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Author: Heon Stevenson Publisher: McFarland ISBN: 1476611300 Category : Transportation Languages : en Pages : 430
Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Heon Stevenson Publisher: McFarland ISBN: 1476611300 Category : Transportation Languages : en Pages : 430
Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Geoff Carverhill Publisher: The Crowood Press ISBN: 1785004808 Category : Transportation Languages : en Pages : 580
Book Description
The Rootes Story - The Making of a Global Automotive Empire traces the meteoric rise of the two Rootes brothers, William and Reginald, development of one of Britain's most important motor vehicle manufacturers. The Rootes Group acquired some of the most famous names in the British motor industry: Hillman, Humber, Sunbeam and Singer cars, as well as Commer and Karrier commercial vehicles. Over the years, some of the models built by Rootes would become household names: the Hillman Minx, Humber Super Snipe, Sunbeam Alpine, Singer Gazelle, Commer Superpoise and Karrier Bantam. In its heyday in the late 1950s, Rootes was the fourth largest manufacturer of cars and trucks in Britain, exporting to over 180 countries worldwide, becoming a global automotive empire. In this book, the people and various companies involved with Rootes are profiled, as are the cars and commercial vehicles built by them, with specifications of principal models. Personal insight from employees is given along with valuable contributions from the Rootes family themselves. This book celebrates the heyday of a truly global automotive empire and one of the most important British vehicle manufacturers of the twentieth century. This is the first book written about Rootes to be sanctioned by the Rootes family. Will be of great interest to owners and enthusiasts of Rootes cars, and those with an interest in British automotive and industrial history. Superbly illustrated with 52 colour and 361 black & white photographs.
Author: Heon Stevenson
Author: Heon Stevenson
Author: Geoff Carverhill
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Author: Fritz Bahr
Author: George Streator Templeton