Advertising in Rural India PDF Download

Author: Tej K. Bhatia
Publisher:
ISBN: 9784872977820
Category : Advertising
Languages : en
Pages : 333

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Author: G. Srinivas Rao
Publisher: Anmol Publications PVT. LTD.
ISBN: 9788126110452
Category : Andhra Pradesh (India)
Languages : en
Pages : 262

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Book Description
The Indian Rural Market With Its Vast Size And Demand Potential Offers Great Opportunities To The Marketers. The Rural Market Provides Vast Potential As Many New Products Have Already Made Their Entry Into The Rural Consumer Basket. Thus, The Rural Market Has Been Growing In Magnitude For Both Traditional And Modern Consumer Goods And Services. In Spite Of Its Large Size And High Potential, Many Marketing Firms Are Not Able To Avail The Opportunities In Rural Market Because Of Problems In Selling The Goods In Rural Areas. In View Of This, There Is A Need For A Thorough Examination Of Rural Marketing Scenario. For This Purpose Efforts Should Be Made To Analyse The Rural Market Environment, The Problems In Rural Marketing And Measures Should Be Initiated To Develop The Rural Market. In This Direction, The Present Study Is An Attempt To Examine The Marketing Environment In Rural Areas, The Marketing Strategies For Consumer Goods. The Book Provides The Comprehensive Coverage Of Aspects Relating The Profile Of Indian Rural Market, Analyzing Consumer Behaviour, Product And Brand Penetration, Marketing Strategies, Etc. The Study Is Mainly Based On The Examination Of The Marketing Strategies For Durable And Non-Durable Consumer Products In Rural Areas Of Three Selected Districts In Andhra Pradesh. The Conclusions Drawn And Suggestions Made In This Study Are Useful For The Policy Makers For Improving The Market Potential In Rural India.

Author: Dinesh Kumar
Publisher: SAGE Publications Pvt. Limited
ISBN: 9789386062765
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data

Author: Sanal Kumar Velayudhan
Publisher: Taylor & Francis
ISBN: 100383762X
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.

Author: Awadhesh Kumar Singh
Publisher: New Age International
ISBN: 8122416837
Category : Agriculture
Languages : en
Pages : 11

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Book Description
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.

Author: Dr. Vijay Uprikar
Publisher: The Management Consortium
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 216

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Book Description
Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author

Author: Pradeep Kashyap
Publisher: Pearson Education India
ISBN: 9788131760352
Category : Rural industries
Languages : en
Pages : 301

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Author: Pradeep Kashyap
Publisher: Dreamtech Press
ISBN: 9788177225587
Category : Consumer behavior
Languages : en
Pages : 384

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Book Description
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.

Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612

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Author: U C Mathur
Publisher: Excel Books India
ISBN: 9788174466402
Category : Consumer behavior
Languages : en
Pages : 516

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Book Description
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu