchial" media campaign. It demonstrates the added value of practicing "searchial media" instead of just "social media". Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term "Searchial" reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.
Author: Rob Garner
Author: Rob Garner
Author: Ron Jones
Author: Gary Scott Smith
Author: Özgür Ulusoy
Author: Paul C. Light
Author: Judith F. Stone
Author: Aleksej Heinze
Author: Charles D. Smith
Author: Alan Glazier
Author: Francesca Miller