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Author: William R. King Publisher: Routledge ISBN: 0429727194 Category : Social Science Languages : en Pages : 168
Book Description
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Author: William R. King Publisher: Routledge ISBN: 0429727194 Category : Social Science Languages : en Pages : 168
Book Description
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Author: United States. Dept. of the Army. Office of the Chief of Research and Development Publisher: ISBN: Category : Science Languages : en Pages : 68
Author: Goel Cohen Publisher: SAGE ISBN: 9780761997702 Category : Business & Economics Languages : en Pages : 340
Book Description
This book identifies the major factors responsible for effective transfer of information and human expertise from an advanced country or a multinational corporation to the developing world.
Author: Sifeng Liu Publisher: CRC Press ISBN: 1420087428 Category : Business & Economics Languages : en Pages : 324
Book Description
Constructive Suggestions for Efficiently Implementing Technology Transfer Theory of Science and Technology Transfer and Applications presents the mechanisms, features, effects, and modes of technology transfer. It addresses the measurement, cost, benefit, optimal allocation, and game theory of technology transfer, along with the dynamics of the tec
Author: Andre Heck Publisher: Springer Science & Business Media ISBN: 0306486032 Category : Science Languages : en Pages : 1102
Book Description
With about 200,000 entries, StarBriefs Plus represents the most comprehensive and accurately validated collection of abbreviations, acronyms, contractions and symbols within astronomy, related space sciences and other related fields. As such, this invaluable reference source (and its companion volume, StarGuides Plus) should be on the reference shelf of every library, organization or individual with any interest in these areas. Besides astronomy and associated space sciences, related fields such as aeronautics, aeronomy, astronautics, atmospheric sciences, chemistry, communications, computer sciences, data processing, education, electronics, engineering, energetics, environment, geodesy, geophysics, information handling, management, mathematics, meteorology, optics, physics, remote sensing, and so on, are also covered when justified. Terms in common use and/or of general interest have also been included where appropriate.
Author: Publisher: Springer Science & Business Media ISBN: 940114351X Category : Science Languages : en Pages : 805
Book Description
This compilation probably looks like one of the craziest things a human being could spend his or her time on. Yet nobody would wonder at someone taking a short walk every day - after twenty five years that person would have covered a surprisingly long distance. This is exactly the story behind this list, which appeared first as a few pages within the directory StarGuides (or whatever name it had at that time) and as a distinct sister publication since 1990. The idea behind this dictionary is to offer astronomers and related space scientists practical assistance in decoding the numerous abbreviations, acronyms, contractions and symbols which they might encounter in all aspects of the vast range of their professional activities, including traveling. Perhaps it is a bit paradoxical, but if scientists quickly grasp the meaning of an acronym solely in their own specific discipline, they will probably encounter more difficulties when dealing with adjacent fields. It is for this purpose that this dictionary might be most often used. Scientists might also refer to this compilation in order to avoid identifying a project by an acronym which already has too many meanings or confused definitions.
Author: William R. King
Author: William R. King
Author: 
Author: United States. Dept. of the Army. Office of the Chief of Research and Development
Author: Goel Cohen
Author: Sifeng Liu
Author: Andre Heck
Author: Dale L. Vincent
Author: 
Author: United States
Author: