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Author: Ehsan Zarei Publisher: Lulu.com ISBN: 1291727078 Category : Business & Economics Languages : en Pages : 174
Book Description
Are you looking for a complete guide to salon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your salon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your salon marketing to the next level.
Author: Ehsan Zarei Publisher: Lulu.com ISBN: 1291727078 Category : Business & Economics Languages : en Pages : 174
Book Description
Are you looking for a complete guide to salon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your salon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your salon marketing to the next level.
Author: Bijan Yousef-Zadeh Publisher: How To Books ISBN: 1848033745 Category : Business & Economics Languages : en Pages : 241
Book Description
This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon Contents: Acknowledgements; Preface; 1. Starting out in the beauty industry; 2. The Salon; 3. Salon management; 4. Qualificaitons, training and skills; 5. Staff and employment; 6. Clients and treatments; 7. Selecting products, equipment and furniture; 8. Business management; 9. Finance, money and accounts; 10. Marketing, advertising and promotion; 11. Formula for success; Index.
Author: Linda L. Chappo Publisher: ISBN: 9780982327951 Category : Business & Economics Languages : en Pages : 312
Book Description
Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals
Author: Robert Oppenheim Publisher: Milady Publishing Company ISBN: 9781562533588 Category : Beauty shops Languages : en Pages : 0
Book Description
This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients
Author: Linda L Chappo Publisher: ISBN: 9780982327944 Category : Languages : en Pages : 216
Book Description
Are you worried about your marketing and how to create a cost effective buzz around your salon services, products or brand? Do you lie awake at night stressing out about how to become more profitable? Beginners and seasoned salon owners will learn marketing and social media skills to get your business noticed! Don't be DOA in your community. Take important steps to hack your way to the top!In this new marketing book by salon veteran, Linda L. Chappo, she shares the marketing and promotional ideas she used for 20+ years. It's for the new start up or the stagnated salon, day spa or service business that needs to create a buzz around their services, products or brand. The customer's needs and how to reach him or her is the driving force behind this comprehensive look at traditional and social media outlets to get more exposure and sales.You'll Learn: How to find influencers and pitch them to work for youWhat your customers really expect from youUse internet marketing and social media strategiesWhen and how to tell your story and why it's importantHow to get a business and social media education for FREE!Why video marketing is jet fuel for your brandHow these 250+ growth hacks can help you for years to com
Author: Caroline Sanderson Publisher: ISBN: Category : Languages : en Pages : 182
Book Description
"After reading just one chapter, I've gone straight into the salon and made some tweaks. This book has really helped me to refocus and reinforced the benefits of a positive mindset." Karine Jackson, London Hairdresser of the Year 2007, President of the Fellowship for British Hairdressing 2017-2019"I, personally, am a big believer in the idea that you can hold yourself back by your own narrative. Caroline explores this concept extensively with some great ideas on how you can challenge and change that." Jack Howard, award-winning Global Colour Educator and Podcast HostWritten for salon owners struggling to find a way to step off the salon floor and put more energy into growing and building a profitable business, The Salon Jedi contains the industry secrets and success strategies usually reserved exclusively for award-winning salon owner and author, Caroline Sanderson's elite training academy. Now, for the first time ever, Caroline is making that information available to all who need it. Providing practical and actionable steps to help you achieve the same results that Caroline and so many of her students have, this book teaches:MINDSET and why this is the foundation of any strong businessMARKETING and how to use it effectively to grow your businessMANAGEMENT, including how recruit and train an effective team AND increase salesMAINTENANCE, which is essential if you want to experience lasting success. Endorsed by some of the biggest names in business, Caroline Sanderson has created a multi-award winning salon and international training academy for salon owners by following what she shares. Her personal story and success demonstrate what is possible. She holds nothing back, even disclosing her own figures and her personal story from single motherhood and struggling to 7-figure business success, so you can see the exact path she followed and create your own fulfilling future. Believe in what you're capable of and take the first steps towards building a more successful salon business.
Author: Appointment Book Designs Publisher: Createspace Independent Publishing Platform ISBN: 9781983446931 Category : Languages : en Pages : 122
Book Description
Spa Appointment Book. Keep all of your business appointments organized with the 120 page softcover appointment book. Floral print cover. Interior details include: - Large 8"x10" size - Each page has 2 columns for client names - Approximately 6 months of pages (business days) - Each day is broken down from 8:00AM to 7:00PM in half-hour increments - Book is printed on thick (55 lb), pure white, acid-free paper
Author: Dan Lok Publisher: Advantage Media Group ISBN: 9781599322704 Category : Business & Economics Languages : en Pages : 0
Book Description
Foreword by Jay Conrad Levinson, The Father Of Guerilla Marketing, 21 million copies sold worldwide - Have you lost the passion, the drive and the fire you once had for your business? - Are you tired of riding the financial roller coaster, where sometimes your appointment book is overflowing with a waiting list and sometimes it's empty as a desert? - Are you hitting the "glass ceiling" of success that virtually every salon or spa owner hits - where income peaks, plateaus, and eventually goes down? - Is your salon/spa business sucking the life out of you? Physically draining and preventing you from having a normal life, such as family get-togethers, time with your friends, your children's sports day, dance performances, and so on. - Are you sick and tired of wasting money on advertising that doesn't get you new clients? - Are you looking to expand to a bigger space or add another location but you are afraid to make the move? - Are you sick of struggling, taking all the risks and putting in "sweat equity" that you're about ready to throw in the towel and get a "regular job" with regular work schedule and regular pay? - Do you want to continue running your salon/spa and have a great "lifestyle" with plenty of money to pay your bills, your mortgage, your car loan and to build a nest egg of cash while having the freedom to work less and when you want? If you answered "YES " to one or more (maybe all) of these questions, then Lies Salon Owners Believe is the book for you. In this book, Dan Lok and DJ Richoux shatter the seven lies that are holding your business back. Next, they reveal the truth behind why most salon businesses don't work - and what to do about it. They also share with you strategies and techniques you can utilize to increase your odds of success. Now is the time to take control of your destiny and to take action. Use the strategies in this book to achieve the life you've always wanted. Now is the first time that you have a chance to stop hoping for a better life and start creating it.
Author: Jaida n'ha Sandra Publisher: New Society Pub ISBN: 9780865714441 Category : Education Languages : en Pages : 221
Book Description
From the ancient Greek symposia to Gertrude Stein's famous Paris gatherings, salons have always been the incubators of provocative - at times even dangerous - ideas: the frontiers of cultural change. People who might elsewhere have been socially ostracized were included in salons, welcomed for their wit, intelligence, charm, and insight. And passionate conversation often led to passionate action.In 1991 Utne Reader launched a salon renaissance all over North America when it featured a cover story on salons. The response to the article was staggering, leading Utne to organize a National Salon Association that quickly drew over 20,000 members. Conceived and written by the folks at Utne, Salons is the quintessential authority on the subject, demonstrating that joining or starting your own salon is just a living room away.Salons offers a fascinating history of the salon and supplies all the tools readers need to join or start a group of their own. Classic salon-keepers like Julie deLespinasse, Mabel Dodge, and Gertrude Stein offer models for modern salons. Variations on the salon theme are explored, from studious book clubs and book circles to creativity salons, and finally online saloning. Chapters are grouped under such categories as choosing a salon site, finding salon members, and selecting discussion topics. A closing chapter looks at salons as bedrocks for activism and institutions for keeping social consciousness alive for the long-haul.
Author: Ehsan Zarei
Author: Ehsan Zarei
Author: Allen R. D'Angelo
Author: Bijan Yousef-Zadeh
Author: Linda L. Chappo
Author: Robert Oppenheim
Author: Linda L Chappo
Author: Caroline Sanderson
Author: Appointment Book Designs
Author: Dan Lok
Author: Jaida n'ha Sandra