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Author: Dinesh Kumar Publisher: SAGE Publications Pvt. Limited ISBN: 9789386062765 Category : Business & Economics Languages : en Pages : 0
Book Description
With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data
Author: Manish Didwania Publisher: Nova Science Publishers ISBN: 9781536118643 Category : Rural development Languages : en Pages : 0
Book Description
Todays socio-economic scenario is highly volatile and risky. To sustain the growth and development is a big challenge for various national economic entities. After liberalisation, privatisation and globalisation, most of these entities including national and multinational firms targeted the urban population for growth. It has been more than twenty-five years, and these urban markets are showing signs of maturation and saturation. This resulted in agencies and organisations looking for new avenues in order to sustain themselves. In such a scenario, Indias rural markets have emerged as a new hope for them. The hinterlands in India consist of more than 650,000 villages, which represent approximately 850 million consumers. This number is roughly equal to 70% of the total population. These rural consumers contribute to approximately half of the country's Gross Domestic Product (GDP). Since 2000, Indias rural sector showed a tremendous growth in its per-capita Gross Domestic Product (GDP) as compared to its urban counterpart (6.2% CAGR versus 4.7%). By the end of 2018, rural GDP is estimated to reach US$ 20 billion and touch US$ 100 billion by 2025. According to McKinsey Global Institute, the annual real income per household in rural India would rise to 3.6% by 2025 from the 2.8% over the last 20 years. Normally, it is assumed that urban consumers have more disposable income and their spending pattern is different from that of rural consumers. But the last decade has witnessed a change in this trend, with rural consumers exhibiting similar consumption patterns to that of their urban counterparts. This change is the result of various government initiatives such as the Mahatma Gandhi National Rural Employment Act (MGNRA), Swarnjayanti Gram Swarozgar Youjna and the National Social Assistance Program that have increased the purchasing power of rural India. This has led to higher spending by rural consumers (US $69 billion between 2009 and 2012), and this is significantly more than the US $55 billion spent by urban consumers. Owing to a favourable changing consumption trend as well as the potential size of the market, rural India provides a large and attractive opportunity for companies. The rural market is highly vibrant in nature, and the business organisations are performing both as the carrier and bearer of the results of this change, which is happening at an accelerating pace. In the initial years, rural consumers were on the receiving end, and now they are gradually getting into position to dictate the terms. A significant rural market share can be achieved by focusing on execution excellence by implementing novel strategies to serve rural consumers, and it must be drawn on a deep understanding of consumers cultures and needs. Research related to rural development in India is almost non-existent, and this book provides a window into the challenges that are faced in rural India. This book presents a window into the need for education in this subject at the same.
Author: Paul Hebinck Publisher: Routledge ISBN: 1317753771 Category : Business & Economics Languages : en Pages : 229
Book Description
This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather robust and complex African experiences are covered to provide a rich multidisciplinary and multi-level analysis of the dynamics of newly emerging markets. Rural Development and the Construction of New Markets analyses newly constructed markets as nested markets. Although they are specific market segments that are nested in the wider commodity markets for food, they have a different nature, different dynamics, a different redistribution of value added, different prices and different relations between producers and consumers. Nested markets embody distinction viz-a-viz the general markets in which they are embedded. A key aspect of nested markets is that these are constructed in and through social struggles, which in turn positions this book in relation to classic and new institutional economic analyses of markets. These markets emerge as steadily growing parts of the farmer populations are dedicating their time, energy and resources to the design and production of new goods and services that differ from conventional agricultural outputs. The speed and intensity with which this is taking place, and the products and services involved, vary considerably across the world. In large parts of the South, notably Africa, farmers are ‘structurally’ combining farming with other activities. By contrast, in Europe and large parts of Latin America farmers have taken steps to generate new products and services which exist alongside ongoing agricultural production. This book not only discusses the economic rationales and dynamics for these markets, but also their likely futures and the threats and opportunities they face.
Author: David J. Grimshaw Publisher: IDRC ISBN: 1853397229 Category : Computers Languages : en Pages : 170
Book Description
Enthusiasm amongst international development agencies about harnessing the potential of information and communications technologies (ICTs) for development has generated questionning of the impact and sustainability of such interventions. By presenting the findings of research specifically designed to measure impact on livelihoods, Strengthening Rural Livelihoods offers new evidence for the development benefits of ICTs. The book asks if ICTs enabled farmers to sell beyond local markets and at better prices, and whether there have been social gains in linking geographically disparate households and social networks. The authors have provided significant new insights into how to overcome the challenges of mainstreaming ICTs into rural livelihoods and more effectively measuring its effects. This book will appeal to academics, civil society organizations, practitioners and students who are interested in what works and what doesn't work when applying ICTs to rural livelihoods.
Author: OECD Publisher: Org. for Economic Cooperation & Development ISBN: 9789264895027 Category : Economic development Languages : en Pages : 0
Book Description
Addressing rural development is key for Ethiopia's growth process. A series of government-led structural reforms have contributed to sustained growth in the country over the last two decades as well as to considerable poverty reduction in rural areas. However, Ethiopia faces critical challenges it will need to overcome to meet the needs of a growing rural population. In practice, this will require updating the existing rural development strategy in order to better integrate the interaction of rural and urban areas. Policy approaches that account for the fast urbanisation process experienced in the country will therefore be key to improving the well-being of rural populations and promoting national growth. This report takes a spatial approach to study Ethiopia's rural development strategies. It highlights the need to develop stronger and more functional linkages between rural and urban areas. As such, the development of intermediary cities and small urban centres provides large scope for inclusive rural transformation. The report is the result of rigorous analysis, and extensive consultations with national and international stakeholders. It identifies some of the key challenges faced by rural areas and provides a series of recommendations to enhance Ethiopia's rural development strategies.
Author: Him Chung Publisher: Routledge ISBN: 1351161741 Category : Science Languages : en Pages : 179
Book Description
The rural market in China is not only the venue where 60 per cent of the country's 1.3 billion inhabitants buy their daily necessities and sell agricultural products, but also a key area of conflict between government control and liberalization policies. Previous research on the topic has adopted a purely economic perspective, focusing on macro issues such as price control and grain procurement. This book focuses instead on peasants - the major participants in rural marketing activities. Illustrated by two comparative case studies with a diverse level of development from the Pearl River Delta - one of the most prosperous regions in coastal China - this book investigates the market hierarchy, its change of functions and the interactions between peasants and market outlets. In doing so, it shows how China's rural market district has changed since the Reform, and how these changes affect the marketing activities of peasants.
Author: Kenneth D. Lawrence Publisher: Emerald Group Publishing ISBN: 0762312211 Category : Business & Economics Languages : en Pages : 325
Book Description
Talks about the applications of management science to: Multi-Criteria Decision Making, Operations and Supply Chain Management, Productivity Management (DEA), and Financial Management. This book provides an overview of some of the most essential aspects of the discipline. It is suitable for persons interested in management or management science.
Author: Food and Agriculture Organization of the United Nations Publisher: Food & Agriculture Org. ISBN: 9251345104 Category : Technology & Engineering Languages : en Pages : 64
Book Description
This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.
Author: Charles Chatterjee
Author: Charles Chatterjee
Author: Dinesh Kumar
Author: Manish Didwania
Author: Paul Hebinck
Author: David J. Grimshaw
Author: OECD
Author: Him Chung
Author: Kenneth D. Lawrence
Author: Food and Agriculture Organization of the United Nations
Author: United States. Congress. House. Committee on Banking and Currency