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Author: David S. Kaufer Publisher: Routledge ISBN: 1136686436 Category : Language Arts & Disciplines Languages : en Pages : 341
Book Description
The design arts -- from the design of buildings and machines to software and interfaces -- are associated with types of knowledge and performance thought to be structured, modular, and systematic. Such arts have become increasingly prestigious in our technocratic society. Since Aristotle, the art of rhetoric was conceived as a loosely structured "practical" art thought to be limited in the extent to which it could mimic more precise subject matters. The art of rhetoric has been controversial since classical times, but its status has sunk even lower since the industrial revolution -- a point when civic cultures began to cede authority and control to the cultures of specialized experts. Many sympathizers of rhetoric have resisted its decline by calling for a civic art of public discourse to stand in opposition to a technocratic specialized discourse that has come, increasingly, to disenfranchise the ordinary citizen. This is the first book to question the rhetoric/technical knowledge split from a more fundamental perspective. To get some perspective on what is at stake in rhetoric's traditional classification as a "practical" art, the authors: * explore the distinction between practical and design arts; * enumerate the various criteria cited in the literature for qualifying a cluster of knowledge and performative skills to count as an art of design; * show how the knowledge and performative skills associated with the art of rhetoric meet the major requirements of design knowledge; * propose a general architecture of rhetorical design, one descriptive both of civic address and specialized academic argument; * turn to the Lincoln/Douglas debates to embody and provide some empirical support and illustration for their architecture; * demonstrate how Lincoln and Douglas can be thought of as expert designers whose rhetoric is highly structured and modular; and * explain how the rhetoric of both rhetorical agents can be represented in the layers and modules that one needs to display plans for buildings, software, or other design artifacts. These layers and modules are not just post hoc annotations of the debates; they also illuminate new and systematic ways for viewing the debates -- and by implication, other specimens of rhetoric -- in terms of strategies of artistic production. Kaufer and Butler conclude their presentation by citing some of the research and educational implications that follow from housing rhetoric within the family of design arts.
Author: David S. Kaufer Publisher: Routledge ISBN: 1136686436 Category : Language Arts & Disciplines Languages : en Pages : 341
Book Description
The design arts -- from the design of buildings and machines to software and interfaces -- are associated with types of knowledge and performance thought to be structured, modular, and systematic. Such arts have become increasingly prestigious in our technocratic society. Since Aristotle, the art of rhetoric was conceived as a loosely structured "practical" art thought to be limited in the extent to which it could mimic more precise subject matters. The art of rhetoric has been controversial since classical times, but its status has sunk even lower since the industrial revolution -- a point when civic cultures began to cede authority and control to the cultures of specialized experts. Many sympathizers of rhetoric have resisted its decline by calling for a civic art of public discourse to stand in opposition to a technocratic specialized discourse that has come, increasingly, to disenfranchise the ordinary citizen. This is the first book to question the rhetoric/technical knowledge split from a more fundamental perspective. To get some perspective on what is at stake in rhetoric's traditional classification as a "practical" art, the authors: * explore the distinction between practical and design arts; * enumerate the various criteria cited in the literature for qualifying a cluster of knowledge and performative skills to count as an art of design; * show how the knowledge and performative skills associated with the art of rhetoric meet the major requirements of design knowledge; * propose a general architecture of rhetorical design, one descriptive both of civic address and specialized academic argument; * turn to the Lincoln/Douglas debates to embody and provide some empirical support and illustration for their architecture; * demonstrate how Lincoln and Douglas can be thought of as expert designers whose rhetoric is highly structured and modular; and * explain how the rhetoric of both rhetorical agents can be represented in the layers and modules that one needs to display plans for buildings, software, or other design artifacts. These layers and modules are not just post hoc annotations of the debates; they also illuminate new and systematic ways for viewing the debates -- and by implication, other specimens of rhetoric -- in terms of strategies of artistic production. Kaufer and Butler conclude their presentation by citing some of the research and educational implications that follow from housing rhetoric within the family of design arts.
Author: Leslie Atzmon Publisher: Parlor Press LLC ISBN: 1602351937 Category : Philosophy Languages : en Pages : 473
Book Description
The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Author: David S. Kaufer Publisher: Routledge ISBN: 1136686428 Category : Language Arts & Disciplines Languages : en Pages : 330
Book Description
The design arts -- from the design of buildings and machines to software and interfaces -- are associated with types of knowledge and performance thought to be structured, modular, and systematic. Such arts have become increasingly prestigious in our technocratic society. Since Aristotle, the art of rhetoric was conceived as a loosely structured "practical" art thought to be limited in the extent to which it could mimic more precise subject matters. The art of rhetoric has been controversial since classical times, but its status has sunk even lower since the industrial revolution -- a point when civic cultures began to cede authority and control to the cultures of specialized experts. Many sympathizers of rhetoric have resisted its decline by calling for a civic art of public discourse to stand in opposition to a technocratic specialized discourse that has come, increasingly, to disenfranchise the ordinary citizen. This is the first book to question the rhetoric/technical knowledge split from a more fundamental perspective. To get some perspective on what is at stake in rhetoric's traditional classification as a "practical" art, the authors: * explore the distinction between practical and design arts; * enumerate the various criteria cited in the literature for qualifying a cluster of knowledge and performative skills to count as an art of design; * show how the knowledge and performative skills associated with the art of rhetoric meet the major requirements of design knowledge; * propose a general architecture of rhetorical design, one descriptive both of civic address and specialized academic argument; * turn to the Lincoln/Douglas debates to embody and provide some empirical support and illustration for their architecture; * demonstrate how Lincoln and Douglas can be thought of as expert designers whose rhetoric is highly structured and modular; and * explain how the rhetoric of both rhetorical agents can be represented in the layers and modules that one needs to display plans for buildings, software, or other design artifacts. These layers and modules are not just post hoc annotations of the debates; they also illuminate new and systematic ways for viewing the debates -- and by implication, other specimens of rhetoric -- in terms of strategies of artistic production. Kaufer and Butler conclude their presentation by citing some of the research and educational implications that follow from housing rhetoric within the family of design arts.
Author: Caroline Van Eck Publisher: Cambridge University Press ISBN: 9781107687851 Category : Art Languages : en Pages : 0
Book Description
In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.
Author: William C. Kurlinkus Publisher: University of Pittsburgh Press ISBN: 0822986477 Category : Language Arts & Disciplines Languages : en Pages : 431
Book Description
Nostalgic Design presents a rhetorical analysis of twenty-first century nostalgia and a method for designers to create more inclusive technologies. Nostalgia is a form of resistant commemoration that can tell designers what users value about past designs, why they might feel excluded from the present, and what they wish to recover in the future. By examining the nostalgic hacks of several contemporary technical cultures, from female software programmers who knit on the job to anti-vaccination parents, Kurlinkus argues that innovation without tradition will always lead to technical alienation, whereas carefully examining and layering conflicting nostalgic traditions can lead to technological revolution.
Author: Marta Spranzi Publisher: John Benjamins Publishing ISBN: 9027218897 Category : Language Arts & Disciplines Languages : en Pages : 253
Book Description
This book reconstructs the tradition of dialectic from Aristotle's "Topics," its founding text, up to its "renaissance" in 16th century Italy, and focuses on the role of dialectic in the production of knowledge. Aristotle defines dialectic as a structured exchange of questions and answers and thus links it to dialogue and disputation, while Cicero develops a mildly skeptical version of dialectic, identifies it with reasoning "in utramque partem" and connects it closely to rhetoric. These two interpretations constitute the backbone of the living tradition of dialectic and are variously developed in the Renaissance against the Medieval background. The book scrutinizes three separate contexts in which these developments occur: Rudolph Agricola's attempt to develop a new dialectic in close connection with rhetoric, Agostino Nifo's thoroughly Aristotelian approach and its use of the newly translated commentaries of Alexander of Aphrodisias and Averroes, and Carlo Sigonio's literary theory of the dialogue form, which is centered around Aristotle's "Topics." Today, Aristotelian dialectic enjoys a new life within argumentation theory: the final chapter of the book briefly revisits these contemporary developments and draws some general epistemological conclusions linking the tradition of dialectic to a fallibilist view of knowledge.
Author: Charles Kostelnick Publisher: Routledge ISBN: 1351628232 Category : Language Arts & Disciplines Languages : en Pages : 296
Book Description
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
Author: María Fullaondo Publisher: Oro Editions ISBN: 9781954081307 Category : Languages : en Pages : 240
Book Description
Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead and manipulate. However, the present argument claims that rhetoric is, above all, a method for creation, considering it as the study of the general relationships of unexpectedness for invention and persuasion. Since rhetoric was established in the early fifth century, it has been concerned almost solely with language, public speaking, and literature. The term "figure" (such as metaphor, antithesis, metonymy, among many others) refers to any device or pattern of language in which meaning or form is enhanced or changed. This study extrapolates to architecture and visual arts, what rhetoric does, which is not more than to put "things" together that have not been put together before, to create a new whole. Through the analysis of a large and heterogeneous group of art and architectural examples, this research constitutes a "proto-manual" of more than a hundred rhetorical tools and means by which architecture might be thought of, created, explained, and communicated. It reveals a particular methodology for the creation and communication of architecture and other visual disciplines beyond intuition and magic inspiration. This study attempts to explore the practical possibilities of application of rhetorical methods rather than to elaborate a comprehensive theory of rhetoric in the visual realm. Investigating the relationships among form, event, body, subject, matter and/or space, the study reflects on the spatial and social conventions, contradictions, and dislocations found in contemporary "everyday" life. Rhetorical figures are used as interrogative and critical tools to stimulate our social conscience and also to assist spectators' awareness of the challenges of our society.
Author: Michael John MacDonald Publisher: Oxford University Press ISBN: 0199731594 Category : History Languages : en Pages : 844
Book Description
Featuring roughly sixty specially commissioned essays by an international cast of leading rhetoric experts from North America, Europe, and Great Britain, the Handbook will offer readers a comprehensive topical and historical survey of the theory and practice of rhetoric from ancient Greece and Rome through the Middle Ages and Enlightenment up to the present day.
Author: David S. Kaufer
Author: David S. Kaufer
Author: Leslie Atzmon
Author: David S. Kaufer
Author: Caroline Van Eck
Author: William C. Kurlinkus
Author: Marta Spranzi
Author: Charles Kostelnick
Author: Scott Crider
Author: María Fullaondo
Author: Michael John MacDonald