Romancing the Market PDF Download

Author: Stephen Brown
Publisher: Routledge
ISBN: 1134669720
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

Author: Stephen Brown
Publisher: Routledge
ISBN: 1134669739
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Author:
Publisher:
ISBN: 9780203373286
Category : Marketing
Languages : en
Pages : 295

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Book Description
This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research.

Author: Tim Halloran
Publisher: John Wiley & Sons
ISBN: 1118611284
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Author: Gary Goldstick
Publisher: Lexington Books
ISBN: 9780029123980
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
Tells how to improve relations with one's banker, discusses the business loan process, and offers advice on obtaining needed financing.

Author: Tessa Dare
Publisher: Avon
ISBN: 9780062240194
Category : Fiction
Languages : en
Pages : 384

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Book Description
As the daughter of a famed author, Isolde Ophelia Goodnight grew up on tales of brave knights and fair maidens. She never doubted romance would be in her future, too. The storybooks offered endless possibilities. And as she grew older, Izzy crossed them off. One by one by one. Ugly duckling turned swan? Abducted by handsome highwayman? Rescued from drudgery by charming prince? No, no, and . . . Heh. Now Izzy’s given up yearning for romance. She’ll settle for a roof over her head. What fairy tales are left over for an impoverished twenty-six year-old woman who’s never even been kissed? This one.

Author: Judy Julin
Publisher:
ISBN: 9781844091294
Category : Self-actualization (Psychology)
Languages : en
Pages : 0

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Book Description
Weaves together the author's personal story of having a dream, of making a difference in the world, with the spiritual principles she learned from meeting and working with Deepak Chopra to pioneer a new spiritually based learning/enrichment centre for children and families. This book is really the story of how she got to where she is today.

Author: Diane Tober
Publisher: Rutgers University Press
ISBN: 0813590809
Category : Social Science
Languages : en
Pages : 241

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Book Description
The 1990s marked a new era in family formation. Increased access to donor sperm enabled single women and lesbian couples to create their families on their own terms, outside the bounds of heterosexual married relationships. However, emerging “alternative” families were not without social and political controversy. Women who chose to have children without male partners faced many challenges in their quest to have children. Despite current wider social acceptance of single people and same sex couples becoming parents, many of these challenges continue. In Romancing the Sperm, Diane Tober explores the intersections between sperm donation and the broader social and political environment in which “modern families” are created and regulated. Through tangible and intimate stories, this book provides a captivating read for anyone interested in family and kinship, genetics and eugenics, and how ever-expanding assisted reproductive technologies continue to redefine what it means to be human.

Author: Barbara Dawson Smith
Publisher: Macmillan
ISBN: 9780312975111
Category : Fiction
Languages : en
Pages : 390

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Book Description
When Michael Kenyon, the Marquess of Stokeford, finds his grandmother having her palm read by a gypsy beauty, he's convinced that Vivien Thorne is a fortune hunter. The Marquess is determined to expose her as a fraud-and Vivien is equally determined to claim her rightful heritage. Yet neither the spirited gypsy nor the notorious rogue foresee the white-hot desire that turns their battle into a daring game where to surrender is unthinkable...impossible...and altogether irresistible.

Author: Jeremy Treglown
Publisher: Random House (NY)
ISBN:
Category : Aristocracy (Social class)
Languages : en
Pages : 368

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Book Description
Henry Green led a double life. As Henry Yorke, a descendant of the earl of Hardwicke and Baron Leconfield, he was a wealthy aristocrat, with a family fortune and an engineering plant in the British Midlands. As Henry Green (the pseudonym he settled on after trying out Henry Browne), he wrote nine of our century's most original novels, including Living, Party Going, Caught, and Loving all of which, with daringly experimental techniques, capture the psychological truths of ordinary life in dramatic, sometimes poignant, and often hilarious ways. Green also formed friendships and rivalries with many of his time's leading literary figures, including Evelyn Waugh and Anthony Powell, Eudora Welty and Terry Southern. And he led an extravagantly messy personal life. Jeremy Treglown, the highly praised biographer of Roald Dahl, discusses Green's novels in close connection with his life his unusual camaraderie with factory workers, his sympathy for servants, his ambivalence about his peers, his drinking, and his extramarital affairs. Treglown also shows how Green's portrayal of everyday uncertainties mirrored his efforts to understand his weaknesses and the chaotic conduct of his life efforts whose literary results, John Updike has said, bring the rectangle of the printed page alive like little else in English fiction of this century.