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Author: Dr. Maria Gomez Albrecht Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1430
Book Description
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. This is an adaptation of Principles of Marketing by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Dr.Mohamed Anwar.K Publisher: SK Research Group of Companies ISBN: 9364921097 Category : Business & Economics Languages : en Pages : 209
Book Description
Dr.Mohamed Anwar.K, Assistant Professor, Department of Business Administration, Jamal Mohamed College (Autonomous), Bharathidasan University, Tiruchirappalli, Tamil Nadu, India. Dr.C.Jayamala, Associate Professor and Head, Department of Commerce, Saveetha School of Law, SIMATS, Chennai, Tamil Nadu, India. Dr.V.Vijayalakshmi, Professor, Department of Commerce (BME), Saveetha College of Liberal Arts and Sciences, SIMATS, Chennai, Tamil Nadu, India. Dr.Hariharan K.S, Associate Professor, Master of Business Administration, M.Kumarasamy College of Engineering, Karur, Tamil Nadu, India. Mr.Varun Kumar.T, Assistant Professor, Department of Commerce (SF), Fatima Mata National College (Autonomous), Kollam, Kerala, India.
Author: D. CHANDRA BOSE Publisher: PHI Learning Pvt. Ltd. ISBN: 8120345819 Category : Business & Economics Languages : en Pages : 494
Book Description
This book, now in its second edition, continues to provide a thorough treatment of the principles of management and administration. The contents of this book in this edition have been enhanced to serve the expanding needs of management students. Divided into eleven parts, this book in Part I (Introduction) provides an overview of the key concepts of management. In Part II (Planning) and in Part III (Organising and Staffing), the emphasis has been laid on the traditional functions of management. Similiarly, Part IV (Direction and Controlling) and Part V (Management in Future) of this book outline the key futuristic thoughts. As the book advances to Part VI (Personnel Management) and Part VII (Financial Management), it explains the best practices and steps to their implementation its potential benefits and pitfalls. Part VIII (Production Management) deals with the organisational functions. Part IX (Marketing Management) and Part X (Management Information System) of this book discuss the role played by the information system in an organisation. Finally, in Part XI (Project Management), it describes the meaning, life cycles and the method of preparing a project in an organisation. Designed for the students of B.Com (Pass and Hons.) and BBA courses, this book will also be valuable to all those who are studying for professional qualifications such as MBA, CA, ICWA and CS. NEW TO THIS EDITION Includes three new parts—Part VIII (Production Management); Part X (Management Information System) and Part XI (Project Management) Contains two new chapters, Organisational Culture and Group Dynamics (Chapter 11) and Career Strategy and Career Development (Chapter 23). Incorporates new sections in several chapters to broaden the coverage.
Author: Gupta Ruchi Publisher: S. Chand Publishing ISBN: 812194001X Category : Business & Economics Languages : en Pages : 414
Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author: Neil Rackham Publisher: Taylor & Francis ISBN: 1000111482 Category : Business & Economics Languages : en Pages : 253
Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author: Philip Kotler Publisher: Pearson UK ISBN: 1292248467 Category : Business & Economics Languages : en Pages : 1199
Book Description
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Author: Dr. O.P. Gupta Publisher: SBPD Publishing House ISBN: 9390498775 Category : Business & Economics Languages : en Pages : 440
Book Description
Business Studies-12 a book contents: 1. Nature and Significant of Management 2. Principles of Management 3. Business Environment 4. Planning 5. Organisation 6. Staffing 7. Directing 8. Controlling 9. Business Finance 10. Financial; Market 11. Marketing 12. Consumer Protection 13. Project Work and Assignment
Author: David Sellars
Author: David Sellars
Author: Dr. Maria Gomez Albrecht
Author: Dr.Mohamed Anwar.K
Author: R. P. Maheshwari
Author: D. CHANDRA BOSE
Author: 
Author: Gupta Ruchi
Author: Neil Rackham
Author: Philip Kotler
Author: Dr. O.P. Gupta