Author: Russell A. SandgrenPublisher:
ISBN:
Category :
Languages : en
Pages : 115
Book Description
Sales Promotion for Banks
Author: Russell A. SandgrenSales Promotion
Author: Roddy MullinPublisher: Kogan Page Publishers
ISBN: 0749450215
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Sales Promotion for Banks
Author: Russell A. SandgrenPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 115
Book Description
Marketing for Bankers
Author: Mary Ann PezzulloPublisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440
Book Description
Sales Promotion
Author: Julian CumminsPublisher: Kogan Page Publishers
ISBN: 0749460059
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Marketing Financial Services
Author: Mike WrightPublisher: Routledge
ISBN: 113638023X
Category : Business & Economics
Languages : en
Pages : 419
Book Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Marketing in Commercial Banks
Author: W. Ogden RossPublisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 176
Book Description
Marketing for the Bank Executive
Author: Leonard L. BerryPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 410
Book Description
Bank Marketing
Author: R. Eric ReidenbachPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
Status of Bank Marketing
Author: American Bankers Association. Marketing/Savings DivisionPublisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 136
Book Description