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Author: Bill Hillsman Publisher: Simon and Schuster ISBN: 0743238591 Category : Political Science Languages : en Pages : 297
Book Description
Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellstone's senatorial, Jesse Ventura's gubernatorial, and Ralph Nader's presidential campaigns, he was the first to publicly challenge the conventional strategies of political campaigns, the inefficiency of campaign spending, the desultory, banal, and insulting political ads. As Hillsman says, "I don't believe you can annoy someone into voting for your candidate." Hillsman first rocked the political establishment during Wellstone's 1990 Senate bid, with witty, sharp political ads that had audiences glued to their television sets and talking about the commercials for weeks afterward. In the end, he helped Wellstone overcome a $7 million campaign spending disadvantage to win the election. And the risk taking continued when he ran Jesse Ventura's Reform Party gubernatorial and Ralph Nader's Green Party presidential campaigns. In one Nader ad, a child looks out at the viewer and says, "When I grow up, I want politicians to ignore me." In an ad from Ventura's campaign, a boy playing with a Jesse Ventura action figure ("New, from the Reform Party!") takes on Ventura's voice to growl, "I don't want your stupid money!" With bold and brilliant ads like these, Hillsman helped two underdog candidates become senator and governor, transformed Minnesota politics, and showed the country that it has viable and appealing options outside of the two major parties. Run the Other Way offers fascinating and disturbing insights into the shadowy, cronyistic world of political consulting: the grossly overpaid consultants, incompetent and inaccurate pollsters, fundraisers who take a dollar for every dollar they raise, and strategists who use negative advertising to intentionally keep people from voting. But it also gives us a from-the-trenches look at how Americans can turn the weapons trained on us back against the master propagandists, and in so doing revitalize our badly damaged democracy. Fleshing out his case with real-life stories from his involvement in numerous campaigns, Hillsman takes us behind the electioneering scenes of old Washington hands and trouble-making independents, including Ross Perot, Warren Beatty, John McCain, Arianna Huffington, and Colin Powell. An outsider with an insider's vantage point, Hillsman sees America at a crucial historical moment defined by the continuing decline of both major political parties and the rise of independent voters. Edgy, controversial, and often humorous, his political ads have energized voters and revolutionized election campaigning over the last fifteen years. This is a book for everyone who's ever run for office, thought about running for office, or voted for someone running for office. Run the Other Way investigates the many imperfections in the greatest system of government in the world and challenges all of us to make it better.
Author: Bill Hillsman Publisher: Simon and Schuster ISBN: 0743238591 Category : Political Science Languages : en Pages : 297
Book Description
Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellstone's senatorial, Jesse Ventura's gubernatorial, and Ralph Nader's presidential campaigns, he was the first to publicly challenge the conventional strategies of political campaigns, the inefficiency of campaign spending, the desultory, banal, and insulting political ads. As Hillsman says, "I don't believe you can annoy someone into voting for your candidate." Hillsman first rocked the political establishment during Wellstone's 1990 Senate bid, with witty, sharp political ads that had audiences glued to their television sets and talking about the commercials for weeks afterward. In the end, he helped Wellstone overcome a $7 million campaign spending disadvantage to win the election. And the risk taking continued when he ran Jesse Ventura's Reform Party gubernatorial and Ralph Nader's Green Party presidential campaigns. In one Nader ad, a child looks out at the viewer and says, "When I grow up, I want politicians to ignore me." In an ad from Ventura's campaign, a boy playing with a Jesse Ventura action figure ("New, from the Reform Party!") takes on Ventura's voice to growl, "I don't want your stupid money!" With bold and brilliant ads like these, Hillsman helped two underdog candidates become senator and governor, transformed Minnesota politics, and showed the country that it has viable and appealing options outside of the two major parties. Run the Other Way offers fascinating and disturbing insights into the shadowy, cronyistic world of political consulting: the grossly overpaid consultants, incompetent and inaccurate pollsters, fundraisers who take a dollar for every dollar they raise, and strategists who use negative advertising to intentionally keep people from voting. But it also gives us a from-the-trenches look at how Americans can turn the weapons trained on us back against the master propagandists, and in so doing revitalize our badly damaged democracy. Fleshing out his case with real-life stories from his involvement in numerous campaigns, Hillsman takes us behind the electioneering scenes of old Washington hands and trouble-making independents, including Ross Perot, Warren Beatty, John McCain, Arianna Huffington, and Colin Powell. An outsider with an insider's vantage point, Hillsman sees America at a crucial historical moment defined by the continuing decline of both major political parties and the rise of independent voters. Edgy, controversial, and often humorous, his political ads have energized voters and revolutionized election campaigning over the last fifteen years. This is a book for everyone who's ever run for office, thought about running for office, or voted for someone running for office. Run the Other Way investigates the many imperfections in the greatest system of government in the world and challenges all of us to make it better.
Author: Tyler Wetherall Publisher: St. Martin's Press ISBN: 1250112192 Category : Biography & Autobiography Languages : en Pages : 316
Book Description
Wetherall lived in fifteen houses and five countries by the time she was nine. She didn't think this was strange until Scotland Yard showed up, and she discovered her father was a fugitive and their family name was an alias. In 1983, the year she was born, her parents went on the run with three young children, traveling across Europe, their expenses paid for with drug money. It was over the summers spent visiting her dad in prison in California that he told her the truth: he had been a pot smuggler in the seventies, and his organization had bought in marijuana worth nearly a half billion dollars from Thailand. Here Wetherall pieces together the story of her parents' past, which ultimately helps her understand her own. -- adapted from publisher info.
Author: Sumanta Guha Publisher: CRC Press ISBN: 0429874847 Category : Computers Languages : en Pages : 732
Book Description
COMPREHENSIVE COVERAGE OF SHADERS AND THE PROGRAMMABLE PIPELINE From geometric primitives to animation to 3D modeling to lighting, shading and texturing, Computer Graphics Through OpenGL®: From Theory to Experiments is a comprehensive introduction to computer graphics which uses an active learning style to teach key concepts. Equally emphasizing theory and practice, the book provides an understanding not only of the principles of 3D computer graphics, but also the use of the OpenGL® Application Programming Interface (API) to code 3D scenes and animation, including games and movies. The undergraduate core of the book takes the student from zero knowledge of computer graphics to a mastery of the fundamental concepts with the ability to code applications using fourth-generation OpenGL®. The remaining chapters explore more advanced topics, including the structure of curves and surfaces, applications of projective spaces and transformations and the implementation of graphics pipelines. This book can be used for introductory undergraduate computer graphics courses over one to two semesters. The careful exposition style attempting to explain each concept in the simplest terms possible should appeal to the self-study student as well. Features • Covers the foundations of 3D computer graphics, including animation, visual techniques and 3D modeling • Comprehensive coverage of OpenGL® 4.x, including the GLSL and vertex, fragment, tessellation and geometry shaders • Includes 180 programs with 270 experiments based on them • Contains 750 exercises, 110 worked examples, and 700 four-color illustrations • Requires no previous knowledge of computer graphics • Balances theory with programming practice using a hands-on interactive approach to explain the underlying concepts
Author: Bill Hillsman
Author: Bill Hillsman
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Author: Tyler Wetherall
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Author: Ellis Parker Butler
Author: Sumanta Guha
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