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Role of Advertising in Oligopolistic Markets

Role of Advertising in Oligopolistic Markets PDF Author: Mokhtar M. Metwally
Publisher:
ISBN: 9780864181817
Category : Advertising
Languages : en
Pages : 46

Book Description

Role of Advertising in Oligopolistic Markets

Role of Advertising in Oligopolistic Markets PDF Author: Mokhtar M. Metwally
Publisher:
ISBN: 9780864181817
Category : Advertising
Languages : en
Pages : 46

Book Description

Advertising Behavior in Oligopolistic Market Structures

Advertising Behavior in Oligopolistic Market Structures PDF Author: David Warren Weber
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 506

Book Description

The Role of Advertising in Oligopoly Theories

The Role of Advertising in Oligopoly Theories PDF Author: Ahmad Vessal
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 75

Book Description

Advertising: Its Role as a Strategic Variable Under Oligopolistic Conditions and Its Impact on Market Structure

Advertising: Its Role as a Strategic Variable Under Oligopolistic Conditions and Its Impact on Market Structure PDF Author: A. Tsomblektzoylou
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

Non-Comparative and Comparative Advertising in Oligopolistic Markets

Non-Comparative and Comparative Advertising in Oligopolistic Markets PDF Author: Maria Alipranti
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description
We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases relatively to non-comparative advertising as market competition intensifies. Interestingly, the use of comparative advertising may lead to higher consumers' surplus and welfare in a mixed advertising market than in the absence of advertising or when either comparative or non-comparative advertising is not present.

Role of advertising in oligopoly theories. a theoretical analysis

Role of advertising in oligopoly theories. a theoretical analysis PDF Author: Ahmad Vessal
Publisher:
ISBN:
Category :
Languages : en
Pages : 75

Book Description

Advertising, Prices, and Consumer Reaction

Advertising, Prices, and Consumer Reaction PDF Author: John M. Scheidell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 88

Book Description

Economics of Advertising

Economics of Advertising PDF Author: Brian Chiplin
Publisher: Burns & Oates
ISBN:
Category : Advertising
Languages : en
Pages : 168

Book Description

Price and advertising strategies that segment oligopolistic markets

Price and advertising strategies that segment oligopolistic markets PDF Author: Peter C. Reiss
Publisher:
ISBN:
Category :
Languages : en
Pages : 412

Book Description

Advertising, Competition, and Market Conduct in Oligopoly Over Time

Advertising, Competition, and Market Conduct in Oligopoly Over Time PDF Author: Jean-Jacques Lambin
Publisher: North-Holland
ISBN:
Category : Advertising
Languages : en
Pages : 334

Book Description

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