Author: Ronald S. BondPublisher:
ISBN:
Category : Drug traffic
Languages : en
Pages : 180
Book Description
Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets
Author: Ronald S. BondPublisher:
ISBN:
Category : Drug traffic
Languages : en
Pages : 180
Book Description
Economic Report [on] Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets
![Economic Report [on] Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets PDF](https://books.google.com/books/content/images/frontcover/DI4UWy-_J-oC?fife=w80-h100)
Author: Ronald S. BondPublisher:
ISBN:
Category : Drug traffic
Languages : en
Pages : 178
Book Description
Direct-to-consumer Advertising of Prescription Drugs
Author: United States. Congress. Senate. Special Committee on AgingPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 152
Book Description
Driving the Economy through Innovation and Entrepreneurship
Author: Department of Management Studies,Publisher: Springer Science & Business Media
ISBN: 8132207467
Category : Business & Economics
Languages : en
Pages : 865
Book Description
Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the International Conference on Technology Management-2012 during 18-20 July 2012.
USITC Publication
Author: Studies in Pharmaceutical Economics
Author: Mickey SmithPublisher: CRC Press
ISBN: 9780789000620
Category : Medical
Languages : en
Pages : 616
Book Description
Readers of Studies in Pharmaceutical Economics learn the value of economic research in forming health policy while they develop an understanding of the various factors that influence the cost of pharmaceutical care for patients, pharmacists, physicians, and manufacturers. Pharmaceutical economists, product managers, and policymakers learn different methods for controlling costs, patient compliance, therapeutic outcomes, and the effects of restrictions on prescription drugs on the use and cost of other health care services. Above all, readers will find this book provides them with the necessary `know-how’for survival in the dynamic and competitive health care marketplace. The chapters of Studies in Pharmaceutical Economics range in scope from editorials to technical papers on new research methods. Readers will find the following key topics covered: pricing strategies marketing implications policy issues methods for controlling utilization and cost multi-tier pricing and its effects on pharmacists and consumers analytical approaches to research This valuable guidebook to the conditions characterizing the growing field of pharmacoeconomics maps the effects of clinical pharmacy services on the lengths of hospital stays, on hospital admissions, on adverse reactions, and on physician’s methods and habits of prescription. It also provides readers with practical policy applications and means for assessing trends in the market. These include the effects of extending Medicare coverage to outpatient prescription drugs and a technique for incorporating severity-of-illness measures into analysis of the cost-effectiveness of treatment. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators (medical, HMOs, in service companies) can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs.
Drug Product Selection
Author: United States. Federal Trade Commission. Bureau of Consumer ProtectionPublisher:
ISBN:
Category : Drugs
Languages : en
Pages : 390
Book Description
Substitute Prescription Drug Act
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Consumer Protection and FinancePublisher:
ISBN:
Category : Drugs
Languages : en
Pages : 284
Book Description
Market Response Models
Author: Dominique M. HanssensPublisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author: