Sacale partido a tu cerebro PDF Download

Author: Nestor Braidot
Publisher: Ediciones Granica
ISBN: 9506416370
Category : Science
Languages : es
Pages : 264

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Book Description
El experto Nestor Braidot analiza como rentabilizar al máximo nuestro cerebro. "Nestor Braidot vuelve a sorprendernos con un libro de origen cientifico totalmente comprensible para cualquier lector que este interesado en el funcionamiento del organo mas importante del cuerpo humano: el cerebro. Con una prosa agil y lleno de anecdotas personales que acercan el tema al lector, Braidot convierte en fascinante el ya de por si interesante mundo neuronal. Esta obra es una herramienta imprescindible para la gente del marketing y la publicidad" Javier Piedrahila - Director y fundador MarketingDirecto.com y de MarketingComunidad.com "Estamos en el siglo de las neurociencias. Aprender sobre la arquitectura cerebral son retos pendientes para la comunidad cientifica. Necesitamos saber interpretar las señales de operaciones cognitivas relacionadas con el pensamiento" Monica Deza Pulido - Vicepresidenta de McCann Worldgroup España "Es de agradecer el enorme esfuerzo que ha realizado Nestor Braidot para poner a disposición del lector temas importantes de neurociencia con una sencillez encomiable. Siempre he dicho que este tipo de libros son imprescindibles para preparar al gran publico para los descubrimientos que la nuerociencia esta desvelando y los que aun quedan por descubrir" Francisco J Rubia - Neurofisiólogo y profesor emerito de la Universidad Complutense de Madrid. "Una obra fantástica en la que Nestor Braidot explica de forma clara los aspectos mas importantes para comprender como funciona nuestro cerebro y como interactuamos con el mundo que nos rodea" Silvia Damiano - Directora de About my Brain y autora del libro Implícame (Gestión 2000)

Author: Stephanie Warren Drimmer
Publisher:
ISBN: 9788482987545
Category :
Languages : es
Pages : 126

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Author: José Ramón García Guinarte
Publisher: B DE BLOK
ISBN: 8419378593
Category : Juvenile Nonfiction
Languages : es
Pages : 189

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Book Description
¿Por qué nos olvidamos de algunas cosas? ¿Cómo podemos programar nuestra mente? Tras el éxito de SIO (Sistema de Inteligencia Ortográfica) y SIN (Sistema de Inteligencia Numérica), llega un nuevo método de aprendizaje basado en la neurociencia que nos permite aumentar nuestras capacidades mentales y mejorar nuestro rendimiento. Entendiendo mejor cómo funciona nuestro cerebro y cómo organiza la información que nos rodea, conseguiremos mejorar la capacidad de memorización, la velocidad lectora o la visualización mental, entre otras muchas aptitudes cerebrales. Un cuaderno de actividades único y especial para toda la familia, con distintas aplicaciones según la edad del lector, para entender los procesos cerebrales y sacar el máximo partido a nuestra mente.

Author: Idriss Aberkane
Publisher:
ISBN: 9788408172420
Category : Psychology
Languages : es
Pages : 360

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Book Description
¿Cómo podemos comprar una piedra preciosa pagando con un papel en blanco? ¿Por qué una mujer es, de media, veinte veces más selectiva que un hombre en una aplicación como Tinder? ¿En qué se asemeja la estafa del esquema Ponzi a nuestra democracia? A veces nos cuesta entender hasta qué punto la simplicidad de nuestro cerebro determina nuestro entorno. Abusamos de las palabras genio y prodigio cuando, en realidad, el plusmarquista mundial de cálculo o el compositor de la más bella melodía tienen exactamente las mismas neuronas que cualquiera de nosotros. ¿Dónde reside pues la diferencia entre ellos y nosotros? Pues, según afirma Aberkane, en la armonía de la mente. En que aquellos a los que erróneamente llamamos genios han sabido entender los mecanismos de nuestro cerebro para sacarle así un mayor rendimiento.Entender cómo funciona el cerebro y adecuar sus mecanismos a nuestra manera de aprender, de enseñar, de trabajar y de vivir es lo que Idriss Aberkane llama neurosabiduría. Es tan fácil como eso. Basta con sacarle partido a los extraordinarios recursos que la naturaleza ha puesto a nuestra disposición. (Fuente: www.todostuslibros.com).

Author: David L. Clark
Publisher: Cambridge University Press
ISBN: 9780521840507
Category : Medical
Languages : en
Pages : 290

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Book Description
New edition building on the success of previous one. Retains core aim of providing an accessible introduction to behavioral neuroanatomy.

Author: Román Gubern
Publisher: University of Wisconsin Pres
ISBN: 0299284735
Category : Performing Arts
Languages : en
Pages : 458

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Book Description
The turbulent years of the 1930s were of profound importance in the life of Spanish film director Luis Buñuel (1900–1983). He joined the Surrealist movement in 1929 but by 1932 had renounced it and embraced Communism. During the Spanish Civil War (1936–39), he played an integral role in disseminating film propaganda in Paris for the Spanish Republican cause. Luis Buñuel: The Red Years, 1929–1939 investigates Buñuel’s commitment to making the politicized documentary Land without Bread (1933) and his key role as an executive producer at Filmófono in Madrid, where he was responsible in 1935–36 for making four commercial features that prefigure his work in Mexico after 1946. As for the republics of France and Spain between which Buñuel shuttled during the 1930s, these became equally embattled as left and right totalitarianisms fought to wrest political power away from a debilitated capitalism. Where it exists, the literature on this crucial decade of the film director’s life is scant and relies on Buñuel’s own self-interested accounts of that complex period. Román Gubern and Paul Hammond have undertaken extensive archival research in Europe and the United States and evaluated Buñuel’s accounts and those of historians and film writers to achieve a portrait of Buñuel’s “Red Years” that abounds in new information.

Author: Hughes Richard A C
Publisher:
ISBN: 9781119972426
Category :
Languages : en
Pages : 491

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Book Description
The 4th edition of OC Neurological emergenciesOCO edited by Professor Richard Hughes presents an up to date guide to the pathogenesis and management of common emergencies in neurology (acute stroke, tonic-clonic status epilepticus), neurosurgery (traumatic brain injury, raised intracranial pressure, subarachnoid haemorrhage, acute spinal cord compression) and related specialties such as medicine (medical coma), intensive care (acute neuromuscular respiratory paralysis, brain stem death), infectious diseases (cerebral infection), ophthalmology (acute visual loss) and psychiatry (delirium, acute behaviour disturbance). The volume complements a small series of related titles from the same publishers on epidemiology, investigation and management of neurological disorders. Each of the 13 chapters authored by experts in the respective fields is clearly and consistently structured, providing a detailed outline of pathogenesis as a rational basis for recommended investigations and management of specific conditions. Pathophysiological considerations are comprehensive and incorporate recent advances such as the increased understanding of the neurochemical basis of secondary brain injury and the association between specific apolipoprotein E genotypes and an increased risk of AlzheimerOCOs disease following head trauma. Recommended diagnostic strategies are clearly outlined and advantages and limitations of specific investigations are discussed in the context of each clinical scenario. Numerous tables throughout the text (for example on investigation of stroke, delirium and neuromuscular disorders associated with respiratory paralysis) allow for easily accessible and concise reference."

Author: Tim Lomas
Publisher: Piatkus Books
ISBN: 9780349412849
Category : Emotions
Languages : en
Pages : 272

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Book Description
The pursuit of happiness is universal. Most of us would like to experience more joy and elation. But when we feel like we are falling short of this ideal, we can often feel downcast. We may even see 'darker' emotional states, from sadness and anger to envy and anxiety, as character defects or serious illnesses. In fact, there is unexpected value in the emotions most of us see as 'negative'. In subtle ways, the more negative emotions can bring us to a richer state of wellbeing. For example, sadness can open our hearts to the fragile beauty of life, enabling us to appreciate what we would usually take for granted. While anger may seem unpleasant, if channelled well, it can be a great catalyst for change and improvement in society. THE POSITIVE POWER OF NEGATIVE EMOTIONS shows how the darker states of emotion are vital to a better understanding of ourselves and a more fulfilled life.

Author: Kevin Rafter
Publisher: Routledge
ISBN: 1351629670
Category : Social Science
Languages : en
Pages : 305

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Book Description
Entrepreneurial journalism has emerged as a ‘hot topic’ for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics including the ethics underpinning new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term ‘entrepreneurialism’ in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada, and the United States. This book was originally published as a special issue of Journalism Practice.

Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.