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Author: Scott Martin Publisher: ISBN: Category : Languages : en Pages : 302
Book Description
Real Madrid was a broken club. As Cristiano Ronaldo and Zinedine Zidane walked away from the Estadio Santiago Bernabéu, a full-blown identity crisis emerged. In one humiliating week, losses to Barcelona in the Copa del Rey and La Liga, as well as a UEFA Champions League exit at the hands of Ajax, effectively ended Real Madrid's hope of a 2018/19 trophy. From the highs of Zinedine Zidane's first tenure to the lows of the 2018/19 season, discover how Zizou revitalized a broken Real Madrid squad. "Revitalizing Real Madrid - The Tactics and Stats behind Zinedine Zidane's Success" takes an in-depth look at the ideas fueling Real Madrid's 2019/20 La Liga title run. Once a high-scoring team with a leaky defense, Zidane reshaped the team's approach, transforming them into Europe's top defensive side. Through tactical visualizations and contextualized statistics from Scott Martin, a senior analyst for Total Football Analysis, experience the revitalization of world soccer's greatest heavyweight, Real Madrid.
Author: Scott Martin Publisher: ISBN: Category : Languages : en Pages : 302
Book Description
Real Madrid was a broken club. As Cristiano Ronaldo and Zinedine Zidane walked away from the Estadio Santiago Bernabéu, a full-blown identity crisis emerged. In one humiliating week, losses to Barcelona in the Copa del Rey and La Liga, as well as a UEFA Champions League exit at the hands of Ajax, effectively ended Real Madrid's hope of a 2018/19 trophy. From the highs of Zinedine Zidane's first tenure to the lows of the 2018/19 season, discover how Zizou revitalized a broken Real Madrid squad. "Revitalizing Real Madrid - The Tactics and Stats behind Zinedine Zidane's Success" takes an in-depth look at the ideas fueling Real Madrid's 2019/20 La Liga title run. Once a high-scoring team with a leaky defense, Zidane reshaped the team's approach, transforming them into Europe's top defensive side. Through tactical visualizations and contextualized statistics from Scott Martin, a senior analyst for Total Football Analysis, experience the revitalization of world soccer's greatest heavyweight, Real Madrid.
Author: Steven G. Mandis Publisher: BenBella Books, Inc. ISBN: 1942952554 Category : Sports & Recreation Languages : en Pages : 345
Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: L.L. Downing Publisher: AuthorHouse ISBN: 1477298657 Category : Language Arts & Disciplines Languages : en Pages : 475
Book Description
A tool to enable Americans to read printed Russian (Cyrillic) contemporary literature, On-line newspapers, printed materials, etc. Extremely comprehensive listings of Composite word/terms, Word stems and their grammatically defining endings, Uniquely phoneticized words, and unique word/terms found in no other published American source. Translations are structured to firstly list the most common American translation, followed by secondary translations, and their synonyms. Each Cyrillic entry is categorized by grammatical usage. Adjectives have the source topic listed at the end of each Cyrillic entry. Product is intended for all those interested in reading the Russian Printed Language; speaking or pronouncing the Russian language is not a restriction for reading and literal understanding. This publication is intended to complement the basic Russian language translations found in a quality/comprehensive Russian/English dictionary (such as Oxfords Russian/English Dictionary). Utilize Contemporary Russian by L. L. Downing to access the fascinating world of the extensive Russian Language.
Author: Dos Santos, Manuel Alonso Publisher: IGI Global ISBN: 1522576185 Category : Business & Economics Languages : en Pages : 325
Book Description
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Author: Leanne Hinton Publisher: Routledge ISBN: 1317200853 Category : Language Arts & Disciplines Languages : en Pages : 681
Book Description
The Routledge Handbook of Language Revitalization is the first comprehensive overview of the language revitalization movement, from the Arctic to the Amazon and across continents. Featuring 47 contributions from a global range of top scholars in the field, the handbook is divided into two parts, the first of which expands on language revitalization issues of theory and practice while the second covers regional perspectives in an effort to globalize and decolonize the field. The collection examines critical issues in language revitalization, including: language rights, language and well-being, and language policy; language in educational institutions and in the home; new methodologies and venues for language learning; and the roles of documentation, literacies, and the internet. The volume also contains chapters on the kinds of language that are less often researched such as the revitalization of music, of whistled languages and sign languages, and how languages change when they are being revitalized. The Routledge Handbook of Language Revitalization is the ideal resource for graduate students and researchers working in linguistic anthropology and language revitalization and endangerment.
Author: Dos Santos, Manuel Alonso Publisher: IGI Global ISBN: 1466659955 Category : Business & Economics Languages : en Pages : 383
Book Description
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Author: Scott Martin Publisher: ISBN: Category : Languages : en Pages : 62
Book Description
Die Meister! Die Besten! Les grandes équipes! The champions! The pinnacle of club football, the UEFA Champions League is where heroes are made and legacies enshrined. The seven-year period between the beginning of the 2007/08 campaign and the end of the 2013/14 campaign is defined by four men, but what makes this era so magical was the rivalry Cristiano Ronaldo shared with Lionel Messi. Both Ronaldo and Messi were on a level of their own and cemented themselves as two of the greatest players to ever play the game. Turning to the coaches, Pep Guardiola became the competition's Goliath figure, but for every Goliath, there must be a David. Jose Mourinho embodies David. He won the competition with Inter Milan in 2009/10, overcoming Pep Guardiola's Barcelona in the semi-finals against the odds. But while he only won the competition once during this period his finger-prints can be founds all over the winning campaigns of Chelsea and Real Madrid. Tactical innovation, fierce rivalries, and four all-time greats delivered an unparalleled era in football history. Dive into the nostalgia and nailbiting moments with contributions from some of the world's most respected football journalists, including Raphael Honegstein, Andy West, Phil Schoen, and Dan Levene. Joining our team of tactical experts are renowned tacticians Tobias Escher, Alex Delmas, Muddassir Hussain, and more. These are the Champions and this is their LEGACY.
Author: Lenore A. Grenoble Publisher: Cambridge University Press ISBN: 9781139445429 Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
Language endangerment has been the focus of much attention and as a result, a wide range of people are working to revitalize and maintain local languages. This book serves as a general reference guide to language revitalization, written not only for linguists and anthropologists, but also for language activists and community members who believe they should ensure the future use of their languages, despite their predicted loss. Drawing extensively on case studies, it sets out the necessary background and highlights central issues such as literacy, policy decisions, and allocation of resources. Its primary goal is to provide the essential tools for a successful language revitalization program, such as setting and achieving realistic goals, and anticipating and resolving common obstacles. Clearly written and informative, Saving Languages will be an invaluable resource for all those interested in the fate of small language communities around the globe.
Author: International Development Research Centr Publisher: University of Toronto Press ISBN: 1487513895 Category : Health & Fitness Languages : en Pages : 368
Book Description
The concept of Comprehensive Primary Health Care focuses on health system efforts to improve equity in health care access, community empowerment, participation of marginalized groups, and actions on the social determinants of health. Despite its existence since the late 1970s very few studies have been able to highlight the outcomes of this concept, until now. Revitalizing Health for All examines thirteen cases of efforts to implement CPHC reforms from around the globe including Australia, Brazil, Democratic Republic of Congo, Iran, South Africa, and more. The findings presented in this volume originate from an international action-research set of studies that utilized triads of senior and junior researchers and knowledge users from each country’s public health system. Primary health care reform is an important policy discourse both at the national level in these countries and in the global conversations, and this volume reveals the similarities among CPHC projects in diverse national contexts. These similarities provide a rich evidence base from which future CPHC reform initiatives can draw, regardless of their country.