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Author: Michael Moss Publisher: Signal ISBN: 0771057091 Category : Business & Economics Languages : en Pages : 461
Book Description
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Author: Michael Moss Publisher: Signal ISBN: 0771057091 Category : Business & Economics Languages : en Pages : 461
Book Description
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Author: Corcoran Gallery of Art Publisher: Lucia Marquand ISBN: 9781555953614 Category : Painting Languages : en Pages : 0
Book Description
This authoritative catalogue of the Corcoran Gallery of Art's renowned collection of pre-1945 American paintings will greatly enhance scholarly and public understanding of one of the finest and most important collections of historic American art in the world. Composed of more than 600 objects dating from 1740 to 1945.
Author: Linda Weintraub Publisher: Univ of California Press ISBN: 0520273613 Category : Art Languages : en Pages : 380
Book Description
This title documents the burgeoning eco art movement from A to Z, presenting a panorama of artistic responses to environmental concerns, from Ant Farms anti-consumer antics in the 1970s to Marina Zurkows 2007 animation that anticipates the havoc wreaked upon the planet by global warming.
Author: John Kenrick Publisher: Bloomsbury Publishing ISBN: 1474267017 Category : Performing Arts Languages : en Pages : 349
Book Description
Musical Theatre: A History is a new revised edition of a proven core text for college and secondary school students – and an insightful and accessible celebration of twenty-five centuries of great theatrical entertainment. As an educator with extensive experience in professional theatre production, author John Kenrick approaches the subject with a unique appreciation of musicals as both an art form and a business. Using anecdotes, biographical profiles, clear definitions, sample scenes and select illustrations, Kenrick focuses on landmark musicals, and on the extraordinary talents and business innovators who have helped musical theatre evolve from its roots in the dramas of ancient Athens all the way to the latest hits on Broadway and London's West End. Key improvements to the second edition: · A new foreword by Oscar Hammerstein III, a critically acclaimed historian and member of a family with deep ties to the musical theatre, is included · The 28 chapters are reformatted for the typical 14 week, 28 session academic course, as well as for a two semester, once-weekly format, making it easy for educators to plan a syllabus and reading assignments. · To make the book more interactive, each chapter includes suggested listening and reading lists, designed to help readers step beyond the printed page to experience great musicals and performers for themselves. A comprehensive guide to musical theatre as an international phenomenon, Musical Theatre: A History is an ideal textbook for university and secondary school students.
Author: Publisher: Federal Bureau of Investigation ISBN: Category : History Languages : en Pages : 134
Book Description
Traces the FBI's journey from fledgling startup to one of the most respected names in national security, taking you on a walk through the seven key chapters in Bureau history. It features overviews of more than 40 famous cases and an extensive collection of photographs.
Author: Michael Moss Publisher: Random House ISBN: 0812997301 Category : Business & Economics Languages : en Pages : 278
Book Description
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Author: Hans Jenny Publisher: Springer Science & Business Media ISBN: 1461261120 Category : Technology & Engineering Languages : en Pages : 392
Book Description
change is simply described by the rate of income and rate of loss. Our home's energy budget, our firm's inventory, our nation's debt, and humanity's numbers all have accounts that change at rates that are equal to the inputs minus the outputs. Jenny's "system view" of the soil was carried into the fertile fields of Midwestern American prairies from the laboratories of Switzerland in the late 1920s. Jenny's rate equations provided the other paradigm or world view that, I recall, brought us to the threshold of systems ecology as it later evolved in the second half of the twentieth century. As if world renown in the specialties of pedology and soil chemistry were not enough for one lifetime, excerpts below remind us that Hans Jenny has also been a perceptive outdoor field ecologist since his early Alpine expeditions with Braun Blanquet in the mid 1920s. Jenny's ecosystem studies in the pygmy forest, a further classic example of a soil-plant system "run down" over hundreds of thousands of years since its origin, continue to occupy some of the vigorous retirement time near his farm in Mendocino County. But each specific, quantitative case study, and each research area conserved (with additional hard work) for further study by future generations, fits into Jenny's coherent world view. It is that view, and its legacies of discovery and of tangible landscape preserves, which we are privileged to share with their originator in this volume.
Author: Alina Wheeler Publisher: John Wiley & Sons ISBN: 1118418743 Category : Design Languages : en Pages : 338
Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Michael Moss
Author: Michael Moss
Author: Corcoran Gallery of Art
Author: Linda Weintraub
Author: John Kenrick
Author: 
Author: Charles Wareing Endell Bardsley
Author: Michael Moss
Author: Hans Jenny
Author: Mildred Stapley Byne
Author: Alina Wheeler