Author: Young HaPublisher:
ISBN:
Category :
Languages : en
Pages : 274
Book Description
Rural Ohio Consumers' Internet Apparel Shopping
Author: Young HaMarketing, Technology and Customer Commitment in the New Economy
Author: Harlan E. SpottsPublisher: Springer
ISBN: 3319117793
Category : Business & Economics
Languages : en
Pages : 340
Book Description
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Online Apparel Shopping Experience of Blind Consumers
Author: J'den B. Williams (‡d)Publisher:
ISBN:
Category :
Languages : en
Pages : 140
Book Description
How Country of Manufacturing and Sweatshop Free Information Affects Online Apparel Consumers' Perceived Quality, Value and Purchase Intention
Author: Lingyuan Zhang (Textile researcher)Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 88
Book Description
Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency may provide an opportunity to lessen this kind of uncertainty. The literature review suggests that the country of manufacture and sweatshop free information, as two extrinsic information cues, may has the potential to affect a consumer's perceived quality, perceived value and purchase intention in online shopping context. This study aims to determine how the information regarding country of manufacture and sweatshop free influences consumers' perception of quality, value and patronage intention regarding different price apparel products in the online shopping context. For this study, a 2*2*2 (country of manufacture * sweatshop free * price) experiment was designed and each participant was exposed to one of eight profiles in random order. OLS regression results indicate that country of manufacture don't relate to any of the perceived quality, perceived value and purchase intention. To the contrary, price has a statistical significant effect on all the dependent variables. The sweatshop free label is positively related to the perceived quality and purchase intention, but doesn't affect perceived value. The interaction effect (C*P*S) affects consumers' perceived quality only. Implications, limitations, and scope of further research are also discussed.
WebQual
Author: Eleanor Terese LoiaconoPublisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 0
Book Description
Country Living
Author: Consumers Index to Product Evaluations and Information Sources
Author: Communicating Fashion
Author: Myles Ethan LascityPublisher: Bloomsbury Publishing
ISBN: 1350112259
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing
The FTC's first five years protecting consumers online : a report from the Federal Trade Commission staff.
Author: Publisher: DIANE Publishing
ISBN: 1428953493
Category :
Languages : en
Pages : 46
Book Description
Author: