Rural Consumer Perceptions of Quality and Price of Apparel and Store Patronage Preferences PDF Download

Author: Tanya Alleman Walker
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 254

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Author: International Textile and Apparel Association
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 330

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Author: Association of College Professors of Textiles and Clothing
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 176

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Author: Jacob Jacoby
Publisher: Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 344

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Author: Lingyuan Zhang (Textile researcher)
Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 88

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Book Description
Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency may provide an opportunity to lessen this kind of uncertainty. The literature review suggests that the country of manufacture and sweatshop free information, as two extrinsic information cues, may has the potential to affect a consumer's perceived quality, perceived value and purchase intention in online shopping context. This study aims to determine how the information regarding country of manufacture and sweatshop free influences consumers' perception of quality, value and patronage intention regarding different price apparel products in the online shopping context. For this study, a 2*2*2 (country of manufacture * sweatshop free * price) experiment was designed and each participant was exposed to one of eight profiles in random order. OLS regression results indicate that country of manufacture don't relate to any of the perceived quality, perceived value and purchase intention. To the contrary, price has a statistical significant effect on all the dependent variables. The sweatshop free label is positively related to the perceived quality and purchase intention, but doesn't affect perceived value. The interaction effect (C*P*S) affects consumers' perceived quality only. Implications, limitations, and scope of further research are also discussed.

Author: Barbara Jean Hemmerick
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 212

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Author: Karen Elizabeth Wilson
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 110

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Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 1785602322
Category : Business & Economics
Languages : en
Pages : 305

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Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

Author: Hugo Tsugunobu Yoshida Yoshizaki
Publisher: Emerald Group Publishing
ISBN: 183909334X
Category : Business & Economics
Languages : en
Pages : 262

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This edited book presents 18 papers on Supply Chain Management and Logistics in Latin America which emerged from the second SCALE Latin American Conference in 2018. The collection covers a variety of relevant topics in SCM&L for the region, and also addresses its lack of cases and applied examples.

Author: Lukas Morbe
Publisher: Springer
ISBN: 3658220694
Category : Business & Economics
Languages : en
Pages : 185

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Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.