Author: Don E. SchultzPublisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Includes index
Sales Promotion Management
Author: Don E. SchultzPublisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Includes index
Handbook of Sales Promotion
Author: Stanley M. UlanoffPublisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 652
Book Description
Sales Promotion Program No-point and Low-point Foods for the Spring of 1944...
Author: United States. War Food AdministrationPublisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
Retailing in the 21st Century
Author: Manfred KrafftPublisher: Springer Science & Business Media
ISBN: 3540720030
Category : Business & Economics
Languages : en
Pages : 458
Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Sales Promotion Essentials
Author: Don E. SchultzPublisher: N T C Business Books
ISBN: 9780844233666
Category : Sales promotion
Languages : en
Pages : 197
Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Sales Promotion Methods
Author: George H. Andrews Engineering AssociatesPublisher:
ISBN:
Category : Sales promotion
Languages : en
Pages : 72
Book Description
Sales Promotion Essentials
Author: Don E. SchultzPublisher: NTC/Contemporary Publishing Company
ISBN: 9780844230672
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Sales Promotion Essentials
Author: Don E. SchultzPublisher: McGraw Hill Professional
ISBN: 9780844233550
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Informative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.
Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Russell A. Sandgren