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Author: Francesca de Châtel Publisher: Routledge ISBN: 1135476098 Category : Business & Economics Languages : en Pages : 298
Book Description
Investigates the current state of selling, and reflects the complexity and ubiquity of information flows, processes and convergence of media in the wired world.
Author: Francesca de Châtel Publisher: Routledge ISBN: 1135476098 Category : Business & Economics Languages : en Pages : 298
Book Description
Investigates the current state of selling, and reflects the complexity and ubiquity of information flows, processes and convergence of media in the wired world.
Author: Mattias Karrholm Publisher: Routledge ISBN: 131706447X Category : Architecture Languages : en Pages : 207
Book Description
Over the past few years there has been a proliferation of new kinds of retail space. Retail space has cropped up just about everywhere in the urban landscape: in libraries, workplaces, churches and museums. In short, retail is becoming a more and more manifest part of the public domain. The traditional spaces of retail, such as city centres and outlying shopping malls, are either increasing in size or disappearing, producing new urban types and whole environments totally dedicated to retail. The creation of these new retail spaces has brought about a re- and de-territorialisation of urban public space, and has also led to transformations in urban design and type of materials used, and even in the logic and ways through which these design amenities meet the needs of retailers and/or consumers. This book describes how the retailisation of public domains affects our everyday life and our use of the built environment. Taking an architectural and territorial perspective on this issue, it looks specifically at how retail and consumption spaces have changed and territorialised urban life in different ways. It then develops a methodology and a set of concepts to describe and understand the role of architecture in these territorial transformations.
Author: Lars Thomassen Publisher: Kogan Page Publishers ISBN: 9780749446895 Category : Business & Economics Languages : en Pages : 252
Book Description
Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of shoppers by activating revolutionary selling situations. It articulates that corporations must undertake a radical reinvention of how they reach their customers to sell their products.
Author: Mattias Kärrholm Publisher: Ashgate Publishing, Ltd. ISBN: 1409430995 Category : Architecture Languages : en Pages : 172
Book Description
Over the past few years there has been a proliferation of new kinds of retail space, such as in libraries, workplaces, churches and museums. This book describes how the retailisation of public domains affects our everyday life and our use of the built environment. Taking an architectural and territorial perspective on this issue, it looks at how retail and consumption spaces have changed and territorialised urban life in different ways. It then develops a methodology and a set of concepts to describe and understand the role of architecture in these territorial transformations.
Author: Lars Thomassen Publisher: Kogan Page Publishers ISBN: 0749448733 Category : Business & Economics Languages : en Pages : 240
Book Description
In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.
Author: OECD Publisher: OECD Publishing ISBN: 9789264163065 Category : Languages : en Pages : 491
Book Description
This publication gives a comprehensive overview of the major driving forces behind recent trends, future prospects, financial market implications as well as regulatory and supervisory challenges related to the rise in institutional assets.
Author: Keith Lincoln Publisher: Kogan Page Publishers ISBN: 0749457406 Category : Business & Economics Languages : en Pages : 224
Book Description
Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.
Author: Janice Ruth Fine Publisher: Cornell University Press ISBN: 9780801472572 Category : Business & Economics Languages : en Pages : 336
Book Description
As national policy is debated, a locally based grassroots movement is taking the initiative to assist millions of immigrants in the American workforce facing poor pay, bad working conditions, and few prospects to advance to better jobs. Fine takes a comprehensive look at the rising phenomenon of worker centers, fast-growing institutions that improve the lives of immigrant workers through service advocacy and organizing.—from publisher information.
Author: Francesca de Châtel
Author: Francesca de Châtel
Author: Mattias Karrholm
Author: Lars Thomassen
Author: Mattias Kärrholm
Author: Lars Thomassen
Author: Dr.Dipa Mitra
Author: OECD
Author: Keith Lincoln
Author: H. J. Blommestein
Author: Janice Ruth Fine