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Author: Venkata Sai Srinivasa Rao Muramalla Publisher: ISBN: Category : Languages : en Pages : 10
Book Description
This paper was deliberated the consumer buying behavior in purview of marketing mix activities in retail outlets in Saudi Arabia. Survey of 150 customers in Al Kharj region was revealed that majority were felt happy to shop at both organized and unorganized retail outlets. It was found that mainly the feel good factors for shopping had influenced more to prefer the both types of retail outlets. However, the sources of information that was influenced the customers was highly balanced due to their tendency to depend on different types of information sources. The buying decisions of customers were observed more routine and their responses were casual to different types of marketing mix activities that were undertaken by the retailers. It was observed that the factors like cheaper prices, bargains, and credits available at both organized and unorganized retail stores were not that much cumbersome factors that were influenced the sample of respondents in this study. Overall, from the perspectives of customers, this study was identified positive results of marketing mix activities undertaken at retail stores in Saudi Arabia.
Author: Venkata Sai Srinivasa Rao Muramalla Publisher: ISBN: Category : Languages : en Pages : 10
Book Description
This paper was deliberated the consumer buying behavior in purview of marketing mix activities in retail outlets in Saudi Arabia. Survey of 150 customers in Al Kharj region was revealed that majority were felt happy to shop at both organized and unorganized retail outlets. It was found that mainly the feel good factors for shopping had influenced more to prefer the both types of retail outlets. However, the sources of information that was influenced the customers was highly balanced due to their tendency to depend on different types of information sources. The buying decisions of customers were observed more routine and their responses were casual to different types of marketing mix activities that were undertaken by the retailers. It was observed that the factors like cheaper prices, bargains, and credits available at both organized and unorganized retail stores were not that much cumbersome factors that were influenced the sample of respondents in this study. Overall, from the perspectives of customers, this study was identified positive results of marketing mix activities undertaken at retail stores in Saudi Arabia.
Author: Venkata Sai Srinivasa Rao Muramalla Publisher: ISBN: Category : Languages : en Pages : 1
Book Description
Keller defined the perceptions of a store as reflected by associations with the store held in the customer memory. Primary associations with a specific store could be the store's atmosphere, customer service, or location, while secondary associations could be the attitudes towards a particular brand that the store carries, perceptions about the general area in which the store is physically located, or the beliefs about a generic store category or retailing in general. In order for marketing managers to build store equity, marketing managers would need to not only create favorable, unique, and strong primary associations with the store but also evaluate and create favorable, unique, and strong secondary associations with the store. Thus, the original conceptions essentially argued that store image is a developed from consumers' objective and subjective perceptions learned over time. Consumer response to marketing is defined as consumer perceptions, preferences, and behavior arising from marketing mix activity (e.g., brand choice). Customers may exhibit a relatively negative or relatively positive perception of any specific store subjectively classified under a broader schema of the generic, yet associated, store category. Hence this paper studies all such factors influencing the consumers' perception towards a retail store. The findings and suggestions of the study offered followed by the conclusion of the study.
Author: Marie von Breitenbuch Publisher: GRIN Verlag ISBN: 3638332098 Category : Business & Economics Languages : en Pages : 108
Book Description
Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Author: Musso, Fabio Publisher: IGI Global ISBN: 1466660759 Category : Business & Economics Languages : en Pages : 625
Book Description
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Author: Torben Hansen Publisher: Springer Science & Business Media ISBN: 1402079559 Category : Business & Economics Languages : en Pages : 132
Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Author: Prem Kumar Publisher: Anjuman Prakashan ISBN: 9391531687 Category : Reference Languages : en Pages : 102
Book Description
The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.
Author: Emerald Group Publishing Limited Publisher: Emerald Group Publishing ISBN: 1785608703 Category : Business & Economics Languages : en Pages : 190
Book Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Author: Tina Lowrey Publisher: Psychology Press ISBN: 1136676414 Category : Business & Economics Languages : en Pages : 317
Book Description
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
Author: Venkata Sai Srinivasa Rao Muramalla
Author: Venkata Sai Srinivasa Rao Muramalla
Author: Jacob Jacoby
Author: Venkata Sai Srinivasa Rao Muramalla
Author: Marie von Breitenbuch
Author: Musso, Fabio
Author: Torben Hansen
Author: Prem Kumar 
Author: Emerald Group Publishing Limited
Author: Tina Lowrey
Author: Robert Allen Loewer