Author: Laura Robinson
Publisher: Emerald Group Publishing
ISBN: 1785607847
Category : Social Science
Languages : en
Pages : 311
Book Description
This volume examines wide-ranging aspects of culture, communication, and [new] media broadly defined. Themes include the interplay between [new] media and any of the following: culture, communication, technology, convergence, the arts, cultural production, and cultural change in the digital age.
Communication and Information Technologies Annual
Author: Laura Robinson
Publisher: Emerald Group Publishing
ISBN: 1785607847
Category : Social Science
Languages : en
Pages : 311
Book Description
This volume examines wide-ranging aspects of culture, communication, and [new] media broadly defined. Themes include the interplay between [new] media and any of the following: culture, communication, technology, convergence, the arts, cultural production, and cultural change in the digital age.
Publisher: Emerald Group Publishing
ISBN: 1785607847
Category : Social Science
Languages : en
Pages : 311
Book Description
This volume examines wide-ranging aspects of culture, communication, and [new] media broadly defined. Themes include the interplay between [new] media and any of the following: culture, communication, technology, convergence, the arts, cultural production, and cultural change in the digital age.
Impact of Social Media on Indian Political System
Author: Dr. A. Ahammad
Publisher: Arambagh Book House (ABH Books)
ISBN: 9395355972
Category : Political Science
Languages : en
Pages : 33
Book Description
About the Book In the contemporary landscape of Indian politics, the influence of social media cannot be overstated. The advent of platforms like Facebook, Twitter, and Instagram has revolutionized the way politicians engage with constituents, disseminate information, and shape public opinion. This book delves deep into the multifaceted impact of social media on the Indian political system, analysing its effects on electoral campaigns, governance, citizen participation, and the dynamics of political discourse. Key Features: 1. Historical Context: Explore the historical evolution of social media in India and its impact on political communication, mobilization, and electoral campaigns. 2. Case Studies: Analyse case studies of significant political events, movements, and elections to illustrate the role of social media in shaping public opinion and political outcomes. 3. Policy Implications: Examine the regulatory challenges, ethical dilemmas, and policy implications of social media on democracy, governance, and electoral integrity. 4. Future Trends: Anticipate the future trends and developments in social media and Indian politics, including the rise of new platforms, emerging technologies, and regulatory responses. 5. International Perspectives: Compare and contrast the Indian experience with global trends in social media and politics, drawing insights from comparative studies and cross-national research.
Publisher: Arambagh Book House (ABH Books)
ISBN: 9395355972
Category : Political Science
Languages : en
Pages : 33
Book Description
About the Book In the contemporary landscape of Indian politics, the influence of social media cannot be overstated. The advent of platforms like Facebook, Twitter, and Instagram has revolutionized the way politicians engage with constituents, disseminate information, and shape public opinion. This book delves deep into the multifaceted impact of social media on the Indian political system, analysing its effects on electoral campaigns, governance, citizen participation, and the dynamics of political discourse. Key Features: 1. Historical Context: Explore the historical evolution of social media in India and its impact on political communication, mobilization, and electoral campaigns. 2. Case Studies: Analyse case studies of significant political events, movements, and elections to illustrate the role of social media in shaping public opinion and political outcomes. 3. Policy Implications: Examine the regulatory challenges, ethical dilemmas, and policy implications of social media on democracy, governance, and electoral integrity. 4. Future Trends: Anticipate the future trends and developments in social media and Indian politics, including the rise of new platforms, emerging technologies, and regulatory responses. 5. International Perspectives: Compare and contrast the Indian experience with global trends in social media and politics, drawing insights from comparative studies and cross-national research.
Examining the Roles of IT and Social Media in Democratic Development and Social Change
Author: Kumar, Vikas
Publisher: IGI Global
ISBN: 1799817938
Category : Political Science
Languages : en
Pages : 384
Book Description
Social media has emerged as a powerful tool that reaches a wide audience with minimum time and effort. It has a diverse role in society and human life and can boost the visibility of information that allows citizens the ability to play a vital role in creating and fostering social change. This practice can have both positive and negative consequences on society. Examining the Roles of IT and Social Media in Democratic Development and Social Change is a collection of innovative research on the methods and applications of social media within community development and democracy. While highlighting topics including information capitalism, ethical issues, and e-governance, this book is ideally designed for social workers, politicians, public administrators, sociologists, journalists, policymakers, government administrators, academicians, researchers, and students seeking current research on social advancement and change through social media and technology.
Publisher: IGI Global
ISBN: 1799817938
Category : Political Science
Languages : en
Pages : 384
Book Description
Social media has emerged as a powerful tool that reaches a wide audience with minimum time and effort. It has a diverse role in society and human life and can boost the visibility of information that allows citizens the ability to play a vital role in creating and fostering social change. This practice can have both positive and negative consequences on society. Examining the Roles of IT and Social Media in Democratic Development and Social Change is a collection of innovative research on the methods and applications of social media within community development and democracy. While highlighting topics including information capitalism, ethical issues, and e-governance, this book is ideally designed for social workers, politicians, public administrators, sociologists, journalists, policymakers, government administrators, academicians, researchers, and students seeking current research on social advancement and change through social media and technology.
Social Media in Politics
Author: Bogdan Pătruţ
Publisher: Springer
ISBN: 3319046667
Category : Political Science
Languages : en
Pages : 384
Book Description
This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Publisher: Springer
ISBN: 3319046667
Category : Political Science
Languages : en
Pages : 384
Book Description
This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Controlling the Message
Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479867594
Category : Computers
Languages : en
Pages : 324
Book Description
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Publisher: NYU Press
ISBN: 1479867594
Category : Computers
Languages : en
Pages : 324
Book Description
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
MEDIA AND POLITICAL MARKETING
Author: Dr. ANJU ELIZABETH CHERIAN
Publisher: Book Rivers
ISBN: 935515240X
Category : Business & Economics
Languages : en
Pages : 227
Book Description
India's democracy certainly faces many challenges; even after that our country remain as robust and proud democracy. The modern political marketing landscape provides myriad opportunities to connect with the potential voters and shape their opinion favourable to the oncerned political parties. Political parties adopt various marketing strategies and other judicious tactics to improve their vote share and also to control the media- the fourth wheel of democracy. In this book, authors are making an earnest attempt to unfold the various marketing strategies adopted by the different political parties, the role of media in promoting/demoting the political party, perception of voters towards the various election strategies and media – the main player during the elections. In the era of post-truth discourse, this book will be an eye-opener for the various political parties, media and voters. The book also deals with the functions, approaches and more over the various marketing strategies like STP, SOSTAC and 7P’s in political marketing.
Publisher: Book Rivers
ISBN: 935515240X
Category : Business & Economics
Languages : en
Pages : 227
Book Description
India's democracy certainly faces many challenges; even after that our country remain as robust and proud democracy. The modern political marketing landscape provides myriad opportunities to connect with the potential voters and shape their opinion favourable to the oncerned political parties. Political parties adopt various marketing strategies and other judicious tactics to improve their vote share and also to control the media- the fourth wheel of democracy. In this book, authors are making an earnest attempt to unfold the various marketing strategies adopted by the different political parties, the role of media in promoting/demoting the political party, perception of voters towards the various election strategies and media – the main player during the elections. In the era of post-truth discourse, this book will be an eye-opener for the various political parties, media and voters. The book also deals with the functions, approaches and more over the various marketing strategies like STP, SOSTAC and 7P’s in political marketing.
Encyclopedia of Social Media and Politics
Author: Kerric Harvey
Publisher: SAGE Publications
ISBN: 1452290261
Category : Political Science
Languages : en
Pages : 1613
Book Description
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.
Publisher: SAGE Publications
ISBN: 1452290261
Category : Political Science
Languages : en
Pages : 1613
Book Description
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.
Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities
Author: Kavo?lu, Samet
Publisher: IGI Global
ISBN: 1799817369
Category : Business & Economics
Languages : en
Pages : 222
Book Description
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Publisher: IGI Global
ISBN: 1799817369
Category : Business & Economics
Languages : en
Pages : 222
Book Description
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Political Communication and Mobilisation
Author: Taberez Ahmed Neyazi
Publisher: Cambridge University Press
ISBN: 1108416136
Category : Philosophy
Languages : en
Pages : 251
Book Description
This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
Publisher: Cambridge University Press
ISBN: 1108416136
Category : Philosophy
Languages : en
Pages : 251
Book Description
This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
Social Media and Politics in India
Author: Raj Padhiyar
Publisher: Educreation Publishing
ISBN:
Category : Self-Help
Languages : en
Pages : 188
Book Description
For a long time, people remained unenthusiastic to discuss political conditions, but for the past 4-5 years, citizens have been successful in breaking the old conventions. Social media sites have gained popularity even to promote political aspects, and the political leaders have used this. The first popular experimentation in this regard was done by the BJP Government who mainly focused on social media campaigning during the 2014 elections. Narendra Modi, the current Prime Minister, was one of the candidates in 2014 elections representing BJP and took use of these social media sites to grab the minds of youth. Dr. Raj Padhiyar with his extensive experience in Digital Marketing closely analysed How BJP government took a turn from the age-old tradition of campaigning in rural areas and changed their focus to the Indian Youth. This move was inspired from the USA, where Barack Obama in 2008 took to social media to reach out to the public and was successful. This book coveres all secret tricks/techniques used by various political parties in india & their IT cell to reach out to their target voters & influence their mindset. The Book mainly covers the impact of Social Media in Indian Politics with light to International Politics. With 2019 Loksabha election around the corner, Many graphs and diagrams are included to make it interesting. The concepts are written in a reader-friendly manner with the hope that the concepts dealt reaches the minds of the readers and helps them gather information.
Publisher: Educreation Publishing
ISBN:
Category : Self-Help
Languages : en
Pages : 188
Book Description
For a long time, people remained unenthusiastic to discuss political conditions, but for the past 4-5 years, citizens have been successful in breaking the old conventions. Social media sites have gained popularity even to promote political aspects, and the political leaders have used this. The first popular experimentation in this regard was done by the BJP Government who mainly focused on social media campaigning during the 2014 elections. Narendra Modi, the current Prime Minister, was one of the candidates in 2014 elections representing BJP and took use of these social media sites to grab the minds of youth. Dr. Raj Padhiyar with his extensive experience in Digital Marketing closely analysed How BJP government took a turn from the age-old tradition of campaigning in rural areas and changed their focus to the Indian Youth. This move was inspired from the USA, where Barack Obama in 2008 took to social media to reach out to the public and was successful. This book coveres all secret tricks/techniques used by various political parties in india & their IT cell to reach out to their target voters & influence their mindset. The Book mainly covers the impact of Social Media in Indian Politics with light to International Politics. With 2019 Loksabha election around the corner, Many graphs and diagrams are included to make it interesting. The concepts are written in a reader-friendly manner with the hope that the concepts dealt reaches the minds of the readers and helps them gather information.