Rural Customer's Behavior Towards Life Insurance Products in India PDF Download
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Author: Abhinav Nigam Publisher: ISBN: Category : Languages : en Pages : 12
Book Description
Understanding the behavior of customers is a key to success. This thesis focuses on understanding the behavior of rural consumers towards life insurance. This requires understanding of four aspects: 1. Consumer behavior. 2. Life Insurance and consumer behavior towards life insurance 3. Rural market dynamics, rural life insurance and rural customer behavior towards life insurance in India.
Author: Abhinav Nigam Publisher: ISBN: Category : Languages : en Pages : 12
Book Description
Understanding the behavior of customers is a key to success. This thesis focuses on understanding the behavior of rural consumers towards life insurance. This requires understanding of four aspects: 1. Consumer behavior. 2. Life Insurance and consumer behavior towards life insurance 3. Rural market dynamics, rural life insurance and rural customer behavior towards life insurance in India.
Author: Dr. Balasaheb Chavan Publisher: GRIN Verlag ISBN: 3346293181 Category : Business & Economics Languages : en Pages : 86
Book Description
Research Paper (postgraduate) from the year 2020 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: A, , course: Minor Research, language: English, abstract: This study is necessary to understand the position of insurance sector in Latur district and perception of the general public towards insurance industry and its products as compared to other parts of Maharashtra. People residing in rural and urban area; view differently for the same service that has been provided by the insurance company. This difference of thinking or attitude is due to their income level, standard of living, education, knowledge about industry etc. People irrespective of living in any area can have any type of insurance products or service, but generally rural people look towards insurance as investment and urban as protection or safeguard against loss to life or property. So the rural people believe in such product which will give them lump sum amount at the maturity of the policy. But the urban people believe that insurance should protect them or their family after any bad or unfortunate incident happens with them. It means that the Ϯςͮ Minor Research Project / Dr. B. T. Chavan urban people use to take such insurance policies which will provide huge lump sum amount after the loss to life to the remaining family members. Latur district is situated in the south eastern part of Marathwada region of Maharashtra state. Insurance generally operates on the premise of uncertain future and as such its promotion and development depends mostly on the ability of insurers in assessing the real uncertainties of life of the insured. Insurance provides payment for unexpected losses to individual’s family and business firms, allowing their activities to continue smoothly despite unfavorable and unfortunate events. An insurer’s reputation is evaluated mainly on his ability to fulfill his promise when the insured needs it. The life insurance industry also plays an important role in the mobilization of household and corporate savings and promoting investment activity. This industry provides for efficient and productive allocation of capital resources, thus facilitates growth and development of an economy. The life insurance industry in India, with LIC and 23 private sector players, has been playing a major role in performing some insurance functions of Society.
Author: Manoj Pareek Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media advertising. and a comparative analysis of four private insurers in India. The Insurers were Pramerica Life Insurance, Max Life Insurance, HDFC Life Insurance, and ICICI Prudential Life Insurance to see how they use digital advertisements, particularly social media, to attract target audiences and increase conversion rates. The study attempted to analyze social media advertising in the Life insurance market and tried to inquire why the insurance business lags in exploiting social media advertising and what steps may be made to boost their visibility. According to the survey results, people have a positive mindset toward credible commercials. As a result, firms should strive to include these characteristics in their marketing. Appropriate targeting should be done depending on the age and occupation of consumers to reach out to the audience on social media. Advertisements can be personalized to increase response and conversion rates. Businesses should work to increase engagement on their social media profiles.
Author: Balasaheb Chavan Publisher: ISBN: 9783346286659 Category : Languages : en Pages : 236
Book Description
Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: A, course: Ph. D, language: English, abstract: Human life is full of uncertainties and numerous pitfalls, wise people remain adequately alert and cautious about this fact of life. Even though nobody can avoid probable risks and uncertainties, but he can be well-prepared to face it. To avoid the danger is not within our reach but making us strong enough to counter the strokes is possible. The person with future awareness opts to buy the life insurance armour for becoming able enough to face any eventuality. Up till now many lives have been made free of anxieties through life insurance. The Hindu philosophy gives the axiomatic truth of the nature of insurance "Yat bhavati tat nashyati" which means whatever is created, certainly destroyed. The universe as a whole is created, as a matter created, it is but natural that it is subject to destruction. Creation is inevitably followed by destruction; risks therefore are inevitable in life. Creation, preservation and dissolution is the unending cycle of the universe, everybody is expected to accept and digest it. Ours is an era of uncertainty and life is surprising. It is the confederation of tensions and anxieties regarding the future uncertainties. Wherever may be an uncertainty, it is risky. Normally any risk is difficult to avoid, though not impossible.
Author: Prof. Devendra Pathak Publisher: ISBN: Category : Languages : en Pages : 15
Book Description
The Government of India made history on October 24, 2000 by once again bringing back insurance business to private companies, which had earlier been abolished 24 years ago. The opening of the insurance sector was facilitated through the Insurance Regulatory and Development Authority (IRDA). Today, organizations are competing in complex business environments characterized by continuous changes in economic, social politico-legal and regulatory factors. The insurance sector along with other elements of marketing, as well as financial infrastructure, have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Life Insurance companies deal in intangible products. With the entry of private players, the competition is becoming intense. In order to satisfy the customer, every company is trying to implement a consumer behavior (CB) program.
Author: Om Gupta Publisher: ISBN: Category : Languages : en Pages : 10
Book Description
The Government of India made history on October 24, 2000 by once again bringing back insurance business to private companies, which had earlier been abolished 24 years ago. The opening of the insurance sector was facilitated through the Insurance Regulatory and Development Authority (IRDA). Today, organizations are competing in complex business environments characterized by continuous changes in economic, social politico-legal and regulatory factors. The insurance sector along with other elements of marketing, as well as financial infrastructure, have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Life Insurance companies deal in intangible products. With the entry of private players, the competition is becoming intense. In order to satisfy the customer, every company is trying to implement a consumer behavior (CB) program.
Author: Abhinav Nigam
Author: Abhinav Nigam
Author: P Rajavardhan Reddy
Author: Dr. Shamkant N. Kotkar
Author: 
Author: Dr. Balasaheb Chavan
Author: Manoj Pareek
Author: Yajnya Dutta Nayak
Author: Balasaheb Chavan
Author: Prof. Devendra Pathak
Author: Om Gupta