Retail Florist Manual PDF Download

Author: Kim Colavito Markesich
Publisher:
ISBN: 9781588743930
Category : Florists
Languages : en
Pages : 0

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Book Description

Author: Judith Blacklock
Publisher: Falcon Guides
ISBN: 9780955239151
Category : Crafts & Hobbies
Languages : en
Pages : 0

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Book Description
A manual for everyone interested in pursuing flowers as a career or wanting to know how to create displays for a special occasion. Each design is illustrated with full color photography and clear line drawings, with easy to understand text that will enable the reader to re-create the work shown.

Author: United States. SIC Coding Task Group
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 528

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Book Description

Author: William Scott
Publisher:
ISBN:
Category : Floriculture
Languages : en
Pages : 248

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Book Description

Author: Joanna Nowak
Publisher: Springer
ISBN: 9789401066761
Category : Science
Languages : en
Pages : 210

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Book Description
We initiated research studies on the postharvest physiology of cut flowers almost 20 years ago, when the floriculture industry in Poland began to grow. At that time, like most flower growers in our country, we discovered cut flowers preserve their good appearance longer if kept in a vase with water rather than in dry storage. We then began intensive reading of various horticultural and other specialty journals, and we learned that many scientists had made the same dis covery long before and had gone even further, showing that sucrose and certain chemicals added to the vase water prolong the vase life of flowers much better than water alone. In the meantime, we learned that in the Netherlands, the United States, Israel, and elsewhere, great progress has been made in the postharvest treatment of flowers through the use of floral preserva tives; grading, packing, and transportation procedures; and the organization of trade. In all these countries, researchers generously offered their information to growers, wholesalers, florists, and indi vidual flower lovers eager to improve flower quality and keepability. We collected much of the practical information from various countries with the intention of using it in research projects con cerning the postharvest physiology of floricultural commodities.

Author:
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 380

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Book Description

Author: William Cleaver Harry
Publisher:
ISBN:
Category : Flower arrangement
Languages : en
Pages : 118

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Book Description

Author:
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 494

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Book Description

Author: United States. Bureau of the Census. Economics Surveys Division
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 530

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Book Description

Author: Catherine Ziegler
Publisher: Duke University Press
ISBN: 0822390019
Category : Social Science
Languages : en
Pages : 318

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Book Description
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.