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Marketing for Scientists

Marketing for Scientists PDF Author: Marc J. Kuchner
Publisher: Island Press
ISBN: 1610911733
Category : Science
Languages : en
Pages : 248

Book Description
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Marketing for Scientists

Marketing for Scientists PDF Author: Marc J. Kuchner
Publisher: Island Press
ISBN: 1610911733
Category : Science
Languages : en
Pages : 248

Book Description
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Understanding How We Learn

Understanding How We Learn PDF Author: Yana Weinstein
Publisher: Routledge
ISBN: 1351358049
Category : Education
Languages : en
Pages : 238

Book Description
Educational practice does not, for the most part, rely on research findings. Instead, there’s a preference for relying on our intuitions about what’s best for learning. But relying on intuition may be a bad idea for teachers and learners alike. This accessible guide helps teachers to integrate effective, research-backed strategies for learning into their classroom practice. The book explores exactly what constitutes good evidence for effective learning and teaching strategies, how to make evidence-based judgments instead of relying on intuition, and how to apply findings from cognitive psychology directly to the classroom. Including real-life examples and case studies, FAQs, and a wealth of engaging illustrations to explain complex concepts and emphasize key points, the book is divided into four parts: Evidence-based education and the science of learning Basics of human cognitive processes Strategies for effective learning Tips for students, teachers, and parents. Written by "The Learning Scientists" and fully illustrated by Oliver Caviglioli, Understanding How We Learn is a rejuvenating and fresh examination of cognitive psychology's application to education. This is an essential read for all teachers and educational practitioners, designed to convey the concepts of research to the reality of a teacher's classroom.

Persuading Scientists

Persuading Scientists PDF Author: Hamid Ghanadan
Publisher: Rockbench Publishing
ISBN: 9781605440125
Category : Marketing
Languages : en
Pages : 140

Book Description


Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 48

Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Catalytic Experiences

Catalytic Experiences PDF Author: Hamid Ghanadan
Publisher:
ISBN: 9780997523706
Category :
Languages : en
Pages :

Book Description


The First Scientists

The First Scientists PDF Author: Corey Tutt
Publisher: Hardie Grant Publishing
ISBN: 1743588445
Category : Juvenile Nonfiction
Languages : en
Pages : 103

Book Description
WINNER OF THE 2023 NSW PREMIER'S LITERARY AWARDS ‘PATRICIA WRIGHTSON PRIZE FOR CHILDREN'S LITERATURE’ SHORTLISTED FOR THE 2023 PREMIER'S LITERARY AWARDS ‘INDIGENOUS WRITERS' PRIZE’ WINNER OF THE 2022 ABIA ‘BOOK OF THE YEAR FOR YOUNGER CHILDREN’ SHORTLISTED FOR THE 2022 CBCA 'EVE POWNALL' AWARD SHORTLISTED FOR THE 2022 QUEENSLAND LITERARY AWARDS 'CHILDREN'S BOOK AWARD' The First Scientists is the highly anticipated, illustrated science book from Corey Tutt of DeadlyScience. With kids aged 7 to 12 years in mind, this book will nourish readers’ love of science and develop their respect for Indigenous knowledge at the same time. Have you ever wondered what the stars can tell us? Did you know the seasons can be predicted just by looking at subtle changes in nature? Maybe you have wondered about the origins of glue or if forensic science is possible without a crime scene investigation. Australia's First peoples have the longest continuing culture on Earth and their innovation will amaze you as you leaf through the pages of this book, learning fascinating facts and discovering the answers to life's questions. In consultation with communities, Corey tells us of many deadly feats – from bush medicine to bush trackers – that are today considered 'science', and introduces us to many amazing scientists, both past and present. The breadth of ‘sciences’ is incredible with six main chapters covering astronomy, engineering, forensic science, chemistry, land management and ecology. The first scientists passed on the lessons of the land, sea and sky to the future scientists of today through stories, song and dance, and many of these lessons are now shared in this book. Vibrant illustrations by Blak Douglas bring the subjects to life, so you’ll never think about science as just people in lab coats ever again!

A Little Book for New Scientists

A Little Book for New Scientists PDF Author: Josh A. Reeves
Publisher: InterVarsity Press
ISBN: 0830851445
Category : Religion
Languages : en
Pages : 0

Book Description
Many young Christians interested in the sciences have felt torn between two options: remaining faithful to Christ or studying science. In this concise introduction, Josh Reeves and Steve Donaldson provide both advice and encouragement for Christians in the sciences to bridge the gap between science and Christian belief and practice.

Great Scientists

Great Scientists PDF Author: John Farndon
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477704124
Category : Juvenile Nonfiction
Languages : en
Pages : 131

Book Description
Science is an ever-growing, ever-changing field of study. Every principle, every discovery is built on top of a previous discovery. Great scientists have studied life, the environment, and the physical world trying to learn more about why things are the way they are. Readers gain insight to some of the greatest scientific minds history has to offer, from Archimedes to Stephen Hawking.

Citizen Scientists

Citizen Scientists PDF Author: Loree Griffin Burns
Publisher: Macmillan
ISBN: 0805095179
Category : Juvenile Nonfiction
Languages : en
Pages : 82

Book Description
Shows young readers how a citizen scientist learns about butterflies, birds, frogs, and ladybugs.

Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 32

Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.