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Author: Don E. Schultz Publisher: N T C Business Books ISBN: 9780844233666 Category : Sales promotion Languages : en Pages : 197
Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author: Don E. Schultz Publisher: N T C Business Books ISBN: 9780844233666 Category : Sales promotion Languages : en Pages : 197
Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author: Julian Cummins Publisher: Kogan Page Publishers ISBN: 9780749438647 Category : Business & Economics Languages : en Pages : 282
Book Description
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Author: Steve Ogden-Barnes Publisher: Business Expert Press ISBN: 163157048X Category : Business & Economics Languages : en Pages : 197
Book Description
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Author: Roddy Mullin Publisher: Kogan Page Publishers ISBN: 0749450215 Category : Business & Economics Languages : en Pages : 320
Book Description
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author: Don E. Schultz Publisher: McGraw Hill Professional ISBN: 9780844233550 Category : Business & Economics Languages : en Pages : 244
Book Description
Informative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.
Author: Tamara Brezen Block Publisher: ISBN: 9780850132557 Category : Databasemarkedsføring Languages : en Pages : 0
Book Description
"Sales Promotion Techniques" details the varied techniques or areas that typically fall under the banner of sales promotion. The lines of distinction among sales promotion, direct marketing, public relations, personal selling, advertising, and marketing are becoming increasingly blurred in this new age of "integrated" communications. Here, in one book, the more traditional sales promotion techniques -- such as sampling and sweepstakes -- are joined by topics of coop advertising, event marketing, database management, and corporate sales meetings and sales training. From this book, you will learn the basic techniques for each area, as well as insights into how to best implement the tactics. Learn how to: -- Accelerate the adoption of a new product with low-risk sampling. -- Increase the visual presence of your products, or introduce new products quickly with coupons. -- "Incentivize" your customers to purchase your product with premiums, refunds, promotion fulfillments, and sweepstakes. -- Increase the sales frequency of your product with continuity promotions. -- Increase the frequency of unplanned buying through point-of-purchase displays. -- Support your sales promotion program with direct response. -- Understand your buyers' habits and buying preferences with database management. -- Support your outside vendors with a coop advertising program.
Author: William A. Robinson Publisher: Lincolnwood, Ill. : NTC Business Books ISBN: 9780844231501 Category : Business & Economics Languages : en Pages : 196
Author: Don E. Schultz
Author: Don E. Schultz
Author: George H. Andrews Engineering Associates
Author: Robert C. Blattberg
Author: Julian Cummins
Author: Steve Ogden-Barnes
Author: Roddy Mullin
Author: Don E. Schultz
Author: Tamara Brezen Block
Author: William A. Robinson
Author: Alfred Gross