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Author: Mohit Rajhans Publisher: Think Start Inc. ISBN: Category : Business & Economics Languages : en Pages :
Book Description
We are having a content crisis! Our attention isn't the same anymore and we the 'content' people have to rethink our approach. We've spent over a decade feeding these massive companies with content and it's more important than ever to own your content footprint. My goal with this book is to bring new life, ideas and synergies to people who've wanted to get back to understanding the value of content in their organization, vertical or for their brand. What soon became clear to me after March 2020 was that it will never be the content that we create that is actually king, it will always be the connection. Platforms, trends, channels, apps, services and groups will always evolve into many forms, but your hard value will be your only factor that you can control. I've worked in content from beta tape to cloud AI Strategy, from Big brands to local brands, and the only thing I see consistently is a plea for a content strategy solution. I've struggled with the idea of content strategy for a while. I find it to be an umbrella term for multiple inputs which leaves a lot of un accountabilityContent doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Content doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Let's start to Rethink this.
Author: Mohit Rajhans Publisher: Think Start Inc. ISBN: Category : Business & Economics Languages : en Pages :
Book Description
We are having a content crisis! Our attention isn't the same anymore and we the 'content' people have to rethink our approach. We've spent over a decade feeding these massive companies with content and it's more important than ever to own your content footprint. My goal with this book is to bring new life, ideas and synergies to people who've wanted to get back to understanding the value of content in their organization, vertical or for their brand. What soon became clear to me after March 2020 was that it will never be the content that we create that is actually king, it will always be the connection. Platforms, trends, channels, apps, services and groups will always evolve into many forms, but your hard value will be your only factor that you can control. I've worked in content from beta tape to cloud AI Strategy, from Big brands to local brands, and the only thing I see consistently is a plea for a content strategy solution. I've struggled with the idea of content strategy for a while. I find it to be an umbrella term for multiple inputs which leaves a lot of un accountabilityContent doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Content doesn't live and die on social platforms and in marketing campaigns, it is often a purpose-driven initiative that we've lost sight of, simply because we often don't take the time to evaluate what our multiple KPIs are. It's time for the worlds of creators, brand managers and producers to stop to consider where the real value is coming from. Let's start to Rethink this.
Author: Terry Burant Publisher: Rethinking Schools ISBN: 0942961471 Category : Education Languages : en Pages : 393
Book Description
Teaching is a lifelong challenge, but the first few years in the classroom are typically a teacher's hardest. This expanded collection of writings and reflections offers practical guidance on how to navigate the school system, form rewarding relationships with colleagues, and connect in meaningful ways with students and families from all cultures and backgrounds.
Author: David Thorburn Publisher: MIT Press ISBN: 9780262264945 Category : Computers Languages : en Pages : 422
Book Description
The essays in Rethinking Media Change center on a variety of media forms at moments of disruption and cultural transformation. The editors' introduction sketches an aesthetics of media transition—patterns of development and social dispersion that operate across eras, media forms, and cultures. The book includes case studies of such earlier media as the book, the phonograph, early cinema, and television. It also examines contemporary digital forms, exploring their promise and strangeness. A final section probes aspects of visual culture in such environments as the evolving museum, movie spectaculars, and "the virtual window." The contributors reject apocalyptic scenarios of media revolution, demonstrating instead that media transition is always a mix of tradition and innovation, an accretive process in which emerging and established systems interact, shift, and collude with one another.
Author: Pertti Alasuutari Publisher: SAGE ISBN: 1849206732 Category : Language Arts & Disciplines Languages : en Pages : 224
Book Description
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher: ISBN: Category : Business & Economics Languages : en Pages : 80
Author: Elizabeth Marshall Publisher: Rethinking Schools ISBN: 094296148X Category : Computers Languages : en Pages : 354
Book Description
A provocative collection of articles that begins with the idea that the "popular" in classrooms and in the everyday lives of teachers and students is fundamentally political. This anthology includes articles by elementary and secondary public school teachers, scholars and activists who examine how and what popular toys, books, films, music and other media "teach." The essays offer strong critiques and practical pedagogical strategies for educators at every level to engage with the popular.
Author: Fraser P. Seitel Publisher: Macmillan ISBN: 023033833X Category : Business & Economics Languages : en Pages : 249
Book Description
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Author: Victor R. Baker Publisher: Geological Society of America ISBN: 081372502X Category : Science Languages : en Pages : 200
Book Description
"The 50 years since the publication of 'Fabric of Geology,' edited by C.C. Albritton Jr., have seen immense changes in both geology and philosophy of science. 'Rethinking the Fabric of Geology' explores a number of philosophical issues in geology, ranging from its nature as a historical science to implications for geological education"--Provided by publisher.
Author: Michael Herz Publisher: Cambridge University Press ISBN: 1107375614 Category : Law Languages : en Pages : 569
Book Description
The contributors to this volume consider whether it is possible to establish carefully tailored hate speech policies that are cognizant of the varying traditions, histories and values of different countries. Throughout, there is a strong comparative emphasis, with examples (and authors) drawn from around the world. All the authors explore whether or when different cultural and historical settings justify different substantive rules given that such cultural relativism can be used to justify content-based restrictions and so endanger freedom of expression. Essays address the following questions, among others: is hate speech in fact so dangerous or harmful to vulnerable minorities or communities as to justify a lower standard of constitutional protection? What harms and benefits accrue from laws that criminalize hate speech in particular contexts? Are there circumstances in which everyone would agree that hate speech should be criminally punished? What lessons can be learned from international case law?
Author: Mohit Rajhans
Author: Mohit Rajhans
Author: Terry Burant
Author: David Thorburn
Author: Pertti Alasuutari
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Author: Elizabeth Marshall
Author: Jane Braunger
Author: Fraser P. Seitel
Author: Victor R. Baker
Author: Michael Herz