Retail Patronage Theory Proceedings PDF Download

Author: Robert F. Lusch
Publisher:
ISBN: 9780931880025
Category :
Languages : en
Pages :

View

Book Description

Author: Torben Hansen
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132

View

Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.

Author: Robert F. Lusch
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 263

View

Book Description

Author: William R. Darden
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 263

View

Book Description

Author: Robert F. Lusch
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 263

View

Book Description

Author: American Marketing Association
Publisher: Marketing Classics Press
ISBN: 1613112351
Category : Business & Economics
Languages : en
Pages : 200

View

Book Description

Author: Kim Peterson
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 378

View

Book Description

Author: William R. Darden
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

View

Book Description
Includes bibliographical references and index

Author: Maximilian Stieler
Publisher: Springer
ISBN: 3319455966
Category : Business & Economics
Languages : en
Pages : 1319

View

Book Description
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Edgar A. Pessemier
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages : 69

View

Book Description